As a small craftsman or entrepreneur, you know the problem: while customers are looking for exactly the services your company offers, you just can not find it. The number of competitors on site is large and of course every competitor has its own homepage. Unfortunately, SEO, so search engine optimization, especially for small companies is still a book with seven seals. Many entrepreneurs, especially craftsmen, do not know where to start and do not yet use the full potential of Google and Co.
Local search engine optimization for small businesses is not magic. You do not need to have studied marketing to significantly increase the visibility of your business online. A first step is to create a local page for your business. Your customers will find you easier and you will be able to generate more orders easily. Let Google know where your company is located and what you offer. Not only will you appear more frequently in the search results, but it will also be more relevant to your target customers.
Our 6 tips will help you with the start:
1. Create a Places page for your business:
Most of your prospects are looking for your service online and will be aware of you. The first step is to create a page for your business for your customers’ most popular search engines – Google and Bing. Simply enter your company information such as location, phone number, opening hours and industry and you’re ready to go. Step by step create your page for Bing here and for Google here
2. Optimize and categorize your corporate page
A picture is worth a thousand words. Of course, this rule also applies online. Inspire your customers and interest them by adding high-quality photos to your local page. Especially for artisans, representative photos of finished projects are a great way to get your customers in the right hands.
Classifying your business into the right category is the most important step in making you visible to local searchers and customers. In the next step you edit your business hours and contact details in detail. When are you best on site or by phone to reach?
Last but not least, describe all the services you offer. Properly explaining and classifying your business and products will help you filter out the customers that are really interesting to you.
Many search engines offer you to classify your company in 2 to 5 categories. Important: Companies without a category, or worse, in the wrong category, will not even show users.
3. Exact company entry
Incorrect telephone numbers or outdated contact details of your company will cause frustration for your prospective customers in advance. Avoid this by making sure that all information about your company is filled in and that all your entries have consistent name, address, and phone number information.
It may happen that your company is already listed on Google and Co., because each user can create an entry for a company – but do not panic – you can claim and edit this entry for yourself at any time, provided, of course, that you as an owner.
You can claim a corporate presence by first determining if there is an entry for your company in the same location. Here are a few tips:
- Use tools like Yext to see where your business is listed.
- Use Google MapMaker and search for your company name to see if there are duplicate entries.
- Search for different spellings of your company. If you find an existing entry for your company, this possibly wrong indication will be displayed on the whole web.
That you are actually the owner of your company, you confirm by mail, phone or letter. For a fee, sites like Yext offer you to edit all your posts at once.
4. Search engine optimization with online ratings
When customers search for a service or a craftsman in their area with the help of Google and Co., the first impression you leave counts. Trust in your prospects and leave a positive first impression you most sustainable with reviews of satisfied customers. Online reviews are a quick and easy way for users to choose a provider. On the search results page, the whole thing might look something like this:
Fortunately, there are many different ways to increase the number of reviews. In no case should you falsify your own reviews, or offer your customers a consideration for a good rating. Reviews about your company and service should be as natural and honest as possible.
The easiest way to get reviews is to ask your customers for an order to rate you, or place a button on your website that asks customers to give you a rating.
5. Good photos
Back to optimizing your company listing. If customers are looking for a service on site, you want to see a picture. Most companies use a Google+ account that allows you to upload photos. Post at least 10 pictures of your company or finished projects on these company pages. Of course you can also place your company logo here. More interesting for your potential customers, however, are current photos of your business premises (outside and inside).
6. Optimize your website
In order for customers in your immediate area to find you, it’s important to provide your visitors with an optimized homepage in addition to your new company listings on Google and Bing. Customers who at first glance will find a phone number or address for inquiries will surely contact you. Avoid confusing pages and unnecessary clicks. The faster and easier the customer can contact you, the sooner he will decide for you.