To optimize your local SEO positioning well, there are some important elements that you have to concentrate on.
NAP are the English acronyms that correspond to: name, address and phone ( name, address and telephone number).
In order for Google to consider your local business you must have:
If the contact information (NAP) appears on different pages within your website it is VERY IMPORTANT that they are always exactly the same.
You must also use the same NAP, when you register any local directory . In fact, it is important to verify that your business appears with the same name, address and telephone number in the main local directories.
You must add the city or province in several places:
Google My Business , is the new platform to manage our local business from a single tool, fully integrating Google Places and the company page of Google Plus (Local).
You can access the new tool either from Google Places or from your company profile in Google Plus. The integration is total and we no longer differentiate one tool from another.
If you were already registered in either of the two, when you log in, the new Google MY Business platform will appear.
Click here: Create an account on Google My Business , fill in the requested information and upload an image (size 1000 x1000 pixels) attractive cover page and another one for the profile (250 x 250 pixels). It is VERY IMPORTANT to also fill in the category section . Includes a minimum of three.
If you have a business you can insert or modify the information, add photos and even share your Google page, all from Google My Business with the convenience of doing it from one place. You can also see all the reviews that your company has on the Google network, and respond to user reviews.
You can also create simple ads for easy integration through Adwords Express, automating these through the Google-focused advertising platform at the local level
Finally, if your business has several locations , you should sign up for each of them, that is, create an account in Google My Business by location.
Reviews are a fundamental part of Local SEO. If we want to be among the first positions of the “map of thumbtacks”, one of the factors that takes into account the algorithm of Google are the reviews with a good rating (4 or 5 stars).
It is also important to have many good reviews to increase the conversion rate of views in clients since now that Google shows reviews that appear within the list of “thumbtacks” in a single drop-down menu, users will read your reviews before seeing Any other information about your business.
Google allows you to offer incentives or discounts to your customers in exchange for writing a review on your business Google+ page.
A good idea is to add logos or buttons on your website with a direct link to the company Google+ review page along with simple instructions to leave a review. You can also request reviews by mail or newsletter including the link. The important thing is that you make it easy. Focus on getting 10 reviews. If users end up leaving a review it is important that you answer. If the comment is negative, with more reason, your goal is to change your opinion and leave it in writing again in another review.
Do not make the mistake of trying to buy reviews through pages that offer these services on the Internet, because Google can penalize you. A suitable rhythm for a small company would be to get a review per month.
Include a Google Map embedded in your website, but make sure you do it correctly. Not only do you embed a map that indicates your address, you have to embed a map in which your “thumbtack ” appears, that is, that includes your Google+ company page (Local).
Google expects local businesses to have NAP information on certain websites ( Google Spain , eInforma, Axexor, Yelp Spain, QDQ, Yelp, etc.), so if you are not registered in these directories or information about your data (NAP) is incorrect, this can negatively affect how your business is positioned. Very important to always appear exactly with the same NAP. Here is the list of the 10 largest local directories in Spain .
The valuation of a product or service can appear as an “enriched fragment” as shown in the following images when doing a search:
Do not confuse it with the valuation that by default appears in local searches. It’s about organic searches (“no thumbtack”).
To appear, you must go to Google WebMaster Tools and register this functionality . We leave you link to two articles that tell you how to do it: