We say natural positioning when what we are looking for are tricks to position. The natural positioning is to improve based on taking care of the content.
Let’s look for natural positioning in Google. What are we with?
With people looking for natural SEO positioning, but who are also looking to do it through tricks and not naturally. As my grandmother would say, we want “egg, bird and nest” and that can not be.
The SEO is to generate quality content that arouses interest, with a web that solves a problem or need , oriented to the way in which the user searches for that specific and indexable information by the search engines. That is SEO.
If you are looking for shortcuts to go first in Google, I give you a clue: there are not any. Or rather, there are few, they are not as effective, they are ephemeral, they represent an important risk for your website and generally they take more work than doing it generating value. And if you want to generate value, the content will be your main ally in this mission.
If you are still determined to find quick methods that may work or not, you are already slow to search Google “SEO black hat”, “link exchange”, “blog networks” or “articles and press releases free” because this post is not it goes from that. This post is about techniques that will work this week and next, that will make you grow in a sustained manner and that will never ever make you receive a penalty.
1. Know your users
The first thing is to know who you are targeting . Each audience consumes the information in a different way. For example, this post could be called “Content Marketing Tactics for SEO”, but it would be aimed at a smaller and more specialized audience and the advice would be different.
To know what people are looking for, you can help them with the Google search tools, Google Keyword Tool and Google Trends .
Not everything is given to you by a tool. If you have a website about cats, it will suggest similar searches: cat videos, cat websites, photos of cats or you can even go to synonyms like felines, for example. But perhaps you have not detected important niches such as “videos to cheer you up” or “videos for when you’re sad”. Your content resolves needs , looks for what they are, in what ways they can be expressed, and creates specific content.
In short: discover what needs you satisfy, how you search, what competition you have and become the brand you would like to see .
You can help by creating people to make it easier to customize the content depending on the different types of users you may have.
2. Have a plan
The content must be planned . You must have a clear and numerical objective – never exclusively SEO – a specific audience and a lot of ideas and desire to try.
If you do not plan your content with an editorial calendar , varying formats, specifying to what type of user each content is directed and focusing on what to do in your visit (give an e-mail, read more posts, follow you on Twitter etc.) ) It will be difficult to know if you are doing it right or wrong and will depend only on your intuition to move forward.
3. Use your blog
Your blog is not only a great tool to create content that attracts Google achieving posts with a great natural positioning, but it allows you to:
- Generate links : If you generate easy-to-share content, users will share it, including links, which will benefit the domain as a whole. Not everything is that the post is good, it also helps that your blog is a reliable and reputable source .
- Create relationships : It is as simple as linking to third-party sites. Millions of people are generating very valuable content on different topics, and certainly some of them have created a resource that complements your post perfectly: link it . Then, if you want, mention it on Twitter, let them know that you talk about them and you sound them.
- Reinforce your brand : Take care of the aesthetic aspect of your blog , that reinforces the identity of your company or your own, uses the sides, the header and the footer to meet your Branding objectives and takes care of aspects such as the color palette, the images , that all the elements are translated …
4. Friends even in hell
Make no mistake, getting quality links is a matter of relationships . Not only to have a large group of friends and acquaintances in the online media -that also- but to know how to generate an impact on the person we are going to follow us, link us, make friends with us.
As always, let yourself be seen at events, canes, breakfasts and any other excuse in which you meet bloggers or people from your niche. It will allow you to face people, build relationships, and this will take you to everything else.
5. Deepen Social Networks
The natural positioning depends in large part on the repercussion that you obtain in social networks, mainly because it allows to establish relationships , it is a factor of positioning in itself, confirms the profile of links and gives you visibility and branding. You will not get links if nobody knows about you and if your content does not have a brand to which it is safe to link.
And do not stay on Twitter and Facebook : Networks like Slideshare or Instagram can be very useful, it depends on which sectors and brands, and tools such as Menéame, Scoop.it or Bitácoras can be a way to earn a remnant of traffic and links. Even blogs and niche forums can be great tools, even if they require more research. They will get you visibility in your specific target and they will be fundamental to capture your first followers. Do not forget them.
6. Create joint initiatives
What do you do? Try to combine it with what others do. The alloys are stronger .
It may be working on a static page on all the influencers of a sector in blog Spain, or a niche adjacent to yours with a similar theme. For example, if you talk about Social Media, why not collaborate with 5 friends to create a Tumblr with the shit of different brands in Social Media, or a WordPress with paid tweets more obvious?
It will give you visibility in the margin of your blog , page and social profiles and will allow you to leave the routine to experiment with new things.
7. Reserve the best content for others
If you are going to do content, reward those who have the most visibility.
If you are looking for blogs and media in which to participate sporadically – guest blogging – try that they have a greater reach than your platform,or that you reach a niche that you could not reach in any other way. Then, reserve the best content for them. If in your blog you can reach 1,000 people and in another 10,000, strive in the content that will give you more visibility.
8. Respect branding as an SEO tool
Branding is fundamental in SEO . If nobody knows you, nobody will search for your brand, remember that SEO traffic by terms with your brand name is also natural positioning. Having a powerful brand will not only make people look for you more, it will make you a reliable source and increase the click rate of your results and the possibilities of sharing and linking, that is, SEO benefit everywhere .
9. Video, video and video
The visual content is the most consumed on the Internet and video is king. It does not matter if you use Instagram video or upload videos of your products to Youtube , you have to continuously test formats that increase your visibility.
Mainly, because the videos position very well by themselves in very competitive searches and because they reinforce a textual content as a post and generate much more branding, authority and confidence.
10. Change format
There is not a single winning format . Each type of target usually has one or two favorite formats, but even so a person can consume content in many ways. For example, on weekends you share Youtube videos with your friends, on the way to work you read an e-book, you usually consume interesting articles for your profession, when you get home you watch Facebook -eminently visual- and Twitter -eminently textual- and before going to bed you laugh a while with Instagram, Pinterest and Vine. And if you use so many formats, your audience too.
Work on different content formats and try out which ones work with your audience: publish a vignette from time to time? The videos? Shocking images? Or texts like posts, Whitepapers, e-books and studies?
Varying the format will allow you to reach new audiences, retain those who already read you and consolidate your content strategy by discovering what works and what does not and your natural positioning will grow enormously as soon as you do so.
11. Let users help you
Users are the best way to generate content without you having to do it directly: you have to manage that content and it requires time and dedication, but it gives impressive results.
- Comments : Comments on blogs and, above all, on products, carry an unpayable SEO value when adding related semantic content.
- Blog : If you have very loyal users wanting to talk about a topic, why not allow them to create their own blogs? You will be generating content indexable by the search engines and capturing long tail traffic while loyalty.
- Forum : For pages with a large community a forum can be a winning strategy. Pages like Enfemenino position superbly in a large number of topics thanks to a large active community that is continuously raising questions, offering solutions and generating discussion topics.
- Questions and answers : If you do not want to manage a forum but want to allow community activity, you can accept the sending of questions and answer them, provided you are a source with authority on a topic. After all, a significant percentage of searches on Google consist of questions.
- Ambassadors : If you have users who are really in love with you, participate in everything you do and are absolutely faithful, look for ways to reward them and allow them to fulfill their work of loyalty. From sending them content before launching them officially to be viralized to giving them products or mentioning them in RRSS.
12. Create your own images
If you can, use your own images and a Creative Commons license to be published with accreditation. Seriously, it is impossible to find good images on some subjects and to come out first in Google Images for the concept of a post may mean that there are several bloggers linking you for the credits of the image, which is the best they have found to illustrate your text.
13. Think of the domain
Oblígate yourself to think in a holistic way: the natural positioning no longer goes of the content that there is in a page, but of the dominion in its totality . If you create a post of unicorns in a blog dedicated to Death Methal, it will be much more difficult to position it well than that post in a child-themed blog, no matter how good the content and very good metrics at the page level.
This does not mean you should talk about a single topic, but it helps you to be aware of your strengths and weaknesses .
14. Work your personal brand
Even if you invest in the brand of your blog, your own brand is also important. Invest in yourself, because maybe tomorrow your blog or your work changes or you’re even in another industry and you’re interested in other topics, so you should have that reputation benefit you.
Giving visibility to your publications, converting readers to Twitter followers, or using your reputation to increase your network of contacts are some of the best ways to become a brand for yourself and make any future initiative more relevant.
15. Find a good balance between quality and quantity
Everyone will tell you that quality over quantity, but there are many times when the high quality content that you can generate will not have enough impact, and therefore it is not worth spending too much time.
If you still do not have contacts, SEO traffic or links it is convenient that you focus on fast and easy to do content. Never mediocre, but do not pretend to do the Sistine Chapel in every post, because nobody is going to read you. If you focus on long tail keywords, generate relationships, ask for a couple of links here and there, and interspersed some exceptional posts in guest blogging, in a few months you will be able to have a greater capacity and you will tend towards higher quality posts even if it means downloading the amount.
Finding balance is what sets a good blogger apart from others.
Extra: do not think too much
Seriously, if someone has made you think that SEO is something complex and inaccessible, do not pay attention to it. A website without any type of SEO optimization can also achieve an excellent natural positioning as long as it has a good strategy , offers a unique and relevant content and takes into account the importance of relationships and randing .