What are the aspects in SEO?

How important is page speed optimization?
How do I find easy to rank keywords?

10 basic SEO aspects that you should keep in mind before creating your Web page

We will be listing the different SEO aspects in order of importance, do you think? We start:

1 – The chosen domain

We all know that the domain is important for search engine positioning, and we will have to analyze what will be the final depending on:

  • If we can include a powerful Keyword in it with a high volume of searches.
  • Yes we have a brand with a historical and DA (Domain Authority) If our domain has a DA of 20, for example, better start with authority, do not you think?
    • About this I did a complete analysis not long ago, and if you want to know how to choose the best domain based on SEO , it will surely help you.
  • Make sure you are not penalized. It is difficult to detect this at 100%, but there are a series of checks we can do, especially with domains purchased from third parties:
    • Search in Google with the syntax ” site: domaincomprado “: If you do not see anything indexed, it’s a bad sign
    • Search Archive : We can look at how that page was previously, and with that we get an idea of ​​whether it could be a Web SPAM.
    • Check the external links of the domain: For example with Ahrefs or Majestic , check if you have not normal uploads of links and in the ” Anchor Text “, if you see things like “viagra” it will be bad signal.
    • Webmaster Tools : If you still decide to buy it, before publishing your page, publish a smaller content and let Google index it, after a while you can see yourself the profile of links that Google has of the domain, if there are manual penalties, etc. I leave this  complete guide to Google Webmaster Tools so you can learn to do this and many more things with this great and essential tool.
  • In case of not having previous domain, choose the appropriate extension, I always recommend the .com or .es standard, if you have any of these, better than better.

2 – Categories of the database

If your website is going to present results from a database, such as an E-commerce in which all the products are stored, or an office search engine, this part is vital. And what do I mean by this?

The databases have categorized the fields they keep to maintain a logical order, if your way of cataloging your products for example, is not standard, and does not match the way in which these products are searched on Google, you have a problem .

For us to understand, in an easy example, imagine that we are an online store that sells clothes and we have a category of “Accessories” in which we store, bracelets, pendants, rings and sunglasses.

Our website could list these accessories, but Google would not find us easily if someone searches for “online sunglasses store” ,  “buy sunglasses online” and so for each type of accessory we have, we would compete for “buying accessories” online “ , which as you can imagine, has much less searches.

This is something that will also affect the following 3 variables that we will see.

3 – Adapt URLs and compete with keywords

The URL is another factor that Google takes into account when positioning a website.

  • The shorter the better
  • If it contains a Keyword sums to position
  • If it is “friendly” and descriptive it will also rank better than if we have a churro of the type: tiendaropa.com/accesorios.php?ID_categoria=39948&search=1
    • Better: tiendaropa.com/accesorios/gafas-de-sol/

We referred to this last one that will be affected by your database structure , you could never mount a URL of this type if you do not have it well categorized.

4 – The Title, the descriptions and the CTR

The goal TAG Title is one of the most important factors of SEO ON PAGE , and with the descriptions that appear in the search results, they will be the main claim for you to be chosen instead of your competitor.

Look for originality, calls to action and if you can take advantage of some of the rich structured data (Rich Snippets) to highlight more, better.

Do not you know what Rich Snipets are ? Portions of enriched HTML for search engines, for example the star rating of an article.

With all this, we add and improve the CTR of clicks on Google for our page, and that will cause that little by little we are going up, since the CTR is another one of the factors that affect.

How could we optimize the TITLE and the DESCRIPTION if our database does not have those keywords? 2 of the things that are conditioned by the correct categorization of the data.

5 – Content of the page and Headings

The Headings are the Headlines of a page , but for a search engine to understand them, they must be between the HTML, H1, H2, H3 tags and so on, with 1 being the most important.

If we take our clothing store as an example again, I would have a page with a Headings structure similar to this one.

Where we include in the H1 the important Keyword , and in addition, different variations in H2 and H3, and in the rest of the content.

This would be the third variable that is affected by a correct categorization of our data.

6 – Structure of internal links

If we know that the link is one of the SEO factors that most affect the positioning, we will have to take into account a correct internal Link Building strategy .

The more links you send to an internal page, the more importance you will charge within your site for Google, and the more we vary the Anchor Text of the links, the better, because greater wealth of Keywords will be creating.

For this, always keep in mind that the Main Page is the one that will have the greatest SEO benefit as a rule, and therefore, those that link from it, more weight will gain.

Things you can do:

  • Include internal links in side menus, with this you will generate a large number of internal links.
  • Link from article texts or pages in addition to buttons.

7 – Adapted design or mobile version

Today thinking about creating a website and not taking into account the mobile is another big mistake, and very common yet. Although not believe and despite the warning from Google that since April 21 the Webs not adapted would suffer losses in the search results, there are still people who think that the Internet is accessed from computers.

The consumption of web pages from Smartphone is already higher than that of desktop computers . INE Source

If you are going to create a web, think first of mobile, you have the option of creating a specific web for these devices, or a single one that works for everyone created with Responsive Web Design .

  • What services can you provide to this type of user and how?
  • What content can you see?
  • How do I propose the user experience ?

In this type of client, the mobile, the “YA” is written in capital letters, because what you are looking for needs it … Now!

8 – Geolocation from devices

I wanted to leave this section separate from the services for mobile users because it becomes increasingly important.

We talk about Geolocation when we can offer a different user experience depending on where our client is geographically , and also the location of our physical stores, in case we have them.

We have to take this into account because how we represent the page in which is our physical business or stores on our website, will affect where we appear also in the results of a search engine.

Google’s commitment to Geolocation has always been one of its spearheads.

Connecting where we are with Google Maps or Google My Business and integrating it into our website, including our database, can contribute a lot.

  • Exit in local searches.
  • Highlight in them.
  • Offer useful information, ratings from other clients.
  • Etc.

9 – Permanence on the Site

If when you consult a web page on the Internet, you find what you were looking for, usually you stay longer in it, right?

And if that site also offers you some interesting content related to what you were looking for, a video, a podcast or any other functionality, better than better.

Then you will go from one page to another and navigate the site. What you do, Google measures it.

There are many theories of how it does it, that if through Google Analytics , the percentage of bounce, … but the important thing is that it is proven that the permanence in the site and a page in which the user interacts is one of the factors more determinants for a web to upload positions in Google .

10 – Optimization of the source code, CSS and Javascript

If your website is well optimized and compressed source codes, browsers will be able to interpret them faster and weigh less on the server and in the cache.

A web that loads fast improves the user experience, reduces the bounce rate and is of course better seen in the eyes of a search engine .

This Google takes it very seriously, that’s why it has created a free service of suggestions for developers in terms of improving the loading speed of the pages:

  • PageSpeed ​​Insights

If all this you have in mind before you start writing the first line of code, you will create a page with a “source” cleaner, accessible and friendly for search engines.

If you use WordPress , keep these tips in mind and review them:

  • Check that you have a fast hosting, if possible with SSDs on the server
  • Remove plugins that you do not use
  • Optimize images for web and do not upload directly downloaded from a camera. It is not the same to load an image that weighs 3MB than one that weighs 128kb.