Let’s explore factors and ways to embrace them and practice SEO effectively.
1. First index on mobile devices
In short, first indexing on a mobile device means that Google uses the mobile version of your page to index and rank. Since March 2018, Google has for the first time moved web pages to the first index on a mobile device. It may happen that the Google Console has notified you about it.
Remember, a first index on a mobile device does not mean only for mobile devices. There is a unique index for both mobile and desktop versions. However, all the first announcements on mobile phones mean that Google will use mobile versions to rank after the site moves.
Do you understand? With your mobile version is the main version to rate,There is no reason to hesitate with mobile device friendliness .
2. Speed download site
Google announced on providing the best user experience and fast delivery. The time to load desktop pages has been a ranking factor for a while. In July, it had a corresponding tool – mobile page speed became a ranking factor for mobile devices. This important change requires understanding which data is important to Google in terms of page speed assessment.
Historically, when analyzed in Page Speed Insights , a website was evaluated based solely on specifications. Now, both for desktops and mobile devices, it has been categorized according to two different metrics: Optimization and, a new element, Speed.
The change here is how to create Speed scores. Data for metrics comes from the Chrome User Experience report, the actual user performance database. It reflects how your website loads for each visitor. Obviously, it is difficult to measure how fast each visitor’s device loads your site. As a result, metrics cannot pass local tests. For Optimization, you can completely control it by fixing all the problems that prevent your website from loading quickly.
So, which data has the strongest influence on SEO rankings? According to page speed testing on mobile devices of SEO Power Suite, the correlation between the page’s Optimization score and its position in the SERPs is very strong (0.97). And there is no correlation between the Page position and its Speed score. In other words, Google can now evaluate your site slowly, but your ranking remains the same.However, speed figures are something new, so Google is clearly testing. In time, the correlations may change.
3. Your brand becomes a ranking signal
Gary Illyes, Google Webmaster Trend Analyst, has declared at that Google uses online brand mentions in its search algorithm. me There are two ways it can use a brand as a ranking signal.
First of all, through referring to unaffiliated brands, search engines know that your brand is a blind entity. By further analyzing all the attributes referring to it, Google will better understand your authority in a specific area.
Second, each component consists of emotions and contextual issues: reputation, trust, advertising, complaint resolution, etc. Through context, Google learns to understand the good WELL from the BAD elements. . For example: Its Search Quality Principle states that the reputation is important to the rankings. Therefore, the surrounding emotions referring to the brand can affect the ranking of the website.
4. General data protection regulations. – GDPR
GDPR is the general data protection Regulation adopted in the European Union. It adjusts a very persistent problem – the owner of the data is created by the user interacting online. From now on, its users do, not corporations collect it. Therefore, existing users can request to see what personal data the company has about them and request editing or export. If a company fails to comply with the regulations, the company may face heavy penalties (€ 20 million or 4% of the company’s annual profit).
This regulation affects EU companies and customers. However, international companies should also comply with GDPR. Therefore, Google decided to introduce changes in its Analytics. Now all personal user data expires 26 months after being collected. These data include demographic and relationship data ( previously permanently stored ) and do not include sessions and goal completion on a collected site. However, each site owner can change the default duration of this data collection. In addition, it is now possible to delete each user’s data according to their needs.
5. Searching on Amazon
First, understand that Amazon is not a popular search engine. It has an algorithm similar to Google, but is used for internal search in Amazon pages. What makes it interesting then? Surprisingly, more and more people come directly to Amazon to shop instead of searching through other tools. According to a study, 56% of consumers visit Amazon first if they intend to shop . 51% checked with Amazon after finding something elsewhere.
These figures tell us that Amazon has become “Google” of e-commerce . It means if you sell something and you’re not on Amazon, you’re missing out on all that 56% of potential customers.