What is growth hacking and how to apply it in your business?

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Many experts already consider the growth hacking the future of digital marketing . For this reason, companies, especially those who were born with digital DNA, are seeking to better understand this concept and put it into practice.  

Most business owners are not sure whether to hire an entire team of experts to implement the growth hacking or if the solution is to try to put into practice, alone, whole methodology that met last event marketing.

Is that you? You heard about this term? You know what it is for the growth hacking?

By the end of this post, you will learn the basics of growth hacking and will be ready to apply some of their strategies in your business.

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What is growth hacking?

Growth hacking is a digital strategy that involves an accurate understanding of behavior, trends and habits.

It is basically a way to work growing your business, based on empirical building best practices through hypotheses and experiments.

In growth hacking, persuasive messages must be entered and perceived naturally in public places such as the feed of social networks, emails or even in other products already exist and are widely used by your target audience.

In practice, the line of reasoning followed in growth hacking is very simple:

  • Focus efforts in major problem or enterprise resource;
  • Finding a solution to this problem or improvement to this feature and prioritize the best ideas;
  • Create a simple way to test and apply this new idea;
  • Ensure that there was some learning from their successes and failures;
  • Use this learning to generate new ideas and new tests.

Note that there is nothing new or very complicated, the biggest difficulty is to maintain discipline during the execution of the strategy.

As the growth hacking emerged?

Sean Ellis is the creator of the term growth hacking and founder of the portal growthhackers.com

He became known as a fast growing specialist in startups , rendering his consulting services to giants of the digital market, such as Dropbox.

His knowledge on the subject made him to be sought out by companies of different sizes that were searching for a rapid growth in the digital market.

After being hired, Sean gave the expected results and put in place processes that could be touched by the company after it had ended.

Today, there are three areas of knowledge that are considered essential for the growth hacking of work:

  1. Consumer Psychology : aims to understand customers, through experiments using scientific methods;
  2. Marketing technology : a means to facilitate the experiments to be made;
  3. Process : makes it possible that the steps of an experiment are structured and makes activities can be measured and climbing.

The main difference to the marketer is the fact that the hacker growth seek different ways to achieve the growth targets. This technique uses creativity to find innovative solutions, without compromising the financial resources.

Why adopt the growth hacking?

One of the advantages of “methodology” is that it can put small businesses competing with large companies and established.

This is because large companies face a huge bureaucracy to make some change in your planning.

This is where the smaller companies should be aware of the numbers and the trends of the market, therefore, for not having to deal with so much bureaucracy, they have more freedom to conduct tests and make changes in the processes.

(For more on market trends, read our post that teaches how to use Google Trends .)

Another advantage is that the growth hacking depends very cheap tools to work (many of them even are free). Thus, the strategy becomes affordable for most entrepreneurs.

It also said that with the growth hacking, the entrepreneur can make decisions that amplify the vision of a business due to the volume of research and testing that may indicate new opportunities for your company.

Who should use growth hacking?

Growth hacking is a concept that works for all types of marketers. It is feasible, mainly in the following types of businesses:

1. Startups

At first, you should focus on efforts to create a great first impression for clients to trust your brand.

When you feel confident, they will buy your product or service and, of course, indicate your company to others.

The growth hacking will help you create that first impression that your business needs.

2. Marketing B2B

According to data from Hubspot, about 68% of B2B organizations not yet implemented a sales funnel .

If you are looking to sell products / services to other companies, with the growth hacking, you can structure the journey of your customer, which is critical to understand what are the best content to offer at every stage.

3. B2C Marketing

Many professionals in the digital market fall into this category, which is when you sell products and services to the general public.  

For these professionals, the hacking growth facilitates defining an ideal client, also known as persona , convert leads into customers and offer a more complete shopping experience, from end to end.

4. Content producers

If you believe that content is king and relies on articles, blog posts, ebooks , podcasts, videos, infographics to drive traffic to your digital business and nurture a relationship with your potential customers, hacking growth will help the increased flow of potential customers.

5. Experts in social networks

According to statistics from HubSpot, more than 50% of marketers use social media for six or more hours a week. This practice is difficult and laborious.

The hacking growth certainly can help you ending the uncertainty of their efforts and converting the leads generated in these channels customers.

What growth hacking is not it?

Now that you understand a little about what hacking is growth, it is also important to understand what it is not.

We separate some myths surrounding this methodology.

Growth hacking is magic?

Many people associate hacking growth to magical ideas as we change the color from red to blue and quadrupled generating leads .

This can happen?

Sure, but no results of that relevance is gained from one moment to the other, much less without studies and tested hypotheses.

Thoughts like to try everything and see what works are the opposite of that growth requires hacking.

The hacking growth is actually one of the most scientific ways to address the growth of a company through test and relevant assumptions.

Growth hacking is unethical?

Some people end up associating growth hacking the hackers computer and when this occurs, it appears that those who practice this methodology is hacking law or competition .

Of course it is not how it works!

Strategies that harm someone or circumvent any law actually only hinder your marketing strategy.

The word hack , in this case, is fully connected to the translation into Portuguese, which is breach , to shortcut . Growth hacking, then, is nothing more to find shortcuts for rapid growth.

Growth hacking requires programming knowledge?

Another mistake is when the term hacking is directly related to computers.

In some cases, put into practice experiments may require some programming skills, but that does not always happen and there is no need of growth itself hacker do this.

Companies with growth teams usually have one or more programmers to put into practice the experiments.

It is important to have some knowledge of technology, yes, but not necessarily know programming.

Tips to put into practice the growth hacking

Next, we separate 9 essential tips for you to put into practice the hacking growth in your business.

1. Inbound Marketing

The inbound marketing aims to provide useful content and quality, capable of generating an online audience and then turn visitors into customers.

This can be done with a website, blog , podcast, videos , webinar , among other organic strategies to attract new visitors to your pages.

2. Viral Content

That’s the kind of content that viraliza carrying with it the brand of your company. It can be a meme, a video, a post, or other viral various content formats.

It was making use of this practice that DollarShaveClub.com was able to generate, in just 48 hours, 12,000 customers.

But remember, to become viral, content must have a clear goal and be relevant to the audience for which it was designed.

3. SEO

The optimization for search engines is an excellent strategy that usually yield many positive results for your pages traffic.  

The SEO put in place includes revisions to the programming of the pages of the site, quality content development and a good job of link building to reinforce the authority of your domain pages.  

4. E-mail Marketing

The email marketing is the perfect tool to relate to their leads, delivering quality content from time to time at a low cost.

5. Guest posts

Make a guest post is nothing more than exchanging content with blogs read by your prospects. So, you can reach people who are interested in issues that you address in your blog and vice versa.

Look for social media profiles and pages that influence more people in your niche, now, and contact with them, offering their participation with some relevant content for these channels.

6. Paid Ads

Using paid ads to display a product or service from your company to your target audience is a very effective measure, either in Google Adwords , in social networks, on YouTube or blogs partners (depends on where your audience is).

It is important to mention that this strategy requires investment and frequent and periodic maintenance.

If your goal is to reach qualified audiences to its offer, working with online ads is the best option because you can create more personalized content, and also measure the results of their outreach efforts.

7. Online communities and offline

The creation of communities can be made either online (with email lists, groups on social networks, forums, webinars) or in person (with live events and lectures).

Both ways help in setting up your authority in useful content sharing to your audience and strengthen your brand.

But always remember that you do not need to invest in all existing possibilities. This can disrupt your focus, increase your budget and spend a lot of time.

The channels used to develop a strategy vary from company to company. An action X will generate a result for a company focused on B2B and one to one focused on B2C.

So, before defining a strategy based on growth hacking, you need to have the answer to some questions:

  • What is the purpose of your business?
  • Who is your persona?
  • What kind of products or services your company offers?

You can be sure that with the answer to these questions in mind, you will already have an idea of which channels are most appropriate for your business and attract more customers with an acquisition cost (CAC) lower.

8. Press Office

The assistance consists of communication strategies and public relations aligned with the press.

The aim of this strategy is to generate credibility and make your business known in the market. Thus, your company will always have good results and is constantly growing.

It is noteworthy that, to put it into practice, it is necessary to have professionals who have experience in the subject and can help you to position even in times of crisis.

9. Participation in events

Trade fairs put you in direct contact with potential customers.

So whenever you can, participate in fairs that have a good chance to make contact with potential customers or business partners .

Perform live events or join existing conferences. The important thing is that there is a possibility you spread your brand in person.

Events social media, business panels and webinars often doors to great opportunities.

Be the hacker growth of your business!

Although the concept is not yet widespread, you can be the growth of your business own hacker.

Grow quickly and quality is part of your plans?

Then, define which growth hacking strategies you use, do tests and be sure to measure the results to know which of these techniques actually work for you.

You already know what you need to measure to make the most of your venture? See our post what are the key metrics for digital business .