It should be known that in 2014, in the French landscape, Google held 93.5% of the market share of internet research. It is therefore important, above all, to be well referenced on Google.
We talk about SEO (search engine optimization) ie a set of techniques to optimize its SEO. Moreover, one should not neglect its presence in professional directories and in social networks.
You have to think about SEO at the same time as you define your tree: every word used in the navigation of the site will be decisive because it will be indexed by the search engines. At the technical level, your publishing tool must generate clear URLs, this means that the title of your document will be included in the address of the page.
You can also buy keywords for a defined period. Attention, it can be very expensive!
There is often a period of trial and error to achieve a satisfactory result. This result will, in any case, always punctual. Your site will appear in a frame of color (very pale) which normally allows the user to distinguish it from other results obtained without purchase of keywords.
It is not enough to be taken into account in a search engineyou have to come at the top of the results!
To do this, heal the choice of words that are in your pages, the title of the page and the titles of chapters or parts of your content, write relevant content.
It is vain to think that we will be on the front page on a generic word like “restaurant” for example, it would be necessary to associate the name of its city and the most important city nearby, the name of its department, of his region as well as his or her specialties.
SEOs can not guarantee that your site will rank first in search engine results. Search engines are constantly evolving and putting in place systems to thwart artificial techniques to properly place a site.
The referencing service will include a follow-up in time of the positioning of the site on the terms or expressions, put forward. Indeed, in this area, nothing is ever acquired!
There are free tools to track his position on Google, Justine Puiffe in an article in the Journal du net presents three.