In SEO, dofollow and nofollow links are important elements. However, we must know the difference between these two types of links. And also their influence on the ranking of your website.
For a netlinking strategy, these elements are one of the fundamentals of SEO. Whether for a blogger or a SEO professional, these links are of significant importance.
Dofollow and nofollow attributes
In general, the dofollow and nofollow attributes will show Google the links to follow and the links not to follow. It can be outgoing link pointing to another site. On the other hand, it can also be inbound links pointing to your site.
In SEO, dofollow links are the most sought after. Indeed, these allow to give value as well as authority to a site. These links can also be called backlinks .
The major difference between dofollow and nofollow links
The difference between a dofollow and nofollow link is already in their name. Indeed, Do follow means “to follow” and No follow “do not follow”.
- Dofollow: for Google’s robots, when he encounters a dofollow link, they will consider it. They will then value the site to which the link points according to the authority of the source. Moreover, it should be noted that it is the dofollow links (or backlinks) that allow you to obtain a better ranking in the SERPs.
- Nofollow: For Google’s robots, nofollow links have no special importance. Indeed, they will not follow them. In other words, the nofollow links will have no impact on the SEO of your site.
How to set up dofollow and nofollow links
By default, a link placed in a content is considered a dofollow link. In addition, you can also use a rel tag to give it an attribute. But, in general, only a nofollow link requires this markup.
It should be noted that the anchor text must have some relationship with the site to which the link points for Google to assign the latter a value.
How to get dofollow links to improve your SEO
As said above, backlinks are of paramount importance to raise the SEO of your site. To do this, here are 3 practical methods that can be useful:
1- The netlinking
The most effective way is to use a netlinking strategy. This is a technique to buy links. In this way, you will be able to obtain quality dofollow links. So your site can have more authority.
However, this practice can be more cumbersome in terms of budget. Indeed, the more authoritative the source site, the more expensive the link will be.
2- Natural way and strategy of backlinks in your site
Here, your task is to directly place dofollow links pointing to sites. However, it is important that they contain additional information to yours. Then maybe they will do the same for you too. Which is not a huge advantage.
In addition, you will also have to choose sites with the same authority as you to exchange links. To do this, you can use Majestic SEO to determine the Trust Flow or Citation Flow of a site.
3- Use the guest blogging
The guest blogging is also an effective way to get backlinks in record time to your site. The process is quite simple. All you need to do is exchange links with other bloggers.
On the other hand, the only problem lies in the authority of the sites. Indeed, exchanging links with a site having no authority or just started can not be too useful. That is, it will not affect your SEO.
Dofollow and nofollow links: which one to choose?
Professional sites tend to opt for nofollow links. Indeed, their objective is not to promote competition. However, they will be able to use the guest posting and a netlinking strategy. By the way, bloggers prefer to put more dofollow links.
But the ideal is to place dofollow and nofollow links in your article to appear more natural in the eyes of the search engines. Indeed, a dofollow link too artificial can affect the SEO of your site.