What Are The 5 Areas To Optimize SEO?

What SEO Strategies Should I Start With?
What is a long tail keyword?

What is seo optimization?

Even without doing anything on SEO and SEO for Google almost all pages of your website, even if you can do much better , will be indexed by search engines and present in the results. It is the incessant work of robots to browse the pages of your website, to understand their meaning, to index them according to themes and to classify them in relation to a competition. SEO stands for Search Engine Optimization or, once translated into French, search engine optimization.

Why optimize and what to optimize then? Since we’re not at a time when we just populate the page of repeated keywords or even fill in some SEO-oriented tags to stand out from the competition, all the work is to write richer content. , original, complete and well structured around the subject you are dealing with.

Think about your pages for your marketing target and they will be more digestible and understandable by search engines. AI robots are made so much progress in recent years that the place of semantics is more and more important. In fact the natural referencing is more and more … natural. There is of course a whole collection of techniques to follow to limit blocking factors to SEO but the main point is to write your pages as answers to questions (key phrases or keywords) of users!

We see the essence of SEO is a marketing thinking that reverses the natural proposition that tends to speak well of an offer, a service or a product by putting forward rather answers to questions. You have to succeed in breaking down the main query (the target keyword) into as many sub questions as your prospect asks. All these sub questions must find answers in the pages of your site.

Then begins the more technical work …

Seo in-page optimization

The first phase consists of writing content that follows formal or syntactical rules, most of which form the W3C good writing guide. Each page separately must follow the main well-known rules that will make your content content optimized for SEO, once the keywords are chosen:

Title tag

  • Presence of a TITLE tag in the page
  • Presence of the main keyword in the TITLE tag
  • Length of the TITLE tag

Rewrite URL Does your url have a well-rewritten and readable URL?
H1 tags

  • Presence of an H1 tag in the page
  • Presence of the main keyword in the H1 tag

H2 beacon

  • Presence of at least two H2 tags in the page
  • Presence of all secondary keywords in the H2

H3 tagThe metadata DESCRIPTION

  • The page has a metadata description
  • Length of the metadata description

Images

  • Image size
  • The majority of the images have an alternative text ‘Alt’ filled

Seo off-site optimization

For a long time the referencing techniques were essentially an optimization of the contents and external links (back links) to the site. The optimization of the links back to the pages of your site, if they are still a very important element of your e-reputation, is however supplemented by the optimization of the mesh internal to the site.

However, it remains important to have links of quality, ie from authoritative sites on your themes and to the good pages of your site. Directories and other partner sites have been replaced by reference sites such as news blogs or social networks.

Seo in-site optimization

Multiplying quality backlinks can quickly become limited and very energy consuming. Without neglecting this optimization, the importance of internal links to your site should be taken into account in recent years. Indeed the same mechanisms that governed the famous “page rank” so coveted are at work internally to your site. So we can substantially increase the equivalent of a page rank (the weight of a page for a search engine) by refraining from working the quality and quantity of links between your pages. The big difference with back links is that here you have total control over these links. With a significant effort of writing many pages organized in cocoons or semantic silos for the sole purpose of “push”

If you want your website to be well positioned in search engines you must have at least these 5 perfectly optimized elements:

Headings and contents:

Once you have defined your keywords, try to adjust them NATUALLY to the content and headings of the articles you post.

Alternative text of the images:

This is a key factor for the accessibility of your page and to be found through Google Images (to give an example).

Optimize the titles of the pages:

These are the ones shown in the browsers tabs and search results. Like the first point, try that the name of the page has to do with some keyword.

Friendly URLs:

Here it is also very important to include keywords related to the content that you will be publishing on that particular page.

Meta descriptions:

These are the texts that are displayed in the Google snnipet. That is, it is the fragment of text that the search engine takes and shows it in the results. Like the previous points, try to contain keywords and be related to the title and content.

Meta descriptions:

These are the texts that are displayed in the Google snnipet. That is, it is the fragment of text that the search engine takes and shows it in the results. Like the previous points, try to contain keywords and be related to the title and content.

Constantly reviewing these 5 points and having a little patience, I assure you that the SEO strategy of your website will have satisfactory results.  

Why is the loading speed of pages important?

The optimization of the loading of the pages of your site participates in the on-site optimization of your site but also on-page optimization. The first disadvantage of a web page that loads slowly is to lose almost immediately the user who will not wait a few seconds the display of your page. It is also one of the recognized criteria for ranking by search engines, including Google.

Optimizing the loading time of the pages of your site is therefore essential to facilitate a good SEO.

How to measure the loading speed of the pages?

You will notice the power of analysis tools such as YSlow, GSpeed ​​or GTMetrix, which measures the loading time of your page and gives a precise list of the actions to be performed to optimize the display. It is more than indicated when following step by step these recommendations of these tools starting with the most important ones (from top to bottom).

Techniques to optimize loading speed

  • Minimalist architecture (Joomla CMS / SEBLOD / WARP template framework) with almost no extension. A  lightweight architecture  is the basis for any optimization.
  • Enable caching of joomla (put forward cache) if there is no server cache, otherwise disable the Joomla cache and rest on an APC or MEMCACHED
  • Enable Gzip compressions from Joomla!
  • Enable maximum WARP template compression (Minify + Data URLs + Gzip)
  • Add optimization rules to the .htaccess root file (EXPIRES, ETag, Deflat, Gzip)
  • Reduce the size of the images (Photoshop) with the right choice according to the case in GIF (diagrams, logotypes, symbols), JPEG (photos), PNG8 (binary transparency), PNG24 (transparency in degraded)
  • Do not use GIF for the images we are going to make thumbnails because SEBLOD does not compress them (use JPG and PNG instead)
  • Always specify in the IMAGE font the size of the thumbnails and do not leave on automatic so that the width and height tags are always present
  • Specify in the general options of SEBLOD a minimum visually acceptable quality for the generation of thumbnails PNG and JPG
  • Use third-party joomla extensions for optimization like JCH Optimize Pro
    • think about putting the SEBLOD system plugin back first after installing JCH Optimize Pro
    • general setting to ‘optimum’
    • HTML Minification level = advanced
    • Then try all the options and see if it breaks the site
  • Do not use CSS import (for fonts for example) but directly put the contents of the imported url in theme.css
  • Do not use CSS import (for fonts for example) but directly put the contents of the imported url in your CSS file (theme.css)
  • Clean all indirect advertising links often arrived with an unscrupulous extension that lives from its sponsored links.

For further …

  • improve the SEO of a site. Content – Google – internet:

    What methods are available to improve the visibility of our site? On-Site optimization must work on the logical, structural and semantic coherence between the different pages of the site. Given its global nature it must be understood from the beginning of the project. The understanding that search engines like Google have of the content of our page and the referencing of it is part of Improving the SEO of a site!