SEO is incredibly important to the success of your online marketing efforts. Because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it’s important that you don’t forget about your local SEO efforts as well.
Local SEO is an essential part of your SEO strategy, especially if you’re a smaller to mid-sized company that relies on the business of local customers. There are many different local SEO strategies that you can implement, from optimizing your content using local SEO keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.
The following are 19 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free local SEO tools.
The Whitespark Local Citation Finder is one of the most full-fledged local listing management tools that you can invest in. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings.
It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by city, discover create link opportunities and more. The cheaper end of the tool will only cost $16.67 a month – but a more robust version will set you back $100 a month.
SEOProfiler is one of the most powerful local SEO tools that you can invest in. It includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.
A tool this thorough will cost you though – expect to pay anywhere from $49.95 a month to $999.99 a month depending on the features you want access to.
Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds, which could be hurting your local SEO.
Last but not least, Moz Local will give you a rundown on what kind of categories you’re listed under and what type of media is used for your citation. It’s available for the relatively affordable price (compared to other local listing management tools) of $84 a year.
SEOPressor is a tool that scores your site’s overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it’s not specifically built for that.
Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways – it’s a feature that has earned SEOPressor as one of the best SEO tools for small business.
BrightLocal is a collection of tools available in a range of packages that start at $19.99 a month. These tools include the ability to compare rankings against your competition on three major search engines, to find out where your competitors are listed and monitor online reviews, just to name a few.
Synup is extremely useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data.
It’s one of the most comprehensive directory lists that you can have and will allow you to check listings to see if you have existing citations on them, add your NAP to listings and fix incorrect data on existing listings. It does cost $25 a month, but it’s an extremely effective tool to have.
Yext is similar to Synup in that it also offers review monitoring, analytics and local listing management (not to mention widgets).
However, what makes it stand apart from many local listing tools is that it’s one of the few – if not the only – automated local listing management tool on the market. Yext allows you to get your listing data populated right away and provides the ability to update your NAP information in real time.
This organizational tool will ensure that you do everything you can to boost your local SEO rankings. The tool offers users 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.
BuzzStream is a great tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand.
The tool is also effective for content promotion and digital PR. There are four plans available, with the most basic plan being $24 a month, while a customized solution will cost you $999 a month.
If you’re looking for free local SEO tools, then Screaming Frog is a great option. Screaming Frog will help you to audit and index your website’s HTML and meta data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.