WhatsApp Status: “stories” function also reaches the messages application

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Stories Instagram, Facebook Stories and now … WhatsApp. On February 20, 2017, the co-founder of messaging application, Jan Koum, announced on the official blog the launch of WhatsApp Status.

The feature will allow users to share updates through images and videos that will disappear after 24 hours – a tool that, as you can see in the video below, is very similar to Snapchat:

WhatsApp, so far, has always maintained the form that users update their status in text format, close to the name and the user picture on the application of the contact list.

But now, with the upgrade, the status will be in a separate tab, with a sign + that takes users straight to the camera. By pushing the button, you’ll see updates from your contacts, which can respond to the new “status” by clicking the reply button – this, in turn, will be sent as a new application message.

Jan Koum said that the tool – which will be available from February 24, the day the app celebrates eight years – will be “simple and secure” because “even our status updates are encrypted end – to-end” .

The co-founder also used to tell some of the history of the application, created in 2009. According to him, from the beginning the idea was that WhatsApp was an application where you could tell your contacts what he was doing at the time – “what’s up” hence the name, which is a play on (in Portuguese, “what’s going on?”).

Even after we have implemented the messages in the summer of 2009, we maintained the status feature of WhatsApp being “text only”. Every year (…) we ended up talking about how we could improve and update the original idea of ​​the status of functionality that, until then, was “only text”.

The first version of WhatsApp status was as follows:

whatsapp status

And with the new update should look like this:

whatsapp status

But it would be naive to believe that the idea behind the application update – purchased by Facebook in 2012, in a $ 19 billion agreement – is only expand the number of possible formats for status sharing between users.

The update happens after that Facebook implemented tools that are considered Snapchat copies on Instagram and own social network , respectively in August 2016 and in January 2017.

Before all this, Mark Zuckerberg’s company tried to buy Snapchat unsuccessfully (the Guardian newspaper estimated at 17 the number of copies, purchase attempts and inspirations made by Facebook in relation to Snapchat).

Why you could interest to companies?

The new tool is a major change for WhatsApp than for Instagram and Facebook. That’s because until then the application messages primarily serving to read and send texts to friends, not to scroll through their content.

WhatsApp Status changes it for the first time at the same time it opens the door to messages from companies and advertisers, as advertising in the application seems easier when it has a feed – before, it was difficult that the ads were not highly invasive because the user used WhatsApp only for the exchange of personal messages.

In August 2016, we published here on the blog that the application has changed its terms of use to allow companies to pay to relate to their customers through the platform, and this may be one way – Facebook, for example, has profited from advertisers because they can embed videos and photos on the content of the news feed. Instagram already Stories, currently with 150 million users, showed how attractive can be a copy of Snapchat positioned within a popular application.

According to the site Techcrunch , WhatsApp currently has 1.2 billion monthly users who send 60 billion messages per day – including 3.3 billion photos, videos and 760 million 80 million GIFs. Thus it is an application for which, after the upgrade, advertisers must also beware.