An essential webanalytics tool that is easy to set up. The tracking is done thanks to a tag placed on the site. It is also possible to track specific events, such as clicks on certain buttons or watching videos.
The Chrome Page Analytics extension allows you to view Google Analytics data directly on your site . Thus, when you browse your site, you can see in parallel the number of views of the different pages, the bounce rate, the time spent on pages, where users click … The interface is very visual, it is easy to better understand and understand the user experience. Then have ideas for optimizations to perform.
LinkedIn Demographics is a new tool available for self-service on LinkedIn Campaign Manager since early August. It allows to know the professional characteristics of the visitors of its site . It is therefore a tool of choice for B2B professionals .
By cross-referencing site visitor data (via the Insight Tag) and the incredible database of all 500+ million LinkedIn members, the platform is able to provide valuable insights to better understand visitors to the site. your site. Thus, you can analyze your audience according to 8 professional dimensions :
It is also possible to obtain these statistics by audience segments , that is to say for the visitors of specific pages. It is sufficient if the audience segment consists of at least 300 people. Finally, you can filter the data by dates.
However, this tool does not allow to cross the reports, for example to analyze the popularity of your site among aeronautical professionals in the Paris region. Another limitation is that the only metric available is the percentage of page views by category, while it would be relevant to also have the number of unique visitors in particular.
The Quantcast tool allows you to obtain a detailed analysis of the audience of your website according to multiple axes:
How does Quantcast work? It is important to note that the majority of Quantcast metrics (demographics, hobbies …) are not based on actual user data. For these metrics, the tool makes assumptions based on users’ browsing habits on Quantcast network sites (the Quantcast tracking code is set on more than 10 million sites worldwide).
Google Search Console is a Google tool to control its results on the most used search enginein France (more than 90% market share) and in many other countries. Google Search Console is also very relevant to apprehend the audience of its site. Especially if a substantial part of your traffic is organic . Thus, you will be able to learn and analyze the queries on which pages of your site appeared, their click rate and position. In addition, Google Search Console also shows you the domains on which links point to your site and the referenced pages. Another way to know the interests of your visitors.
SEMrush is an SEM tool used by many SEO specialists that allows to obtain positioning data in the SERP both on its own site and on other sites (competitors, partners). In addition to search term volume data and backlink data (referent domains …), Semrush provides competitive analysis tools . It thus makes it possible to know its main competitors in the SERPs and how they position themselves in natural referencing.
Using this tool can help you better understand the search terms and referring sites that led users to your site. And so to have a better knowledge of your audience.
Here are 6 tools that I strongly recommend you to test (if you have not already done so)! They will allow you to analyze your web traffic, better understand your audience and put in place a suitable strategy.