Today knowing SEO is completely necessary for anyone who wants to position a website. And due to the importance of the subject, its functionality and scope are becoming more robust.
Well we know that google is the most used search engine on the internet. And it offers two options of positioning SEO and SEM, respectively the organic and the payment.
On this topic you can do a whole treaty that mainly covers how to structure a web page well. Within this we find technical SEO.
The main factors of Technical SEO are:
Title and Meta-description Tags
Microformats (HTML and JSON-LD)
WPO (Servers, Cache, GZip, Image and Code Optimization, CDN)
Server responses (2xx, 3xx, 4xx, 5xx)
Redirects (Permanent (301) and temporary (302)
This is where we find the SEO On page and the Off page.
We have some final recommendations, very important. If you want to see point by point explained by our expert David Salazar , here is the video of his presentation: Technical SEO .
It all adds up.
Learn to program in PHP and JS (JQuery and Angular) As of August 16, 2017, 82.7% of websites in the world use PHP as a server language. https://w3techs.com/technologies/details/pl-php/all/all
Constant documentation in SEO (Official Google Blog, references in SEO, Twitter, etc.)
Learn to use a CMS correctly (WordPress, Joomla and Drupal)
Invests in SEO tools (Ahref, Keywordstools.io, Semrush, SEOQuake, SpyFu, etc)
Learn to interpret and use Web Analytics information (GA, GSC, GTM, GTrends, etc)
Create your own blog and experience (Do not use wordpress.com, Wix, Blogger, etc)
Learn to write for the web.
Attentive to SEO for voice searches.
For small local businesses: Local SEO and Microformatos
Why is technical SEO a foundation for indexing and finally for a successful search engine optimization?
A search engine learns over time, where which contents arise, how often they are renewed and when they are deleted. Nevertheless, the website indexing for the search engines can be significantly facilitated and the SEO drive forward significantly. Especially for websites with dynamic content, technical website optimization is important so that the search engines understand this website dynamics.
Think about how a search engine can control and prioritize your website? How can a search engine find out when and where the new content is published or deleted? Which website areas should a search engine monitor, index or simply neglect? How should she understand how the content priority is distributed across the entire webpage?
XML Sitemap – Create a sitemap so that search engines index key URLs and see when which URLs were last updated. Automate the sitemap creation so that the changes to your web page are automatically reported to the search engines via sitemap.
Robots.txt – Block individual sections of the web page so that they are not monitored and indexed by the search engine. A classic example is the blocking of the search area, because it generates a huge amount of dynamic URLs.
rel = “canonical” – Avoid the double content on your webpage. Make sure content is only accessible from one URL. If this is unavoidable, highlight the main URL from this content by using Canonization.
Noindex – Set the pages to “noindex” so they will not be included in the search engine index. It affects pages that cause double content or are unimportant for indexing.
rel = “nofollow” – Include in the URLs nofollow attribute, which do not need to be crawled. This ensures that a search engine does not look at this URL or spend any crawl resources to check it, if necessary downloads the content of the URL and thus does not use the crawl budget efficiently.
Hreflang tags – Make sure you have a clear language separation of the content. With hreflang tags you have the possibility to link the linguistic versions of an article, for example. Thus, the search engines can understand that they are the same article in different language versions.
Pagination – Use pagination tags for collections (such as category pages) when a bulleted list consists of multiple lists. Thus, a search engine can understand that it is the same list.
URL Parameters – Block all URL parameters in Google Webmaster Tools that produce the URLs with very similar content. Often these are sorting or tracking parameters. You can do this in Google Webmaster Tools. Make sure that you do not block any important parameters or use these settings wisely!
PageSpeed – Speed is not only an important direct ranking factor, it also affects indexing. The better the speed, the better the indexing. The crawlers can index more pages at the same time. Ensure a fast and stable functionality of your page.
www / non-www – A website should only be accessible under a domain address. Each subdomain is a web page from the perspective of a search engine. Therefore, it is advisable to focus all the power on a website. If you choose a www version, set up a permanent 301 redirect from non-www to www version. Ideally, you can accomplish this by configuring the .htaccess file.