What is Search Console and how do I use it?

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Working online has many advantages for professional and, therefore, has been the choice of an increasing number of people.

In addition to providing more freedom, flexibility and mobility, who works on the internet can count on the support tools that help optimize, automate and improve the performance of your business.

In today’s text, let’s talk about one of these tools, Google Search Console. Keep reading to learn everything you need about this service and learn to use it to optimize their production of content!

What is Search Console?

Search Console is a free service offered by Google that lets users know how your pages are seen by the robots of the company.

Previously called Google Webmaster Tools, Google Webmaster tool is named today to dispel the idea that its use is only for webmasters and include other users, as marketers, entrepreneurs , designers, among others.

What is Search Console?

Search Console helps users realize the necessary optimizations for your page to get more visibility and improve your ranking in the results of organic searches.

How Google works with the aim of improving the user experience, the free availability of this tool serves as a guide for people to create quality, relevant pages for their respective audiences.

Advantages of Using Search Console

Search Console is a tool known and used by people who maintain a blog , a page for your business or work with marketing strategies .

In addition to being a free service, it has some advantages that make it an excellent choice for those seeking to constantly improve your web page.

The tool enables the monitoring and optimization of their actions SEO , identifying and correcting errors, and receive alerts on issues that need to be reviewed in the page so that her performance is better.

Using Search Console

Below, we share the step by step to start using this tool.

  1. To use the Search Console tool, you must have a Google account;  
  2. After logging in, enter the Google Search Console , enter the URL of your page and click Add a property ;
  3. Then, Google asks you to choose one of the methods available to confirm that you are really the page owner. The options are divided into two tabs: Recommended method and alternative methods ;
  4. By opting for the recommended method, you must upload an HTML file to your website. Simply click on the HTML generated by the Search Console, and upload it to the root of your page;
  5. Then just follow the link that will be available, check if everything is right and click the button Check at the bottom;
  6. If you already use Google Analytics , there is another simple method to verify ownership of your page in Webmaster Tools. Enter the tab Alternative methods and select the Use your Google Analytics account . We emphasize only that, so that Google can synchronize accounts, you must use the same email for both tools;
  7. After checking, return to the home page of the tool and click the page you want to manage;
  8. In the left side of the menu are all Search Console features that will help you better understand the indexing your page, the traffic, the quality of links and problems encountered by Google.

Google Webmaster Tools

In order to optimize your page, it is essential that in addition to installing and configuring the Search Console, you know well its features.

Knowing the details of each menu option helps in reading your page and enables you to identify exactly what needs to be changed to improve the ranking and improve the quality of your site.

The following are all of the content you will find in the tool panel and help you understand the information that each of them offers you.

Dashboard

Dashboard is home to the Webmaster, ie, the first page that appears when you click the site you want to manage. In it you will find the most important information about your page.

The dashboard serves as a shortcut to everything that Google considered to be more relevant to scour your page. Errors found, for example, appear on this page, so you have instant access to what needs greater attention.

However, all the information in the dashboard you can access and review in more detail the specific menus in the panel.

messages

Section Messages appearing on the panel serves for Google to communicate directly with you. Through it, you receive alerts on found errors and tips on optimizing your page.

Aspect of the search – Search Appearance

This Webmaster tool allows you to view how your page appears in search results.

Clicking the button information appear all the elements that can be modified so that your site becomes more attractive to users, such as title, snippet, URL , etc. sitelinks

In subsections of this functionality you can view and also consider the following items:

Structured data – Structured Data

In this section of the Search Console, you can see how (and if) Google is managing to extract the structured data from your page.

Quite briefly, structured data are markings that are behind the design and text of a page to highlight tags, links and descriptions.

These data are used as parameters search by Google little robots, to determine if that content is relevant or not.

data marker – Data Highlighter

With this tool, you show Google as your site.

By checking on your page where every part of your content, you deliver to the robots the logic behind the various pages of your site, so that they begin to do this procedure automatically.

HTML Improvements – HTML Improvements

This tool informs you about errors and problems that Google found when accessing your page.

Links to the site – Sitelinks

The sitelinks are designed to help users navigate through your page. In this section, you can only set the addresses to which you would not like to refer visitors to your site.

Search Traffic – Search Traffic

As the name suggests, the various features of this section show how is the traffic to your site and what can be done to improve your ranking.

Search analytics

In this tool, you can select a keyword or a specific page of your site to analyze the amount of hits or times that she was nominated as a result.

You can also check a page positioning average during the searches, the performance of your pages on Google, discover the countries where your site is more accessible, among other factors.

Links to your site – links to your site

Here, you can see the links that take users to their pages. Also, you can check more specific aspects such as, for example, the keywords being used to direct people and what are the pages that receive more links.

In short, this tool is ideal for you to see how your site is being seen by the people and evaluate opportunities for improvement.

Internal Links – Internal links

In this section, the evaluation is based on the links that are within your site and link to other pages of your domain .

By creating a base of internal links, you ensure that Google navigate throughout the site and notice how the contents are naturally related and are equally relevant.

Manual Actions – Actions Manual

If your site is generating spam or if you are hacked, to access this subsection, you can be knowing what happened and what was the solution that Google has taken to solve the problem.

International Targeting – International Targeting

When you select the language here and your country, you specify to Google exactly who the users you want to achieve with your website.

Especially if you use a general domain, without .uk, for example, it is interesting to use this functionality to attract the right audience.

Ease of use on mobile devices – Mobile Usability

By clicking this tool, you view the serious errors that your page has to be opened on a mobile device.

As the number of people who consume content on tablets and mobile phones is increasing, it is interesting to check regularly as your site gets to the user, and correct the problems.

Google’s index – Google Index

This part of the menu contains information about the indexing of your page and what are the keywords that stand out.

Index Status – Status Index

Here, you can view as being Google’s performance index your pages, ie which and how many of them are being listed to appear for users during a search.

Keywords content – Content Keywords

This is the list of keywords that appear more on your site, based on that Google reads when accessing their pages.

blocked resources – Blocked Resources

If, when entering your site, Google can not see certain features, such as images, CSS or JavaScript files, this will be reported in this Search Console section.

Locked resources can affect the indexing of your website and hence its ranking on the results page.

Remove URLs – Remove URLs

This is a feature to be used when you want some content for your site is not indexed by Google, that is not shown to users as a result of their searches.

Tracking – Crawl

This last section is for Google to tell you about any problems encountered when crawling your page.

tracking errors – Crawl Errors

Here you can see the warnings about the errors identified by Google to crawl your page.

In this section, you can view server errors, page not found (404), blocked or is occurring some inappropriate redirection.

Tracking statistics – Crawl Stats

The statistics shown here refer to the time that Google’s robots spent to upload and track your website and the average daily crawled pages.

The better the performance of your site in these areas, the greater the number of pages indexed by Google.

Fetch as Google – Fetch Google

This tool allows you to see your page exactly as Google.

When entering the URL you want to analyze, Search Console shows how that particular address appears, which helps you to realize possible errors or unwanted details and correct them.

Here, you can select whether to view your page on desktop or mobile, for example.

Robots.txt test – Test robots.txt

Insert the robots.txt file in the root of your site serves to guide Google about what you do not want it to be shown to users during searches.

In this section, you can test whether the file is working as you’d like and is only blocking the indicated content.

Sitemaps

This is Google Webmaster tool for you to analyze the map of your site, improve what is needed and thus speed up the indexing of pages.

URL parameters – URL Parameters

This panel option is a little more advanced.

The very Webmaster Tools indicates the user to use only if you are sure how parameters work, since using them incorrectly can remove pages from Google searches.

Security issues – Security Issues

If your site is infected with malware or hacked, this is where you will find the notifications and details to take the necessary measures as soon as possible.

Other resources – Other resources

In this last option panel, you find other Google tools that can be used to optimize your website and get better SEO results.

After knowing all these features, you could understand how it is advantageous to use Search Console on the strategy of your business, right?

Know that in addition to this tool, there are several others that can also help you improve your page and start earning more money from the internet. One option is the Google Adsense , and you can learn all about the tool in this unique content.