The internal linkage is a fundamental part of the optimization onpage (or in page, in Spanish) of a site. Having internal links on your site not only makes it easier for Google to go through your site, it also helps your positioning improve.
After all, this SEO measure is not a tool to improve only your ranking, but a tool to be used with a specific strategy and practice.
Objectives of internal links
* Facilitate search engine robots tracking your site and consequently find all the pages of your website
* Increase the usability of your website for visitors
* Provide selective distribution of “link juice” to your site
Internal versus external links
Internal linking is basically the link of other pages on your own website.
Imagine that you have 10 subpages on your website: in order to make sure that search engines can easily find all the subpages on your site, they must be linked together. Internal links are analogous to the paths for search engines, which allow you to find new pages and websites.
External links can be classified as outgoing or incoming external links.
An outbound link is a link that goes from one website (domain) to another.
Example: when you write an article about a topic that a client may find interesting, in it you mention and link to another website where you can find more information on that topic. In that case, an outbound external link has been created to another website.
External inbound links are links that point to your website from other websites. That means that a different site has created an external output link for your website.
Why is internal linkage so important?
A good internal link helps search engine robots quickly and easily find important and relevant pages on a website, as well as classify pages as well.
Internal linking and the structure of a website
Good internal links is as important as the structure of a website. Internal links can easily help visitors find important pages of your site to make sure they do not leave your site before they know what they were looking for.
The use of anchor text in internal links
A text anchor is a piece of text with references to the page to which it leads. By using keywords like the text anchor to other subpages, you can let the visitor know, as well as the search engines, what the content of that link should imply.
Example: if a flower shop has a website which details its products, as well as its floral services. The products and services are separated into different pages of the website and are called “Wedding floral arrangements” or “house plants” for example. In order to allow your visitors to know about these products, you must mention them on the home page and then link to the subpage of the homepage. The visitor can then know that they will be directed to a page about “house plants” when they click on a related link.
Internal Link and Link Juice
The link juice (or link juice in Spanish) is a metric of all the positive ranking factors that a link has, or the strength of a link. A link from a popular and widely visited site can give more link juice than a link from a less visited site, which is not of the highest quality. The link juice depends to a great extent on the distribution of links within a website, and can be controlled.
Indoor advantage as opposed to external links:
– You have full control over the address and amount of internal links on your website
– You can easily remove or change the links
– You can define the anchor text of internal links on your own
Errors to avoid when making internal links:
– Linking each subpage with each other
– Too many outgoing links on a single page or subpage
– Too many links in a secondary page that only link to another subpage
– Using the “nofollow” attribute in a link, in this way Google can not see or follow the link
– The robots file blocks internal links
– Internal links do not have any outgoing links (common when linking to PDF documents)
– Irrelevant use of internal anchor text such as “here” or “read more”
Tips for using internal links on your website:
– Only link things that are relevant to your visitors
– Link the most relevant and most visited pages on your site in the best and best way possible
– Make your links stand out and make sure they stand out from the rest of the text (sometimes you can change the appearance, but in general the links appear in blue and underlined)
– Link to your most important subpages in your texts and your content, do not limit yourself to just using the header of your site or footer, or footer.
– Remove links to pages that do not exist anymore on your site (dead links)
– Try to use few links on a page since you can have a high quality link juice
– Avoid using the same type of link set in a subpage
– Formulate the anchor texts in a coherent way, and make sure that they are also related in a coherent way to the page where they are linked.