Nowadays it is clear that any company, regardless of size, should have a website . However it is common, especially for those just starting out do not count on a big possibility that investment point of contact.
What some people do not know is that there are easy to use content management and open source systems that can help small entrepreneurs to take their first steps on the web. In this article, we will talk about the key benefits of WordPress .
WordPress is a powerful content management system (CMS) that can be used to create the various types of site. It turns out to be especially useful for those who do not have much experience in web development , as there is a possibility of installation, configuration and customization via interface.
This, added to the fact that WordPress has an active community that produces a lot of content and is always ready to help, gives a small learning curve to anyone who chooses to use the manager. In some hosting specific plans WordPress is already installed, getting up to the user just customize it and add your content.
Now that we have explained what is WordPress, track 9 features that make this a great choice for CMS to develop websites.
One of the main reasons to use WordPress is the simplicity that it delivers in publishing content .
Having a frequently updated site will benefit you in many ways, especially in optimizing for search engines. We are at a time when the Content Marketing is one of the most effective ways to stand out on the web. So understand that the site is an important point of contact with customers and prospects, keeping your day content in relation to your business news is vital.
WordPress makes it easy content editing to even for those who only have familiarity with text editors such as Word – that is, even if you do not know HTML, CSS or other web language, you can update your site using WordPress.
With WordPress you can choose the type of site that best suits your business. Using the CMS can be developed, for example, institutional sites, blogs , ecommerces portfolios, online magazines, portals, intranet, forums , and more.
All its flexibility is delivered thanks to the range of extensions that it has. Are issues that leave their beautiful and functional site that can be chosen according to the type of page you will develop, and plugins that add specific functionality. In some cases you can develop (with professional help) your own application to work with the CMS.
Through a simple interface you can create drafts, schedule publications and review content. WordPress also delivers the ability to leave your private content or audience, and may also include a viewing password for those who access it through the URL.
User management is also simple, which facilitates teamwork through the CMS. Thanks to a hierarchy of permissions, you can choose what type of access each user will have on your site. For example, administrators manage the site, revise and publish content publishers, authors create and subscribers can manage their own profile.
With different permissions you can include a variety of contributors to your site without, however, endangering the safety of the environment .
With the media management function by the CMS control panel, you have full control of images, videos, sounds and any other type of media you want to have on your site. Thus it will be easy to add different media formats in your articles and pages, making your site more interesting to the user.
To use this function, just choose the file on your computer and upload the platform by choosing where to place it on the page.
All code generated for the construction of WordPress is in accordance with the standards set by the organization W3C , the leading international organization of standardization of the web.
To ensure that your site follows this pattern, select themes and reliable source of plugins. A standardized code ensures that your website will work perfectly in current browsers and maintain this compatibility with future browsers. So your users will not have difficulty viewing your content regardless of the medium they choose to access it.
WordPress has many theme options and, again, they are easy to use. If you want a simple website, you can simply choose one of the themes that come with the default installation of CMS.
For those who want to go a step further, there is a wide range of topics on the Web, both free and paid. As the themes are developed by the community, they vary in quality. So learn to choose the right theme can be important to ensure the safety and functionality of your site.
As we have already commented on the topic flexibility, you can extend the functionality of your site through the use of plugins. WordPress comes with many features with the default installation, however, for those who want something more, the plugins are the solution that will most likely address the need.
There is a directory plugins with literally thousands of options, how to add image galleries, social sharing buttons, spam protection and editorial calendars for blogs.
WordPress also has a feedback system that is already installed with the platform. Your users will have place to express themselves and trocaem ideas about the issues that you publish.
But you do not need to manage these comments only with the tool that comes with the default installation. Using plugins you can associate social media accounts and use other comment systems to further enrich your site as a space for expression and relationship.
This is a very interesting point about WordPress, as using the application, you retain ownership of the content it produces. It’s bad invest time creating content for a service of the Internet and, after a while, to see this work disappear with the social network or other application.
With WordPress you can manage, choose where to host and opt for a safe backup routine. This ensures full control over all content, including themes, texts and other media that are in the database. The license under which the acts WordPress is the General Public License (GPL), that is, you are free to customize it and use it the way you see fit.
27% of all internet works by WordPress technology. The reason behind this success is the unmatched versatility of the CMS, allowing it to be used in both small personal blogs as major players sites – for example, the Sony Music .
The CMS is free and evolves along with the key technologies of the Internet through an active community of developers. For those who want a safe, flexible and easy to manage platform, WordPress is certainly a great choice.
This entry was written by Leonéia Evangelista, content analyst KingHost .