What Is On-Page SEO In Digital Marketing?

What is SEO?

SEO is the process of optimizing a website to make it more user-friendly for  search engines . More than that,  SEO  is based on attracting organic traffic. In addition to a better positioning for the blog, you can also generate qualified leads and, consequently, more interesting and profitable for your business.

And the best part is that almost everything in organic traffic is free, so working on the set of optimization techniques that SEO offers depends only on you.

The more optimized your content and your page, the greater your chances of reaching the disputed first place of Google! Basically, SEO techniques are divided into  On Page  and  Off Page . Do you want to know better what that means and how to transform them into strategies for your business? Look at the checklist we did to help you!

SEO On Page

The SEO On Page is that whose optimizations are made in the same direction of the web page, including the content and the structure of the pages. Beyond the generated content, you have to be well placed in Google searches to face your competition.

Although part of the SEO On Page effort depends on the quality of the content, you must also take care of some details such as the keyword and the development of the structure of the text. But what are those details? Let’s go to the SEO on page checklist  !

• Title Tag

It is the title of your page, displayed by the user when he enters to search for something in Google. It is also what offers a preview of the content to the reader and to the search engines.

Two golden tips:  Include the  keyword in the first term that appears in your title tag and use impact terms such as: “the best”, “discover” or “The complete guide”, for example.

• Keyword

The  keywords  are designed according to your person and your business, you have to include them in the content, but without exaggeration! Do it naturally, always thinking about the user’s good reading experience.

• URL

As well as the title tag, the  URLs  are strategic to give the user a preview of the content only with the address. Try to include the keyword in them and keep the address friendly to Google, with short terms that help the user to easily understand what the address is about.

• Meta Description

The  meta description  is the text that comes under the title tags. If well done, it is a very powerful tool to convince the user that your content is the best to solve your doubts or problems. Write a strong, sincere and eye-catching summary for your reader!

• Content quality

Remember that the engines are always in search of the best content on certain topics. In addition to taking care of the quality of the published content, it is necessary to keep  updating  the information in order to remain an authority on the matter and improve your position in the searches.

• Visual content

As important as written content, visual content can help keep the reader on your page for longer and decrease the  bounce rate .

You should also optimize the images for SEO through alt text, a subtitle that indicates what the image is about. You also increase your opportunities to position the image in  Google Images , another source of organic traffic.

• Link Building

Linking other content – external or internal – is part of the  link building  and is a very important point for Google.

To make external links, you must choose authority domains so that Google realizes that you are associating your page with quality materials. That also increases the reader’s reliability towards you.

Do you want to increase the user’s time in your web page? Challenge internal links! It is a way to generate more organic traffic and makes your reader know and learn more about your business.

• CTA and social media sharing

The  CTA (Call To Action)  is the final call of your text, that is, your last chance to generate engagement with your reader. Take advantage of this paragraph to invite the reader to comment, ask and, mainly, share your content on  their social networks .

For that, it facilitates to the maximum its work to share the content. Add buttons to share on social networks in strategic locations and easy to find on the page. That increases the  rate of social sharing by 700% !