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Search Engines – Facts that you should know about your SEO

Of course, everyone uses search engines today . But how do they actually work and how can they be used properly? In this article you will learn interesting facts about the use and operation of Google, Yahoo or Bing.

Search Engines – Facts about Use

A study by W3B has shown that around 98% of all Internet users use search engines. This is not just because many browsers have preset a search engine as the start page. The search engine is used in several places during the purchasing process: research, price comparison and, of course, the actual purchase. A study by market researchers Fittkau & Maaß has shown that nearly a third of potential buyers think that vendors that are highly ranked in the search results are market leaders and trustworthy. That’s why it’s especially important to get as high up in the search results as possible.

Market Share in Search Engines – An Overview

In the global comparison of search engines, Google is clearly the market leader. Over 90% of all search queries go through this search engine. But there are regional differences. Google’s market share in Germany is over 93% . In China, Russia and South Korea, Google can not assert, there lead local search engines . These are the only countries where it is. In the global market, there are only two other competing search engines besides Google: Yahoo! and Bing.

In addition, there are alternative search engines. For example DuckDuckGo . This is a search engine that wants to stand out from the competition by collecting no personal information about the user. MetaGer is a meta search engine . Search results are anonymously fed into other search engines in order to obtain a wide-ranging result.

How search engines work

In 1993, the first search engine called Jumpstation was developed. She was only able to capture titles and headings from websites in her index because of weak hardware. One year later, Webcrawler wasreleased. This search engine could already go through the entire text of a page in their search. This principle is called full-text indexing and today’s search engines are still working with it.

With more than 50 billion websites, search engines need an efficient way to deliver results quickly and reliably. In principle, the website texts stored on the servers are first downloaded in order to then create a searchable index.

Today’s search engines are composed of the following parts. With so-called Web crawlers they scour the Internet for new or changes on already well-known Websites. The website texts are downloaded to a store server for further analysis. At this point, for example, the website is searched for hyperlinks. These are then collected and evaluated by a scheduler . If a link is broken, it will be sorted out – it works, it is read by a web crawler and the game starts from scratch.

After reading in the websites, the relevant search terms or keywords are recorded in an index . A search engine like Google is based on more than 200 different criteria in order to assign key terms to the website texts. With this created index, the search engine will continue to work. When a user enters a search term, it does not go through the entire web site, but only the tags that are included in the index. This saves a lot of time. The more relevant a text, the higher it will be displayed in the search result lists.

Conclusion

Finally, one can say that it is logically enormously helpful if one is found on Google. Search engines are almost indispensable in our lives. Optimizing your website for them is critical to your online success. And not only if you distribute your articles or services on the net. A good ranking conveys professionalism and gives confidence to the buyer. In the coming weeks I will publish various articles on SEO. These can help you to improve your ranking.