Google the term “SEO died.” You will receive several million links, including this article. But in fact, search engine optimization is more alive than all living. However, the concept of SEO has changed: site owners and managers should perceive it not just as a marketing move, but also as a branding strategy.
More and more entrepreneurs are aware of the effectiveness of search engine optimization and the reasonableness of investing in SEO, including the optimization of the site. You pay for making your site search engine friendly. But you need to consider the fact that Google and other search engines regularly improve their algorithms.
So, here are some of the most important reasons why SEO is relevant for your business today
1. SEO still works
The methods that are used to improve the site’s ranking in the issuance, still work. This fact is confirmed by many studies in the field of optimization. SEO will work effectively if you focus on optimizing your user experience during search engine optimization. The results will not be visible at once, but in the end your site will be better ranked in the search, and you will get organic traffic.
2. SEO is here to stay
Given the work and trends in the development of search engines, it is unlikely that SEO in the near future will stop working. To some extent, even the search for audio or video content is affected by keywords, as well as when searching for textual information. This ensures that SEO methods are effective regardless of the period of their existence.
3. Search engine optimization is cost-effective
Compared with the cost of other marketing methods, for example, promotion in social media, PPC or email marketing, SEO is paying off well – investing in it is profitable. Despite the fact that the PPC method can bring more profit, and the presence in social media to enhance the image of the company, organic SEO remains the base for your successful promotion in the search engines. Search engine optimization captured a significant market share Studies show that more than 80% of customers read reviews about a product or service before purchasing. And the number of such customers will only grow. In the near future, the vast majority will seek goods and services through the Internet. Therefore, if you want users to find your site, you need to take care of its search engine optimization. Otherwise, they will go to the sites of competitors who used SEO.
4. Optimizing for mobile devices will increase the effectiveness of SEO
Increasingly, users access the Internet from mobile devices: smartphones, tablets, laptops, etc. Therefore, those website owners who want their sites are well advanced in the search results, you need to adapt them for mobile devices .
5. The online reputation of your business is important
Google constantly changes the way you browse sites. Some SEO factors that did not exist a few years ago, for example, social media indicators, are now a priority in terms of impact on the search rating. Low-quality and outdated content on the site can harm the reputation of the site, because this is one of the main factors that affect the ranking of pages in the search engines.
6. Regional SEO is becoming more relevant
There are differences in the potential traffic to the site, if it is a question of common key words, for example, “plastic windows” and regional ones – “plastic windows in St. Petersburg”. According to Jo Kelly, an SEO specialist from Vancouver, “for search engines relevance is everything.”
More and more customers use local search on the Internet, indicating the city when choosing goods and services. Therefore, the profitability of regional and geo-traffic is higher than ever. And then it will only grow.