Black Hat SEO is a natural SEO technique that does not comply with search engine recommendations and can be penalized by search engines. Some practices may even be illegal and therefore punishable by law. The goal for the referrer who practices it is to position oneself on the first SERPs (the pages of results of a search engine) of strategic keywords.
This is a short-term strategy , a site that does not respect the instructions of search engines can not position itself in a stable and sustainable on the queries that interest him. Let’s take stock of some black hat SEO techniques regularly used to boost website visits.
Cloaking is a black hat practice that consists of configuring a web server so that it does not present the same page of HTML content to users and indexing robots of search engines. For example, keywords can be inserted into a page only if the agent signature (user agent) corresponds to a search engine. If this technique is noticed, the search engine will penalize the site which will be able to see its positioning deteriorate quickly. BMW had the bitter experience in 2006, its site had been deindexed from Google several days.
AUTOMATIC GENERATION OF BACKLINKS
The use of automated programs or software to create many inbound links to a site is strongly discouraged by Google. The goal is to massively increase the number of backlinks pointing to a site, however they can have a negative impact on the ranking of it in the pages of the search results.
Rather than optimize your own SEO and gain visibility, malicious people can try to penalize the SEO of a competitor. The most common methods of negative SEO are:
– the duplication of content and source code of web pages;
– the mass spam of a site with bad quality incoming links.
Google defines “satellites” as: “pages or sites created for optimal ranking in search results in response to specific queries” . For example, multiple pages or domain names can target specific geographic areas. By clicking on these links in search engines, users will be redirected to the same page.
Sometimes sites are hacked for malicious SEO purposes. Indeed, hackers can try to insert links and redirects of a site they have hacked to a site they wish to reference better. More than the non respect of the general instructions of the search engines, this is especially an illegal act that can be condemned by law.
Here is a brief overview of some Black Hat SEO techniques, but there are many more. At LK Interactive, we only do White Hat SEO, we offer our customers a long-term SEO strategy that complies with the general guidelines and recommendations of search engines. Many customers today trusted us for the natural referencing of their site, for conclusive results.