You just think, because you have Yoast SEO installed and have a green traffic light on all posts, that your blog automatically goes off on Google like a rocket? Not even close. To search engine optimization belongs more. The following SEO tips, you should immediately implement if you want to improve your Google ranking.
Many bloggers do not do SEO at all or only half-heartedly. A common excuse is that you eventually write for your readers, not Google.
But writing for Google and writing your own readers is (if you do it right) no contradiction. Rather, Google’s goals overlap to 99% with your own: to provide the reader with the best possible content and the best possible user experience.
SSL certificate, mobile optimization, up-to-dateness of your content, fast loading time, no intrusive advertising, a clear and comprehensible page and URL structure, keyword optimization (ie using the language your readers use) or well structured blog articles – All these include indicators for a high-quality website and at the same time ranking factors for Google.
In short, you should not understand search engine optimization as a keyword stuffing, but rather as a holistic package of measures to make your website more user-friendly, faster and more secure.
HTTPS has been a ranking factor on Google since August 2014 (one of the few that is so openly communicated by Google). And he has since become more important!
According to the ranking factors study 2017 by Searchmetrics z. For example, HTTPS has a very high correlation at 0.12 (higher than many other evaluated ranking factors). In addition, two of the most widely used (desktop) browsers in the world have resorted to unsafe websites that do not use HTTPS this year.
Since the end of January, Google Chrome has been displaying a small URL next to a URL (info sign to the left of the URL) that expands to “not sure” if the website is a login form:
Also Firefox brands websites without encryption since the beginning of March in a similar way:
Google itself provides the Search Console , formerly Webmaster Tools, a powerful SEO analysis tool for your blog. And it’s free!
With the Google Search Console, you can not only send a sitemap to Google (which, by the way, you should do!) And make sure all your content is found by Google, but also see who has linked to you and which ones Keywords exactly your search engine traffic comes.
So one of my most important SEO tips to you: Use the Google Search Console! Right now!
Although Google is increasingly able to better match the user intention of search queries, you should continue to focus on optimizing your blog articles for a keyword (also called the main or focus keyword) that you include in the most important places. But instead of using the main keyword thousands of times in your article, you should instead include relevant keywords (also called LSI keywords) or synonyms.
Firstly, it offers the advantage of making your article more linguistically appealing and of not annoying your readers by including one and the same keyword. Second, your article will be more relevant to the whole topic, not just for the main keyword, but also for many related keywords. Third, your main keyword ranking will also improve as you use a wider range of different user groups and intentions in Google’s eyes by using relevant keywords. Does it make sense?
The recommendations of Yoast SEO are useful and also help me with the keyword optimization of my blog articles. But it should not be your goal to have all traffic lights at Yoast SEO green, because the recommendations are sometimes outdated, inaccurate and do not consider the readability of a blog article:
The Yoast analysis for this article, which is optimized for the keyword “SEO tips”, has not all traffic lights on green for readability reasons:
Since Google optimization has become an indispensable source of traffic for businesses, blogs, or online magazines, and everyone has optimized their articles for specific keywords, the use of the idiot mark has increased dramatically.
You do not see “SEO – tips,” not “Google – Ranking – check” and not “SEO – Basics”, but only “SEO Tips”, a “Google ranking check” and “SEO Basics”. Please let that be! First, it looks unprofessional, and secondly, there’s no benefit to your Google Ranking omitting hyphens.
The internet is fast paced. This is also reflected in Google’s search results: Timeliness is an important ranking factor in many search queries.
I notice again and again that even blog articles that rank for months or years in first place at Google slip to second or third place, if they are not updated for a long time.
Especially blog articles that rank for keywords with strong competition benefit from regular updates. Not only for social media channels, but also for SEO, I recommend so-called “content recycling”:
When you run search engine optimization on your blog, you should periodically review the results of your activity to make sure your optimization efforts are in place.
To understand how your visibility is evolving, it’s great to use the Google Search Console(see point 3) or the Searchmetrics Suite . The Searchmetrics Suite is actually a paid professional tool. In the basic version, however, it can be used for free.
Although the functions for SEO analysis are partially restricted there, they are still very useful, especially to get a quick overview of your own or a foreign website. So you can z. For example, check the visibility of the last 3 months, the top 5 rankings or social signals of a website.
If you create a free account, you can even look at the visibility of the last 6 months and the top 10 rankings. In addition, you can use the keyword research tool and get the exact search volume for keywords (which is no longer with the Google Keyword Planner ).
I see it again and again in various Facebook groups and forums: bloggers or other website operators who try to hell out of 100/100 points at PageSpeed Insights .
However, that does not make sense, because it does not depend on your PageSpeed score, but on your absolute loading time. The PageSpeed score only shows you the optimization potential of a website. A PageSpeed Score of 100 will not do you any good if your website is 10 MB in size and takes 15 seconds to load.
The homepage of Blogmojo has z. For example, only a PageSpeed score of 71/100 in the mobile test, but still a load time of less than 500 ms.
A good article on PageSpeed vs. Loading time can also be found on the blog of Ernesto Ruge .
I keep seeing URLs like this one:
Or this one here
I’m sorry, but that’s not user friendly! Try as short as possible Permalinks, such. B .: