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The SEO or SEO for Search Engine Optimization, is the set of techniques and recommendations to optimize a website for search engines. The goal is to improve the positioning of a site in search engine results to increase visibility and improve traffic. SEO combines 2 types of optimizations:

  1. On-site: all the optimization actions to be carried out on the site.
  2. Off-site: set of actions to set up outside the site.

Natural referencing is therefore a communication method that generates targeted, quality and totally free traffic.


SEO is a minimal investment compared to other more traditional promotional levers. Visitors coming from the natural referent are free. Several studies have attempted to calculate the percentages of clickthrough rates on the results pages according to positions and it was found that more than 50% of Internet users would click in the TOP 3 on average on the natural results. 
To summarize the issue of natural referencing:

  • Up to 80% of a site’s traffic can come through search engines.
  • More than 60% of searches are done on more than 2 keywords.
  • The first 3 results receive more than 50% of the clicks, and 90% for the first 10.
  • A low cost of acquiring a visitor.
  • A durable and lasting solution.
  • A leader image (80% of Internet users think that a site placed at the top of the search engines is leader in its market

On the Web, a TPE is as lucky as a multinational to be in the first results of Google, the SEO will win the battle for the acquisition of traffic cheaply and sustainably. It is therefore vital for the company to be well positioned and at the very least to be competing or even ahead of them to generate new customers and develop its image.


A search engine is a computer program that analyzes, classifies and stores websites. This information is stored in huge databases. The search engine allows the user to find the resources he is looking for. 
The two main functions of a search engine are:

  • Crawling web pages with robots (or crawlers or spiders) that track and collect the links found on the web, then the indexer fragments and analyzes the pages before indexing them in its database. Each document has a unique identification number (doc ID).
  • Return a list of results containing links to pages. This ranking is based on an order of relevance, which corresponds to criteria specific to the search engine that are called algorithms. To rank sites, Google uses a positioning algorithm with over 250 criteria. This is one of the best kept secrets at Google.


The world of SEO is complex, but most people can easily understand the basics. To begin, you will have to read the basics to be able to understand how SEO works. There are several guides and articles available on the web. It will be necessary especially to the practice and to make your own tests, because the seo it is learned by tests. If you want to stay focused on your business, you can use a seo agency  to help you earn positions and customers via search organic. No need to be in a hurry, because SEO is a long-term job , you have to wait at least 3 months to 6 months to be able to see convincing results.


It is very important to manage your project well, and to be accompanied by a  webmarketing agency , which will compose your project in several stages in the form of a cycle. In general, we start with an SEO audit, then we will list recommendations. Subsequently, you can also do a monthly follow-up for your project.