As online business SEO strategies are essential to carry out a successful marketing campaign. The competition increases daily and with it, the demands to occupy a good place in the digital world.
Keywords are essential to be found more quickly on the web. Adding these words in our content in a strategic way will give us an advantage over the competition, and the search engines could offer a better position in the result. To carry out this strategy, it is recommended to use tools such as Adwords, a Google keyword planner to create campaigns or get ideas for the right keywords. There is also SEMrush, which offers deeper research, for example, to know a keyword with less competition, but with greater scope.
In addition to keywords, a publication requires attention in the rest of its components. When we publish an entry, we know that it must have a body, but it is also necessary to guarantee an adequate title, complementary subtitles and also a short and precise URL or address. The task is to distribute the keywords appropriately among all these elements. For example, if you are talking about your coffee shop located in the city and have put a title like this: The best coffee shop in the north of the city, then it is recommended to take advantage of other specifications in the URL. In that way, it will be different and the opportunities will be varied. The publication address could be as follows: cafeteria-north-Santiago-Chile.
Although one of the benefits of the Internet is that it allows us to connect with customers from all corners of the world, there is a market to which you must give priority, especially if your business is a physical establishment. It is about the local audience, the one who lives, walks, works or walks through the area where your business store is located. To start with this strategy, just sign up in Google My Business or Google My Business . Some benefits that are obtained with this tool are: appear on the web with a data sheet of basic data such as opening hours, contact and location. You will also appear on Google Maps so that customers know how to get there, rate you and give their opinion.
Each publication made in a blog is an opportunity to appear in the search engines . This has become a law or a marketing command; the experts know it and that is why it is difficult to find a page of any important brand without their respective blog. In addition, this space becomes an option to interact with the audience when they read, rate, write their comments or opinions, and share the entries in social networks. To make SEO strategies even more effective for online business, it is ideal to complement the contents with text, images, videos, infographics and more multimedia files.
We currently have numerous channels for advertising, from the same website to social networks, through email, forums and applications. Why stay in one dish when the menu offers us a banquet? Using this idea as one of your SEO tactics will result in more traffic to the website and a more prominent presence on the web.
Do you have a defined objective? Buy, share, download, call, subscribe, read, what do you expect your visitors to do? They know? It is important to make a call to action when performing SEO strategies for online business, it is also necessary to bear in mind that the call to action must be clear and creative.
Some content managers such as WordPress allow you to include plugins such as Yoast SEO, which allows you to further optimize the entry or publication you are making. If you already have it integrated it is important that you do not ignore it and fill in as many fields as possible, since it is an extra help to guarantee your positioning on the web.
On repeated occasions we have realized the great importance that mobile devices have charged when it comes to surfing the Internet, a situation that will increase in the coming years. Therefore, it is necessary to have a responsive site, that is, to be friendly for screens of all sizes, from the desktop computer, to a tablet or smartphone.
It is really important that all the SEO tactics that are carried out, be done with precision and in a constant way. In addition, it is necessary to evaluate the results in search of opportunities to improve.