What are Google’s new SEO SEO factors in 2015 and how to optimize them to improve your positioning.
Most of the work to reference a site is dedicated to acquiring links. But it is equally important to optimize your pages – SEO ON-PAGE – and in this area things and SEO factors have evolved in recent months.
The phrase SEO on page may not tell you anything. The acronym SEO stands for Search Engin Optimization, and is one of the English names for SEO.
And long time this field followed a simple principle . To rank a page on a keyword, we had to find this keyword a maximum of times everywhere on the page: in the title of the page, in its url, in the title and the subtitles of the text , in the text, in the names of the images, in their alternative texts.
Of course over time Google’s algorithm has been improved with new SEO SEO factors, so it has had to be done more and more subtly. But the basis of SEO on page remained the same.
All this has changed in recent months . The old SEO SEO factors still have a positive effect on the ranking of a page, but they have less than before and other SEO factors have come to complete them.
Here are some new features of Google’s SEO on-page SEO factors in 2015:
SEO factor # 1: pages theme
This is the most important change for SEO on-page . The texts are now taken into account differently by Google.
It is always important to put your keyword and synonyms (not the same word all the time as too many webmasters do). But Google is now resonating less against the frequency of keywords and more compared to thematic.
If for example the keyword you are targeting is “motorcycle” , previously you would have tried to place as much as possible the words motorcycle, motorcycle, two-wheel, bike, etc.
Now you have to reason by theme : if your page talks about motorcycle accessories words helmet, boots, or glove will strengthen your positioning on the keyword motorcycle.
So you will have many more variations for your SEO on page , and you will not have to talk all the time to put your keywords at all costs.
And that’s good because it’s unpleasant for your readers, and moreover Google is increasingly skilled in 2015 to detect and sanction this practice. And we see more and more penalized pages that go from the first page to a Google +100 position.
2. Optimization of the SERP with richer results
Many webmasters are trying to rank their pages as high as possible, forget to look at how their pages are presented in Google .
Yet being well positioned is not enough if your direct competitors have a more attractive presentation than yours . The minimum is that the title of your page and its URL are optimized, as is its description (thanks to the meta description tag).
Definition: SERP stands for “Search Engine Result Page” Search Engine Result Page or how the results are displayed on the pages of Google’s engine.
But you can provide even more information, to allow Google to better showcase your site . And the search engine offers more and more possibilities in this area.
It includes images in the results pages , as well as videos , star ratings , addresses on Google Maps , and product listings with Google Shopping.
3. The impact of social networks and the social web factor
The rise of social networks is a basic trend , and they are becoming more important to Google every day.
A good SEO on page will therefore favor this SEO factor and address the issue of sharing site content on social networks .
Good news, today rendering its shareable content is childish , thanks to the buttons and sharing bars that we saw flourish on all websites.
- If your site is based on a CMS like Joomla, WordPress or Prestashop , just install one of the many modules that exist to automatically display one of these bars on your pages.
- And if that’s not the case, free services like AddThis let you do the same thing. You simply have a few lines of code to insert into your pages to make them shareable.
So you do not have the slightest excuse if you do not do it.
Other SEO factors you need to know
The length of the content. This is one of the most important SEO SEO factors. Google prefers long content to short, superficial articles. We recommend an article length between 700 and 1000 words.
The loading speed of the page via HTML . The loading speed of the site and a web page is included in the Google ranking. It is therefore necessary to optimize the HTML code of the page. Google recommends a loading speed of less than 1.4 seconds.
Frequent updates of the content. The time factor is used by Google for page positioning, especially for time-sensitive topics (eg news). Google displays the date of publication of articles in the search results.
Grammar and spelling. Writing your texts with good grammar and good spelling is a quality signal sent to Google, received positively.
Too many outbound links Some pages contain far too many outgoing links, which makes it difficult to analyze and access the site for visitors and search engines.
All these changes and factors SEO SEO are in the same direction: that of taking into account the quality of websites and the appreciation of Internet users .
If you do not follow these rules you can see your pages go from the first page to a Google +100 position.
Google is finally only reminding us with these factors something that we sometimes forget: a website is made to satisfy its visitors , not the search engine robots.