Here are the rules for improving SEO strategy:
1 – Keep up to date
The parameters that Google robots obey, that is, the algorithm, constantly change. It is the way that the company has to always improve the type of content that reaches users, curbing the misuse of SEO and ensuring that the best pages appear in the first results. There are about 500 updates a year, mostly imperceptible, but some are drastic and can change your rankings overnight. That’s why the first tip is the most important: always stay within every change in Google’s rules and keep your site up-to-date accordingly. There are many specialized websites that report every time Google updates the search algorithm.
2 – Avoid black hat
Black hat are practical to trick the Google algorithm and leverage the ranking of a page. It is considered dishonest because it uses webdesign artifacts to, for example, hide keywords and links to users, making them traceable only to robots. That is, it sells to the algorithm something that does not deliver to the user who arrives on the site through Google search. That’s why sites that make black hat are punished severely when discovered, falling down the pit of the ranking or even deleted from the search.
3 – Keywords
The great concept behind the Google algorithm are the keywords. It’s basically what users type in the search field when they’re interested in a certain subject.
4 – Contents
Arriving here, the logical conclusion is that the indiscriminate use of keywords leads to black hat and possible punishments. That’s why the quality of the content is important: keep your site always up to date, with in-depth, interesting and quality texts, always taking your keywords into consideration. Remember that Google’s search algorithm also takes into account indicators such as reading time, rate of return, which show it that its content is relevant.
5 – Plagiarism does not!
Maybe you can fool the reader, but a robot, ever! The algorithm can easily identify plagiarism and of course it knows where the original content comes from. Avoid sloth and always offer something yours, with your face.
6 – Relationship
This is the third tripod of SEO: we are not alone, we are networked. The essence of the internet is the hyperlink, so make use of them. Make link building: get your users to discover more content from within your own website; indicate other sites that may speak better about a subject you are addressing.
7 – Be popular
Google also takes into consideration the presence of your page in social networks. Of course, today they account for much of the web traffic. Your brand needs to be on Facebook, Twitter, Instagram etc. In addition to contributing to the best rankings in the algorithm, they are powerful sources of traffic to your site. Do not stay outside.
8 – Have a light website
No one likes to visit a website that takes minutes to load. This Google also takes into consideration: heavy pages are punished in the rankings. So, try to optimize your site with your web designer: clean the source code, always use images in proper resolution.
9 – In the palm of the hand
Nowadays, a lot of people access the internet through the cell phone. That is why it is also essential to program your site to be responsive, that is, to fit the screen of mobile devices and have a fast loading. This is another criterion used by the Google robot, which is also analyzed in the test of the previous topic.
10 – Optimize your URLs
Another important aspect is to be careful with the addresses of your website. If you have a website about construction, for example, it would not be very interesting. Think of something related to your world. Then always look for objectivity: Short URLs, easy to read by the algorithm. And for internal links, always remember to include the keywords in the URLs of the posts.
11 – Do not forget the images
Images are important elements in any website. They make texts more attractive and add information to reading. Here you also have the opportunity to enter keywords in the file name, subtitle and metadata. All this helps Google rank better your site.
12 – Search by voice
Increasingly common because of smartphones, voice search changes the dynamics of keywords a bit. In addition to keeping those small, direct, and specific ones, invest also in longer phrases, similar to what users “ask” Google: “How does such a thing”, “How old is so-and-so?”. A good tip is to ask question and answer posts and write those questions in the headings.
13 – Security
If you have resources, invest in an SSL security certificate. This is the HTTPS protocol, which appears at the beginning of the URL in browsers next to a small padlock. You may notice, the largest sites, which usually have users login, rely on this feature, which guarantees a secure access via encryption a good option for this you can find in Hostinger. This is one more element that Google values when it comes to ranking pages, although it’s not as mandatory as that if your site has no user access area.