What is the ideal extension for articles in a blog?

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How many words are necessary to tell a good story? If you also concerned about the size of online articles, quiet, you’re not alone. I promise you to finish reading this article you will make decisions in relation to what extent give your articles by subject, sector, type of business and the audience for which you write.

There is no magic recipe on the exact amount of words that guarantee the success of an article. The length of the article depends on how deeply you’re focusing a subject, the type of audience that follows you, your style of writing and the objectives of each post.

Searchers “love” extensive articles

It is worth mentioning that Google type search engines seem to benefit long articles. That is why SEO experts are betting on the long articles. According to his analysis, the posts with more than 1,000 words offer an enriched seeker to identify the subject and also receive robots or spiders to index other words context.

The more pages Google has indexed in your website, more likely to occupy a better ranking in the SERP’s. So you can get more qualified visits and amplify the reach of your content.

Do users also prefer long articles?

It depends on the user and the information it needs. If the item meets a Google search, for example: “Creating inbound marketing strategy”; the user would appreciate details and explanation step by step.

If the search is “how many couples divorced in Spain during 2014,” the user wants a particular item or perhaps a report. Whether short or long, well-written articles will increase your community of followers happy and strengthen your reputation as an expert. More than size, what counts is the quality.

Understanding the reader

Another important aspect is to understand the style of reading your target audience. Are housewives, executives busy or idle teenagers?

Each group has different behaviors audience. Some groups tend to read every word while other paragraphs are skipped and “scanned” the most important. What depends on how you read? It is influenced by …

  • Your mood.
  • The circumstances in which makes content consumption.
  • The time available for reading.
  • Meet expected needs.

When you’re at home in front of your PC you read more relaxed and analyzing texts (what is known as a literal reading). When you read while you’re on the bus with the iPhone pantallita many external elements competing for your attention. It is normal that the reading is choosing fragments (diagonal reading) or jumping between important or relevant sentences (reading scanning) .

Also they influence the reading style and interaction with content subjective aspects of the reader. I mean perceived exertion and necessary. Interactions (share, comment, vote) relieve our conscience as consumers of content.

Usually, before a lengthy article, well documented with different sources and attractive images, the user assumes that the writer spent much effort to its creation and that work deserves a prize. It is the ABC of behavioral psychology teach us from a young age at school and at home: “You’ve done well, you deserve a candy”.

In this sense, everything you do to increase the quality perceived by the reader is key to generating an action.

practical lessons to find the right size

If you have identified what your major competitors are seen extending their content and what posts they are those who have achieved greater interactivity. This will give you an idea of ​​where the industry is going.

If you take a lot of time posting in your blog, generates a list of items and their extension. Analyze your experience in this regard. What is the reaction of users to a post of 300 words or one of 2,000?

You should also think about the objectives of your articles. Would you like to entertain or educate or inform …? Do you talk to experts and neophytes? What can you provide quality and unique debate in your sector?

Not worth writing a long article, if everything could have counted 100 words. Already in 1647, the Spanish writer Baltasar Gracian enunciated: “The good, if brief, twice good; and even worse, if brief, not so bad. “

Companies that have a strong commitment to publish every day in the corporate blog, it is best to bet on short texts (500 words). And also facilitate the user to read and digest what they have.

If the posts are intended to sell a product and engage the reader in a call to action, ideally also be brief (500 words). With a persuasive tone and hijack attention. The goal is to keep the reader in suspense until it does what you want. Drive will be easier if you say a few words. 

However, if you decide that for you is to write articles from more than 1,500 words then go for it!

You grow the extent of your articles but enhances online reading by creating thematic blocks, introducing illustrations, captions and ready to do everything more digestible. You will have to increase readability if your target audience has little time or panic to engage in a reading that challenges their thinking. 

What the experts say 

According to a report made in 2014 Medium , the ideal extension may be 1,600 words, with a duration of 7 minutes of reading. They reached this conclusion after a study analyzing the behavior of users to content from various extensions.

Moz, meanwhile said that “an article between 1,800 and 3,000 words is 15 times more likely to be linked to an article with 600 words or less.” They also highlight the effectiveness of visual content (graphics, images, illustrations) to generate links. In this article you can read all the results of his research after analyzing 3,800 posts from your blog.

In a report from Nielsen they indicate that users are able to read on average only 28% of the content you post online. It reawakens the debate: how short or long?

And could continue citing studies whose results are different. Every teacher with his little book!

Between haiku and the Encyclopedia Britannica

Or 300 words in a post is a waste of time, and 3,000 are guaranteed success. And the success of your content strategy defines what you do .

The tendency is to favor long texts SEO level. . Also high quality and appropriateness of content to the type of user and consumer habits is essential for engagement .

This post you just read has just over 1,200 words and is enough to give elements that help you make decisions regarding the extent of your articles, as I promised in the first paragraph

In your experience, what works best ?, you know what is the ideal size for your articles?