What is cloaking in SEO?

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What is cloaking or Cloaking SEO?

Is it worth using Cloaking Seo? Is it useful to increase the traffic that comes to our website in exchange for being penalized by Google? Check this article to know everything you need about Cloaking and the different SEO techniques related to this content concealing technique.

The original meaning of Cloaking is literally cloaking.  It is a strategy used for positioning in search engines that aims to confuse the user and cheat the search engines,  especially Google, because it considers all these high-risk technical practices, although it must be admitted that it is a technique that is increasingly obsolete. It offers content or information to users that is completely different from that of search engines.

For all those who are dedicated to search engine positioning (SEO) should remember that normally employ three techniques:

  • The so-called White Hat SEO (white hat practices).
  • Also we explain in this post the Cloaking and the Black Hat SEO (black hat practices).
  • Those that mix the two previous ones, the Gray Hat Seo (gray hat).

However, the Cloaking is one of the techniques mostly classified as Black Hat SEO, even so, by touching the limits of legality many do not hesitate to qualify it as a Gray Hat SEO technique.  

As we have just detailed, the so-called Gray Hat SEO is a mixture of the forbidden techniques (Black HAT) and the legal techniques (White Hat)  that regulates the Google guidelines.

So … do you use legal or illegal techniques?

The Gray Hat technique is in a kind of legal void and despite trying to get as close to legality as possible, it uses slightly fraudulent but very complicated techniques to register and locate by search engines, that is, they are effective techniques because they are not usually penalize.

The concrete case of the Doorway Pages:

The Doorway Pages are a Black Hat SEO camouflage technique that redirects spam pages to visitors without their knowledge or consent. They use ” spamdexing ” a procedure to send spam to the index of a search engine by entering results for specific phrases in order to send users to another completely different page. These are the so-called bridge pages, entry pages or page breaks and their English concept Doorway pages. They are websites designed by and for camouflage, they are not created for users but for search engines.

There are many times when accessing a page, the Sport, in this case, we see an alert in which we offer offers or selected prizes, with a little knowledge you can perceive the scam clearly, but the only way to be able continue on the desired page is accepting the alert.

After having accepted, a page that simulates perfectly the one of Google is opened, congratulating you for being the winner of said prize, for this it is necessary to fill in your data, action with which the company or person in charge of it already you have another contact for your Database . This is one of the many Cloaking techniques used to obtain information about users fraudulently.

Tools to detect Cloacking

  • A search from Google
  • The User-agent Switch extension that allows you to become a User-agent like Googlebot.
  • The Redirect Path extension that allows you to see the status of the http status between the different URLs, which serves very well to see if there are redirects made.

If you pretend to be a true SEO expert and avoid illegal cloaking techniques, do not hesitate to review the Web Positioning training offered by our Master in SEO.