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What are the keywords and how to choose the right ones?

What are the keywords of your website? What? Have not you chosen them? Or worse one: Do not you know?

Choosing the keywords of your website is critical to establishing your rankings in the search engines from day one. In this article, you will learn to sort through thousands of options and choose the right keywords for your page. But first: What is a keyword?

What is a keyword?

A keyword is a specific word or phrase that describes the content of a web page or even a whole website. Basically, think about what a user would use to find a specific page.

3 types of keywords

Although it may sound like a single word, it is often a phrase of 2 or more words. The longer they are, they are known as keywords of long tail or  long tail keywords.

Here are some examples of general, specific and long-tail keywords:

  • General keyword: ecuador
  • Specific keyword: live in ecuador
  • Long-tail keyword: how is it to live in Ecuador as a foreigner?
  • General keyword: gopro
  • Specific keyword: gopro time lapse
  • Long tail keyword: how to do a time lapse with a gopro

What does this all mean? Well, it is very difficult to appear with a very general keyword. Words like “Ecuador” and “GoPro” have a lot of traffic and a lot of competition. You will need a site with a solid authority, with thousands of quality incoming links  to be able to appear with these keywords. General keywords can be described as “vanity” words. A term like “Ecuador” is not profitable because it does not identify what the reader is looking for, not even the language in which he is doing it.

Appearing in first positions with specific keywords is easier and can be very profitable. These can be between 2 and 4 words and concentrate much more topics.

Generally, long tail keywords are the easiest to be. It may take some time to research which ones have an interesting search volume, but it is not that difficult. They can be very long, I’ve seen up to 10 and 14 words. For example:

  • review of canon powershot sx6210
  • How to change the oil in a chevrolet cruze
  • the best platforms to make money online

These long tail keywords are not as competitive because the search volume is not that high.

What type of keyword should you choose?

4 Steps to search for keywords

Although long-tail keywords are useful in some cases, you should usually look for specific keywords: expressions of 2 to 4 words. Taking the time to choose the right ones will have long-term benefits for your SEO strategy.

This is how you should start:

  1. First of all, you should sit down and make a list of the main topics on your site. These can serve you as categories. Be sure to include phrases and expressions that your readers and clients would use to describe your offer.
  2. Now, choose some more specific terms. You can use tools like the Keyword Planner of Google Adwords . These types of tools help you see phrases related to your topic. Do not skip this step. If you only use words that occur to you, the most likely thing is that you do not take into account the most profitable expressions.
  3. Now the list must be reduced and / or organized. What words will be the top 5-10 on your website? Remember to choose specific keywords (usually 2-4 words). These terms should correctly describe the general theme of your site.
  4. Now organize the remaining keywords. Some of them will make a good article. Others may be used for a series of articles. It is important to keep that list updated.

It is a good idea to create the list of keywords at the same time you establish the niche of your blog. It will give you a good idea about the number and type of items you can create and how they can be monetized.


There is value in repetition. Using varied or repeated keywords will improve your rankings. Using the example of GoPro, you can use variations such as:  GoPro camera, GoPro tutorials, GoPro accessories, GoPro shots. These are focused on a main theme but distribute it on other secondary themes.