What Are The Best Tools For Long Tail Keywords?

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TOOLS TO FIND LONG TAIL KEYWORDS

The long tail keywords are the natural evolution of SEO . Little by little they have been conquering the online world, although there are still those who do not use them, or they do not do it correctly. The long tail SEO … Go! How bad that has sounded … It’s your fault, you’re bad guys! : I start again: The optimization for search engines with long tail keywords (better) was born as a response to the constant semantic advances of the Google algorithm. Until a while ago, SEO techniques were much more aggressive, and as far as contents were concerned, they consisted of petar web pages with keywords so that search engines would not doubt about the words for which they wanted to rank in Google and others. seekers.The abuses of yesterday marked the restrictions of tomorrow (that is, those of today). And is that many went ahead, and Google ended up considering these practices as spam. Keyword stuffing , to be more specific. In addition, in its perseverance, Google has been refining the search algorithm and adjusting it to the ways that users have to consult information. Increasingly, Internet users used phrases, long expressions, to refine the search results to the maximum . For that reason, knowing some tools to correctly use long tail keywords is so important. Do we go deeper? The keywords can be more or less long, generic or more specific. Let’s see some examples:

  • Led tv
  • led tv offer
  • 50 inch led sony bravia TV on offer

In the first point, we have a generic term. In the second, we observe a more specific phrase. And in the third case, we have a keyword long tail in every rule. Long tail keywords are phrases that match very specific searches. Maybe you’re thinking that the more concrete a keyword is, the fewer Internet users will perform searches that match them. It is true. But, even so, you are interested in using them.

ADVANTAGES OF USING KEYWORD LONG TAIL IN YOUR SEO STRATEGY

Being positioned by generic keywords can bring you many benefits. The problem is that the more general the keyword, the harder it is to get a good search engine ranking. Using longer phrases and expressions will allow you to:

  • Save you useless efforts trying to position yourself by generic keywords in a niche full of competition.
  • Get quality traffic , that is, users really interested in what you offer. In that in particular, and nothing else.
  • Keep the opportunity to position yourself also by the specific keywords. Why? Very easy. Note that, in the previous example, 50-inch sony bravia led TV on offer includes LED TV and LED TV offer .

HOW TO USE LONG TAIL KEYWORDS

Too easy. In the title, and the title, description and h1 … h6 tags, they will have more weight in front of the search engines. But they can also be entered into the content. In addition, when dealing with long sentences, you can introduce several camouflaging them, with a very natural result. Ojo !, if you propose to be a spamer, you will get it! Try to enter synonyms of the generic keywords that you include in the long tail. Introducing long tail keywords is essential for all types of web pages, and offers many possibilities for online stores and blogs. In e-commerce businesses, each title of each product can be a long tail in itself; Something similar happens with the titles of posts in blogs, given that a good way to attract users can be introducing these types of keywords in style titles how to.

TOOLS AND TRICKS TO FIND LONG TAIL KEYWORDS

There are many ways to locate them. I’m going to show you some of them, from the most pedestrian to the most sophisticated. “Autocomplete”, from Google: is the function that adds text as we type words in the search tab. These suggestions do not appear randomly, but are based on searches that other users have made.

As you can see in the screenshot, Google anticipates our movements, showing us words that could help us in our search. In this case, the terms are related to the location of the service we are looking for. “Related Searches”, also from Google: for certain queries, similar searches appear at the end of the results page.

The most interesting thing is that, by clicking on each of the related searches, you can access another results page where, in the end, new related searches will also appear, with increasingly long results. “Adwords Keyword Planner”: it is the most used tool. Although it is not the best to find long tail. As you know, it is an application that Google makes available to everyone, and free of charge, to develop advertising campaigns of P ay Per Click . But unless we are creating campaigns for our clients, we use SEO by the nose, without creating ads Only forknow the volume of searches of the terms and obtain alternatives that will allow us to achieve a good organic SEO positioning . As I say, it is not the best tool, and it is advisable to contrast your results with at least one other program. To use it you only have to register in Google Adwords. Once you have done it, a page like the following will appear.

As you can see, in the “Tools” tab, you must select the “Keyword Planner” option. You will go to another page, where you can choose several functions. To begin, select the tab “Search new ideas for keywords and ad groups” from the menu on the left. You can customize the information filters to refine more in searches.

In the image you can see the suggestions that the tool throws, with the average of monthly searches . It also makes an assessment about the competition (high, medium or low) for each term, but do not pay too much attention, because it only refers to Adwords advertisers. The Keyword Planner is a basic tool , and you will also use it to obtain the traffic volume of the long tail you find with the other forms we have described. Soovle: it is a tool that is accessed simply by visiting the page. No downloads or records. Soovle throws relevant keywords, both generic and long tail, in Google, Bing, Yahoo, YouTube, Amazon, etc., from a search. Very simple to use!

Look at the results when entering “second hand cars”. Now, as you’ve learned, you should go to the Google Keyword Planner to analyze the traffic in each case. Ubersuggest: similar to Soovle in ease of use. It is also free and online. You can see in the following screenshot the way he works.

Long Tail Keyword-Tool: another simple free tool . You can get long tail keywords from generic words. Again you have to check the volume of searches to stay with the ones that interest you and discard the rest. We could continue listing tools and tricks to discover long tails, but with what I have already told you, you can create an extensive list of terms that will bring you a lot of traffic, and good!