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Secrets of SEO optimization

Get a high ranking of the blog in Google is becoming increasingly difficult, as the competition increases, and Google’s algorithms are constantly becoming more complex. The last of the existing algorithms is known as Panda . In this article, we will uncover the secrets of SEO optimization that every blogger should know to survive and excel in Google search results.

Secrets of SEO optimization: the first place in Google’s SERP is necessary!

One of the most important thoughts that should reach everyone is that the first place in Google means much more than anywhere else. The fact is that first place receives almost 40% of clicks, and the second place only 12%. These are the results of the research, and this is a rather conservative estimate. That is, the cream of traffic removes the first. And you can not get the first place by accident. It is necessary to do a lot of work, and first of all, it is necessary to understand what Google is trying to achieve by changing its algorithms.

Changeable Google Algorithms

Every few months Google makes changes that affect the work of its search engine. Sometimes it’s trifles, and sometimes a major overhaul. A few years ago, Google’s search results were just a list of links to relevant articles. At this time, any Google search will show you:

  • Video
  • Twitter results on current events
  • Preview of the site you are going to visit
  • Localized search results
  • Custom Search Results

Everything has changed! The goal of Google is to provide the user with relevant and relevant information in the search results, continuing the fight against spam and removing those who try to outplay the system.

Secrets of SEO optimization: what is Panda?

Update Panda was the latest, it completely changed the way Google works. Many stories tell how everything suddenly turned upside down after this update.

The whole point of this update is to remove substandard sites from the top of the Google search results. Previously, it was possible to create niche sites with a small amount of content and a few backlinks and at the same high rank. In the future, you should not count on that.

Here is the statement made by Matt Cutts, the head of Google Spam: “This update is designed to reduce the rating of low-quality sites – sites that add little value to users, copy content from other sites or sites that are not very useful. At the same time, it will provide a higher rating to high-quality sites – sites with original content and information, for example, research, in-depth reports, thoughtful analysis, etc. ”

Secrets of SEO optimization that every blogger should know

We want to give you a few small tips that will help you increase your SEO potential, and also protect it from Panda strikes. Let our article make you think and become a small starting point for your subsequent research and reflection.

  1. Social networks are new backlinks

If you were interested in SEO, you know that there everything was revolving around backlinks. Google saw this as a great way to determine the credibility of the site: the more people refer to your site, the more reliable it is, most likely, is.

And then it was discovered that you can manipulate the rating using backlinks. People buy them, steal them, sell them, secretly put them into free WordPress themes.

But now, it seems, the new main indicator of trust is social media and, in particular, Twitter and Facebook. Think, if the new post gets zero tweets and no one shares them, there is a chance that it is not of high quality. A post that receives 10,000 tweets, on the contrary, is likely to be very useful for readers.

Actions in social media are almost like focus groups for Google rankings. If people share something, it will be indexed. So, what do we do?

  • Create social profiles
    Work with Facebook and Twitter along with your blog.
  • Push your readers
    A good idea is to remind your readers from time to time that they can really help you if they make a retweet or share your content.
  • Place in your Twitter content from other bloggers
    On Twitter, mention articles from other bloggers in your niche that you liked. They will refund your debt with interest.

WARNING : The obvious question is, will not people just “play” with social media? Yes. Already playing. And Google already filters them. And will continue to fight them. Therefore, think about social media as a way to strengthen your SEO, and not just as a source of traffic. It is important.

  1. (Some) backlinks matter

The next thing to mention, backlinks still matter. We know enough people who make very good money on small sites with really strong backlinks. This only proves that Google still believes that linking from a reliable blog is one of the best ways to assess the quality of your site.

But what conclusion should be made in view of Panda? Do not buy backlinks and do not try to get them from blogs of poor quality. We knew a long time ago that buying back links against the rules of Google, and now everything will become even stricter.

If you are trying to build a long-term, sustainable source of income, try to avoid questionable methods that will be blocked by the next update of Panda. Strive to receive backlinks from quality blogs and websites. The absolute best way to do this is to create content or services that people will appreciate and will refer to them.

  1. Bounce Rate is an extremely important indicator

Your bounce rate is a statistic that shows how many people left the blog without visiting other pages. For example, if you have one visitor, and he hit the page, and then closed the window without going to other pages on the site, the bounce rate is 100%.

You should strive for this indicator to be as low as possible. How much lower?

If you have a lot of traffic coming from Google search, then the site can have a high bounce rate, which means that visitors on the site need only one page. Visitors redirected from other sites tend to have lower failures.

If you manage to get a bounce rate below 60%, it’s very good. Anything below 50% is excellent.

This has always been important for Google, but now, apparently, it becomes even more important. The point is that if people are not on your site for a long time, then, most likely, the site is not very valuable.

Secrets of SEO optimization: how to reduce the bounce rate?

  • Make a good design
    Design is really an important factor. You have to win people’s trust. On our site you can find many WordPress themes for your site with a beautiful and functional design.
  • Keep “connected posts”
    Make sure that you use the Related Posts plugin, which provides a “linked posts” block at the bottom of your posts or in the sidebar.
  • Recommend posts
    You should have a “Popular posts” section at the top of your blog (people like to click on it). In addition, leave the readers of their articles links / recommendations to other articles of the site.
  • Go back to the published articles and edit / update them.
    This is important for the search engines, from time to time, go back to the old articles and revise / edit them.
  • Squeeze the maximum “above the fold”
    “Above the fold” – this is all that is in the visible part of the screen. Here it is necessary to achieve maximum efficiency. But it is extremely important to stay relevant. Make sure that people who come to your post get exactly what they are looking for. After all, in the end, this is what Google is trying to provide.
  1. “Duplicate content” is revised

It is important to understand that duplicated content is not only copying the work of other people. This also applies to sections within your site that have the same content. For example, many blogs have both tags and categories by which people can go and find old messages.

As it turns out, all these different ways of navigation are duplicate content in case you show full posts everywhere. Try using the MORE tag to limit posts to fragments, use post headers only on category pages or change the navigation structure of your site. It is likely that over time Google will want us to use either tags, or categories, but not both possibilities.

Secrets of SEO optimization that every blogger should know

  1. Returning / repeat readers indicate safety

Just like the bounce rate, the indicator of returning readers is becoming more important. Again, Google gets an idea of ​​your site as being safe and convenient for visitors.

If you want people to come to your site, you should:

  • Offer cool content
    Do not forget about updating old posts, and add new excellent articles.
  • Focus on – mail subscribers.
    Increase the list of e-mailing lists. This gives you the opportunity to contact readers and invite them to your blog whenever you want.
  • Try to make a series of publications
    One way to get people to return to the site is to produce a series of posts on one topic.
  • Interact with people from all over the world.
    Some novice bloggers have little interaction with their readers. They do not respond to comments, tweets or messages on Facebook. And it is necessary, on the contrary, to try to answer everyone, this will later work for you for many years. Make friends with your readers and they will return.

The trend now is that if you consider all these SEO secrets, there is a good chance that you will be able to build a really good blog.

  1. Build a multi-platform, multimedia brand

Start paying attention to two things: mobile and cross-media content. When Google bought Youtube, he signaled to many people that he was going to move away from restricting search results to articles only. And he did it.

He also did a lot to appear in smartphones. The thing here is that Google knows that the future of the Internet is behind tablets and phones. People move from a personal computer to a more mobile environment. You and your site must move in line with this trend.

What should be done for this?

  • Make an app
    for a smartphone to browse your blog – a good idea.
  • Make a Video
    You really should start making a video. Very soon they will become as much as the written content.
  • Podcast
    Podcast is really a good way to talk with your audience, and also show the robots that you are serious about your content.

Start thinking about your blog as a brand. It’s more than just posts on the site. You offer services and you must support and develop this brand in a variety of different platforms and environments if you want to stay strong on Google.

  1. The future of SEO is all about the psychology of the user

We think that in the future SEO will be less building backlinks and more understanding of how users interact with the website. We hinted at this already when we talked about clean design, low bounce rate, a large number of users who share your content, etc.

You should study how people behave when they visit your website. What are they looking for? What makes them linger? What makes them share content?

Here in all secrets of SEO optimization: build not a blog, but a whole site with valuable content. And try to understand how people behave.

  • Communities matter to people.
    People want to feel part of the community. This is literally embedded in our DNA. Find ways to make your blog feel like a community.
  • Make sure people trust you
    If you want people to become subscribers, they need to trust you.
  • Understand colors and images
    Understand how colors and images affect people’s decision-making. For example, red symbolizes “stop”, “spam” and “danger”.
  • Offer exclusivity
    Exclusive content is one way to get people to come back and stay loyal. People like to feel that they are part of something special.
  • Solve some problems
    When you write on a blog, you do not just solve a practical problem, you eliminate some problem. Make sure that your content changes people’s lives. We highly recommend starting to be interested in the general psychology and psychology of marketing, and then project this knowledge onto your blogs.