Before the customers even order goods, they must first find the online store. That’s why search engine optimization is a must, especially for smaller shops. But what are the customers looking for? Article descriptions should include the terms that customers have in mind when using Google. And these keywords do not have to match the manufacturer’s information or the merchant’s ideas. Are more people looking for “brochure covers” or “covers”? Or maybe a completely different word? Free tools help to search for suitable keywords.

Google Suggest

Google itself already provides answers to the question of which combinations of terms are most frequently searched for. Everyone knows the completion function when searching with Google. The entries are supplemented by additional terms that are most frequently searched by other users.

Google Trends

With Trends , Google provides a query that tracks user interest in terms over time. Interesting here is, for example, the search for brand or product names. This makes it easy to estimate when actions for specific products or categories are worthwhile.

Google Keyword Planner

Google for the 3rd! The Keyword Planner is part of Adwords. Merchants who want to use the tool need to set up an account there. Even if he does not intend to show ads. Very handy is the function to get ideas for ads. For this the dealer enters a search term or a URL. Google then returns term combinations that can fit thematically.


To get an overview of relevant search terms on different platforms, Soovle is well suited. Among other things, Wikipedia, YouTube and Amazon are surveyed. Too bad that the hits can not be exported to then use the list in other detail editing services. It also lacks an indication of the respective search volume, which complicates the assessment of the relevance of each hit.


This service tempts Google Suggest features properly. You enter a phrase, and Ubersuggest then determines any additions Google suggests . That’s handy for coming up with ideas for content marketing. Although Suggest indicates that a significant number of users searched for the proposal. But the question remains, how many are.


The suggestions of Semager are based on synonyms, the query of thesauri and association tools . In essence, it is a semantic query, which is useful when it comes to the determination of even off-page terms.


About taste can be well argued best. And there are certainly smarter interfaces than Keywordtool . Ideas are proposed based on Youtube, Google or Bing. Search volume information is reserved for paid access only. But with a click on the column header, the material can be copied to the clipboard for further processing with “Copy all”.