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SEO ON-PAGE

The term “in-page” (or “in-place”) is defined as the set of optimization activities within the pages of a site. This is only part of SEO activity; the other side of the coin is therefore defined as off-page and is the set of activities for managing incoming links (inbound link or backlink) to a site, which is an important signal to search engines when they judge the authority of a website.

On-page optimization can, in turn, be subdivided into two distinct areas: optimization of the HTML code and the structure of a website; and optimization of textual content and images of a website.

I add that a good ranking of your website may also depend on high elements such as server side factors such as reliability and speed of hosting , and other factors such as domain antiquity (some experts claim that domains older than 5 years are considered more reliable by Google) and user behavior on the site (residence time, number of pages visited), but the best results are obtained through these two activities.

page optimized for SEO must meet certain criteria , technical, form and substance. For example, it must have HTML tags that are informed and optimized, it must be structured and its content must contain generic and long-term keywords strategically placed.

Many of you want to increase the visibility of your website, reach the pages of search results to reach more interesting positions and gain more traffic . There is nothing more normal when you create a website than to improve your SEO. But one of the best ways to boost a site’s SEO is to work on its SEO and optimize each page for SEO

Inbound Marketing along with content marketing has been highlighting, but there are many points that need to be understood to get the best placements on search engines. The SEO can be used both in your company’s website and through social media and other channels. In a simple way, the SEO On-page is the beginning, built from your page. Although it’s seemingly easier, you have to take a number of factors into account so that search engines understand you and put you as close to the top of the list as possible. Learn now how SEO On-page works and how it can help increase your site traffic and as a result increase conversions and sales.

On-page referencing by structuring your content

Your content must be structured. Titles and subtitles must be present.

But beware, it’s not enough just to change the typography by enlarging the font of your titles and subtitles. You must place tags .

The title of your content should be surrounded by the <h1> tag . For example, on this page the h1 is “Infographic: Anatomy of a page optimized for SEO”. Technically speaking, the title of this content appears in the form of:

<h1> Infographic: Anatomy of a page optimized for SEO </ h1>

It’s the same for your subtitles. The tags <h2> are subtitles, the <h3> subtitles subtitles, etc.

Structuring your content is important. Firstly because it makes reading more enjoyable for your reader and secondly because search engines give more weight to these tags.

In addition, your titles and subtitles must contain the keyword on which you want to position your page. For example, our keyword here could be optimization, optimization or SEO.

SEO on-page and your chapo: use the right keywords

The chapo of your content is its introduction.

This is part of the content not to neglect. You need to work on it to put several keywords about your content.

With the advent of voice search , the chapo of your text is gaining importance.

We explain ourselves ….

When you do a voice search, sometimes your voice assistant offers you, like desktop, a list of results. But other times, it tells you the answer to your query directly.

Your goal to you who create content? See your chapo used as a response to a query.

For this, use your chapo to give the definition of your keyword or to answer your title. If your title is not in interrogative form, it does not matter: you can use your chapo to announce the following content. The body of your content will be used to detail your answer elements.

In short, to aim for the zero position , bet on your chapos by:

  • using keywords in your first 100 words
  • giving the definition of your keyword
  • giving an answer to your title

Of course, we should not add keywords for the pleasure of adding. Think about your audience, do not block the readability of your content by saturating keywords. It’s above all for Internet users that you create content! Besides, if your content is saturated keywords, Google will realize and you may be severely penalized.

Keywords: how to find them? How to choose them?

You are talking about keywords, but do you understand the importance of these? Do you know how to choose them?

To find your keywords, there are several online SEO tools such as 1.fr or SEMrush. Identify the keywords of your sector with these tools and see if your site is already positioned on it.

  • If your site does not appear when searching for one of your keywords, it is necessary to create content around this expression using specific vocabulary. You have a new topic of content!
  • If you appear while searching for a keyphrase but your position is poor, then write additional text around this keyword. The principle is simple: the more pages you have optimized for an expression the more you are visible when searching for it.

But be careful, do not think that search engines, respect your readers. As you were told above, when it is recommended to place keywords at every turn to improve your SEO this should not be done despite the good readability of your text. When choosing your keywords, think carefully. You do not have to pick a keyword that is very popular if it has nothing to do with your industry. Also remember to position yourself on low or medium traffic keywords; of the long tail phrases.

It is extremely difficult to deter and get ahead of leaders in each sector who are already in first place on the most sought-after keywords. If your goal is only to take their place, you will soon be discouraged. So bet on low or medium traffic keywords to ensure good visibility.

Of course, reaching the top position on high traffic keywords is not impossible. But start by reaching the first page of results, then the first 5 positions, then the top 3 positions, etc … It is necessary to set objectives in level.

SEO on-page by working the lexical field used in your content

Your keywords derive from lexical fields . That is, families of words.

For example, the lexical field of gardening would be:

  • seed
  • Earth
  • fertilizer
  • shoot
  • shovel
  • rake
  • etc.

To position yourself on a keyword, you must use the terms that derive from your main keyword.

These terms allow search engines to evaluate the relevance of a content. Gold, which says relevant content, says good positioning in the search results.

SEO on-page and netlinking: Include internal and external links

To gain visibility, have the ” netlinking ” reflex .

Create external links

You mention a brand, a site, a blog? Indicate the link pointing to this one. A product ? give your reader a link to buy it. Do you think that will benefit others more than you? Think again, by creating these links that point to reliable and appropriate sites , it is a guarantee of quality that you create for your website.

Place internal links

Suggest to the user to redirect to the page of the team or to one of your pages dealing in more depth with a subject mentioned in your article. You will link several pages of your site and create what is called an internal mesh . By building this mesh, we improve the quality of SEO.

Boost your on-page SEO by adding visuals

Who does not like to browse a page with beautiful visuals?

Everyone loves the visual and this for several reasons:

  • the visual facilitates understanding
  • the visual helps with memorization
  • the visual improves the user experience
  • the visual makes a warm, dynamic and human interface.

For you, who are not visitors of your website, the visual will allow you to attract the eye of the Internet users. With striking, attractive and / or intriguing visuals, you maximize your chances of catching visitors in your nets. If they are challenged by your visuals, they will become aware of your content out of curiosity, interest and / or amusement.

The criteria of an optimized visual

A visual can also allow you to reference your website on Google Image . But for that certain criteria are to be taken into account in the choice of your visuals.

Firstly quality . Your visuals must be qualitative. No need to add a visual if it is vague and pixelated. If you do not have the time to produce good quality visuals, be aware that there are free image bankswhere you will find original , inspiring and royalty-free visuals .

Then, you must think to inform the attributes “alt” of your visuals. The “alt” attributes are alternative texts. They are important because the search engines are not able to see our images and decrypt them. We must therefore propose a text that tells the search engines what your visual corresponds to. As with all your tags and other HTML elements, consider including keywords.

Finally, compress your images . Images that are too heavy may slow down the loading of your pages . However, having a site that loads in a short time, ie in less than 3 seconds is very important. A slow site loses an incredible number of visitors. Internet users are impatient, they want to access a site without having to wait. To compress your images, you can use tools like tinyPNG. These tools compress your images without impacting their quality.

The SEO on-page and the design of your site: be responsive

Speaking of visual, is your design responsive ?

As a reminder, a responsive site is a site whose design adapts to all media.

Good design must be responsive. Especially now that more than 53% of internet use is mobile . A figure that forces websites to adapt to mobile. Since mobile users who are concerned about their comfort leave sites whose design does not fit their screen. Result? A rebound rate that keeps growing.

Hence the concept Mobile First launched by Google!

A mobile friendly site, what is it?

A site that respects the mobile first concept is a site with a responsive design and optimized loading speed.

To reduce the loading time of your website, you have been told; compress your images. You can also reduce the number of plugins on your site and limit yourself to plugins that you consider essential.

SEO on-page and your title and meta description tags

Know first that your title tags and meta description must be different on all pages.

The title tag

The tag “title” is the title of your page . Be careful, this is not the title of the content: not to be confused with the h1 tag.

Resuming the name of the site and the content is often a good idea. Provided, of course, that you have followed the first rule cited in this article and that your article titles contain your main keywords.

The meta description

The meta “description” is a summary of your page.

This tag is particularly important, it is a summary of what your reader will find. This is the only description he can read about the search results before clicking on your link. It must be convincing , it makes you want to click on your link and it contains the keywords searched by the user to increase your clickthrough rate.

Be careful, search engines will not display anything on the mobile result page beyond 154 characters. But mobile is important! So be synthetic: get straight to the point !

On-page referencing and social networks

We see almost everywhere and yet we do not necessarily think about it: share buttons on social networks! Yes, because creating content is not enough. We must also promote the content in question!

In addition to talking about you and your social networks – platforms on which you must be present – invite your visitors to share your content too.

Social networks represent considerable communities. Do not miss out on an incredible opportunity to see your content go around the web.

Not to mention that more content will be shared and relayed on social media, the more we talk about you on the web.

Consequences ? You gain notoriety , visibility and positions !