On June 25, 2017, we saw some changes in the SERPs. On the facts generated by google, semrush specialists notified SEO’s to ensure that our websites are not affected by updates to Google’s algorithms. Since there are ways we can prepare, if we have not yet seen any change in our results, then we must prepare for the upcoming Google SEO updates.
Now we must bear in mind that Google likes to be in the news …!
But hey, it must be said that Google has been consistent with its updates every year. After the RankBrain update in 2016and when Google launched an update titled Fred in March 2017 . Now it was all on June 25, 2017, when everything started again . Also, I’m not sure if this update can also be called Fred.
Some fluctuations in the metrics and traffic of some accounts that management was affected. And, people started discussing the same thing on Twitter as below:
So, the tweet from Barry Schwartz spoke of a takeoff of the Google Algorithm Update. But, as we see, John Mueller of Google, answered on those doubts, calling it only ” random talk “. Looking at the fluctuations in semrush, here are a couple of things that SEOs need to be more aware of:
1. Jump first in Mobile indexing
When we saw some talks about the update, people started looking at their tools to confirm about the fluctuations in their industry and ranks.
Also, if I see the fluctuations of all the categories on the desktop, the following is the SEMrush summary: Here is what I have now for all the categories in the semrush mobile search:
In the above images, we can see the fickleness starting from June 20, 2017. A rise and fall that remains constant for all categories in mobile search compared to desktop queries. This means that Google is likely to shuffle the SERP according to its first mobile index.
2. Optimize RankBrain content
What is RankBrain?
Many sites analyze what RankBrain is . For an excellent synopsis of this topic, check out these resources:
Now, a system with AI is only going to check the website for its authenticity. Therefore, it is vital for us to ensure that we optimize our website for RankBrain. And, for this, there are some fantastic points to write SEO content that impresses Google’s RankBrain by Mattan Danino:
- Choose phrases, not simple keywords
- Use Google’s planning tools for keyword research
- Write naturally, but strategically
- Choose mobile optimization (as we discussed earlier)
- Write informative and intuitive content (we hear a lot about this so never miss this)
3. Work more on titles and meta descriptions
Well, I love this portion because I change my titles and meta descriptions frequently and I see great results from this strategy.
In addition, RankRanger found interesting data on the fluctuations observed in several Food & Drink, Travel, Health & Fitness industries and many others during the June update of Google. The following image is the summary of Rank Ranger:
Based on the facts that have gathered at your post, it shows that listings from range 6 to 10 have seen significant fluctuations.
This creates another discussion about tracking the best practices for creating website titles and meta descriptions as well.
On this, Moz has listed great practices recommended for each of them and here are some of those practices:
- Look at your title length
- Do not exaggerate SEO keywords
- Give each page a unique title
- Put important keywords first
- Take advantage of your brand
- Write for your clients
For metadata descriptions
- Write a compelling ad
- Avoid duplicate meta description tags
- Do not include double quotes
- Sometimes, it’s okay not to write meta descriptions
See more Moz tips on perfecting meta descriptions. In addition, there are several tools to create them, but, I use SEOmofo Snippet Optimization Tool:
4. Be very careful in your Linkbuilding strategy
Google recommends not focusing explicitly on building links, as it can damage your website and not do any good to it. Here is a video of John Mueller from Google explaining the link building:
In addition, to understand what kind of link building techniques can damage your website, here is a list of Google Webmaster Console links schemas .
Now, make sure you learn to do link building in the right way by using this excellent Backlinks guide.
5. Always take penalties into account
It is always advisable to check if your website has been penalized by Google. This test should become mandatory when your rankings appear to be going down. Here are a couple of ways you can always use to find out if your website has been penalized by Google.
- Check the search console. If you are assessed a manual penalty, you will see it in there.
- Determine which pages saw the traffic fall. If you are only viewing an affected page, it is not an algorithm change.
- Check all the organic traffic data. If you have been affected by an algorithm update, you should only see an impact on Google.
- Look at your competitors. Did your competitors see any change? Algorithm updates tend to be oriented to certain types of search results and industries. Take a look at the rankings of the competitors.
- At the end of the day, you may not have been hit with a penalty at all, and it is important to look at all the other factors that could lead to a drop in traffic first.
In addition, what you can do is, log in to your semrush account and check the penalty.
How to overcome Google’s penalties?
There is a detailed list on how to overcome the Moz sanctions . The tips on removing links if they are not adding to your search ranking.
Remove or remove links if:
- The site is not indexed in Google, this would indicate a penalty.
- The site automatically accepts links without any manual revision.
- The site has a lot of spam links pointing to it (type the directory URL in Open Site Explorer and see what you can find!)
- The site has categories for everything imaginable (cars, vacations, sunglasses, web sites, accommodation, dresses, etc.).
- The site is obviously part of a network in which there are a lot of directories related to similar names / similar websites, etc.
- The site contains keywords such as “best”, “links”, “tips seo”, etc. in the name.
If the site shows ‘ powered by phpLD ‘ or ‘ PHP Link Directory ‘ in the footer, it is most likely a spam-type directory. That’s not always the case, but 90%, it’s more likely to be true.
During a recent link removal campaign, we got a webmaster to remove a set of 20 link directories that pointed to our client’s website. They could not be bothered to remove links from each site individually, so instead they took each site offline so that all links disappeared!
The moral of the story behind the latest update of Google’s algorithm on June 25, 2017 is that it is a wake-up call for all SEO professionals who do not focus on the guidelines offered by Google. To make the most impact of SEO, you have to keep up with the times and continue to be educated on Google’s best practices.