“Fast and accurate”. These are the qualities that inspired the name of the last update of the Google search algorithm, the Hummingbird or hummingbird in Portuguese.
With these changes, many people have asked, ” The SEO died? “. The short answer is: no.
The updates only confirmed what was already going on since last year, with the Penguin and Penguin 2.0 updates: the focus will be increasingly on quality content and building authority , and less on the “engineer” of SEO .
With the Hummingbird, the search results for users should become even more precise, since the Google analysis passes to go beyond keyword : the engine now considers not only the search terms, but also the meaning of that search there, including synonyms and the context in which the terms are inserted in the pages. It happens to also consider other more complex factors such as the user ‘s location and even previous research carried out by him.
This does not mean that we should leave aside what we already knew about on-page optimization and off. Many factors are still and will remain very important for positioning in Google.
In this post, we will quote what are the best practices and what your company should avoid if you want to achieve or maintain a good position in Google.
All search engines are based on keywords to make indexing a page. This always happened and will continue happening.
One practice that has been used for a long time and today is a big shot in the foot is the “keyword stuffing” . This is to choose a keyword and use it often in forcibly page.
Another practice that is also no longer valid is the use of domains with keywords like “www.palavra-chave.com.br”. Unless the site content is good and is current on SEO best practices, this is no longer a valid factor .
Currently, the words should appear naturally throughout the text and in other places, such as Page Title, H1 and H2 tags, URL, meta description, etc.
Another point that your company should be concerned about and is something with which search engines have given enough attention is with the accessibility of the site.
Good practices are:
Off-Page SEO, as the name suggests, deals with the SEO actions that are performed outside of your company’s website, called the Link Building.
Several practices that were formerly used today are considered spam and, besides not help in SEO, can even harm the site’s positioning of your company.
What should be avoided (read: DO NOT):
What can (and should) be done:
In addition to relevant content, which we have quoted above, another important factor that has had an impact on SEO is social.
Content that has a good number of sharing, besides being a social proof – a testament to the visitor that the content is well recommended – is also to search engines an indication that the content is of quality.
Encourage sharing placing widgets on the site and blog , as what appears on the left side of this post.
Another extremely important factor for SEO is the Google Authorship . If you have not yet profile, register on Google+ and make sure you use it on the company blog.