The SEO Off Page is the SEO that takes place outside your page. It is, in essence, what tells the search engines what others think of your website. As you can imagine, having a good SEO Off Page strategy is very important for your organic positioning. It is a clear indicator of the relevance of your page to other users.
Although it may sound a little unfair, for the search engines is very important what others think of you. Keep in mind that, after all, they are nothing more than robots formed by thousands of algorithms (incomprehensible to most of us) that can not comment on whether a page is good or not the same as a human would. If Google (or any other search engine) sees that your page is being linked by other sites that it considers relevant, it will think ” Mm, it may be because it has good content, we will give it points “. Of course, this is not so easy and does not work exactly like that (hopefully). I tell you in more detail how the SEO Off Page works.
The SEO techniques off page , not only focus on Link Building (get other websites link to ours). We must also take into account the conversations of users about a brand, the references and ratings of users, quality content, etc.
Currently and after years of changes and improvements in SEO off page techniques, it is impossible to name them all, but we have made a complete compilation of the best techniques you can use in your projects.
Not all these strategies will serve you, it will depend on the niche of keywords and the type and sector of your company or project.
How many strategies to use? The normal thing for a project is to use a maximum of 10 strategies at a time for a few months or even with two or three would be enough; It will always depend on the size of the project.
The most important thing when using them is to avoid spamming, trying to make the links spontaneously and naturally born.
Earn links with interesting content
We already named the importance of creating original and interesting content to get inbound links to our website. In addition, we must bear in mind that it is important that this content solve a problem or answer a question.
One practice that may be of interest is the so-called link baiting. It consists of generating very interesting and interesting information for our users, so that it is powerful enough to spread by itself on all types of platforms without much effort.
Registration in directories
Technique used for a long time but that still works today. It consists in registering our web in thematic directories and related to our contents.
Many users started using the free directories with the sole intention of getting a link, regardless of the quality of it. That’s why Google started taking action and the links coming from directories are not what they were before. The key is to monitor the reputation of the directory, which has Dofollow links that allow search engines to follow the link, which are of quality and can be, few exploited. In addition, you should bear in mind that the registration in directories should be done in moderation and manually, without falling into spam or automation.
Always remember that quality over quantity and a bad link can damage our SEO positioning.
The most useful directories are the sectorial ones (specialized in our sector), since they will offer us an acceptable volume of traffic.
- Some aspects to assess if a directory can be interesting:
- Page Rank or High Authority (to calculate it you can use Chrome extensions like this one )
- Growth in the number of keywords positioned (using the SEM Rush tool).
We can get inbound links by exchanging links with other pages that are related to ours. The most important thing at this point is to make sure that the content is related to ours and not to fall into spam.
Creating a business blog has great results in positioning. It involves generating updated content on a continuous basis, generating dissemination and thus achieving an adequate volume of links.
Thanks to the blog, we will have content to link, we can offer links to third parties, establish relationships with other bloggers, create an internal linking strategy …
Use the Social Media universe
Make your content accessible and easily shared on social networks. To do this, place the link to your social networks in a visible place on your website and in each of the blog posts.
Getting links from social bookmarks or bookmarks helps to improve the positioning since the links are considered quality by search engines to be links saved by users who consider important.
Links in social profiles
Create profiles in all the social networks that you can or at least in the main ones (Facebook, Twitter, LinkedIn and Google +) including a link to your web page. Also, create profiles in forums, blogs, and pages in general related to the theme of your project.
The importance of Google + for SEO
Google Plus, despite not being the most used social network, is the one that has the greatest impact on the organic positioning.
To take advantage of its potential:
- Share content on Google+
- Get +1 in your posts
- It has a high volume of people in your circles optimally and naturally
- Optimize your personal profile
- Link your Google + profile or your Google + page on your website or blog and also on the other social networks.
- Share your publications via email. Google+ allows you to select at least one circle to notify users by email. In this way, your publication will reach more people.
The importance of YouTube for SEO
Video has become one of the most viral and shared content on the Internet. In addition, YouTube is part of Google, which makes it easier to appear in the first results of the search engine.
When positioning videos on YouTube, we must take into account the following points:
- Work titles and descriptions of videos
- Work the labels. YouTube takes these tags into account to offer your video for a certain search.
- Make transcripts of the content of your video and add it as a subtitle.
- Share and embed your video on any website
- Work the linkbuilding towards your video
- Create quality videos to get a high volume of visits
- Consider the length of the video to get the longest average viewing time
We can also embed videos in our web pages to improve and increase the time spent on the page and reduce the rebound percentages.
Create an RSS feed
If your blog runs on any of the popular content management systems, you will already have an RSS feed. If you do not, create one and use Feedburner.com to get statistics about your subscribers.
If you have a podcast, you can get free links through podcast directories like this one.
Link to third parties
Leaving links to third parties will also help us to position our website. Although the intention is quite the opposite (receive links), this strategy works because it helps us:
- Offer content of interest to users
- Create relationships with the people we link to, comment on their contents and get a reciprocal link
- Semantic Transitivity: By linking to a blog that links to a great brand, Google interprets that great brand and blog are related to your page
Analyze the competition
Analyze the link strategy of your competition, who links to them and to whom they link. Study if you can be linked from these sources and try to do so because by co-citation the algorithm establishes a semantic pattern by finding the relationship between two sites linked from the same sources.
To find our competitors we can use tools like SimilarWeb , Semrush , Open Site Explorer or Ahrefs .
Avoid using the same linking strategy of your competitors; You can use it to serve as a reference but the best thing is to innovate.
Participate in blogs, forums, question and answer pages
Participate in this type of platform with themes related to your project. In addition to helping other users who will value and know us, we can get inbound links with our participation. This type of links in question and answer pages usually receive a high volume of traffic.
By participating in these platforms, try to publish interesting and valuable content to stand out as a benchmark in the sector.
It is important to insert links to products related to our website to show naturalness and avoid creating a bad reputation for spam.
In the case of forums, try to put the links inside the signature.
Try to get Links from educational sites or universities
The links coming from educational sites (.edu) are considered very valuable by search engines, although due to their abuse their value has decreased. Nowadays, they are still very effective links.
Guest Blogging or Guest Posting
Technique that consists in writing as guest author in other blogs.To do this, simply contact the webmaster of the web where we want to leave the link and offer a collaboration: we publish an article on your website and in exchange we take a link to our website, either in the body of the text or in the author’s description box (“box author”).
For this technique to work, you have to create natural and quality content on pages related to your topic, link to sites that add value to the content and, of course, that the pages on which they write have authority and quality. Also, do not forget to answer the comments you receive in your publications.
This technique if it is done with texts of bad quality or duplicate content, is pursued by Google.
Get user reviews
The opinions of other users and consumers, in addition to providing reliability and trust, can help us to leave links in the case that we are the ones we comment on.
If you have purchased a product in an e-commerce related to your sector, we can leave a comment and easily get links. There are opinion pages with high Page Rank.
Be interviewed as experts in a sector
Being interviewed as experts in a specific sector can help us obtain links from the medium that publishes the interview, as well as visibility and dissemination to reinforce our image.
Generate infographics, images or videos
Infographics, images and videos have a high diffusion power due to their visual or audiovisual impact, especially in social media. If we take advantage of this to spread our content in multiple supports with our logo or link to our website, the impact will be very high.
Generate tutorials, ebooks, guides
The tutorials, dictionaries of industry terms, ebooks, guides and manuals are tools with a high volume of searches and traffic.
In these contents we can include links to our website to gain traffic. In addition, it is a good way to gain reputation and to stand out as experts in the sector.
Offer products to bloggers or influencers.
It consists in giving away some of the products that we sell to highly reputable bloggers, with a high volume of followers in social networks to talk about our product in their blogs and networks and value it.
With this technique we not only gain in branding and reputation , but we can also get links pointing to our website from blogs with significant traffic volume.
Needless to say that it is essential that the product we send is of high quality to obtain a better valuation.
Sponsor events, conferences, debates …
By sponsoring events and conferences in our sector, as well as achieving visibility, dissemination and branding; we can get links from the page of the event or conference, which usually have a high volume of traffic if they are prestigious.
Help other webmasters or bloggers
We can help other bloggers in the sector by checking if they have outdated content, some flaw in their website, or some broken link (we can use the Xenu tool or Screaming Frog to detect the broken links).
In exchange for our help, we can establish relationships with him and we can even get a link from him.
Make competitions in social networks
Making a contest on social networks offering interesting prizes will allow us to obtain a high volume of traffic and links from social networks. In addition, we can use to write about the contest in our blog, spread it in other media and get more traffic
Be the first to talk about something new
Being the first to write about a novelty or change on the internet is a great opportunity to get a large volume of traffic and links.
Time is money and in the online medium even more, being fast is a challenge.
If you manage to write a post about something new that happens in our sector, we will obtain a great diffusion by influencers and other users.
Send press releases
Send press releases to the media to let you know. Google gives great importance to the media because they tend to be pages with a high volume of traffic, and very well positioned. If you manage to have it published, you will have links of great authority.
Monitors and supervises
Finally, do not forget to write down the links you are getting and keep an eye on your status, if it is maintained or eliminated.
Observe and watch:
- The evolution of your keywords in the SERPS. For this you can use tools such as WebCeo , Semrush , Ahrefs , Cuterank , the SEO SERP extension of Chrome
- The global traffic of the web coming from search engines (We can use Google Analytics for it)
Keep in mind that when it comes to getting links and positions in Google, not everything is positioning: the volume of traffic or visits to our website, a low bounce rate, and quality and qualified traffic is also very important. In addition, the more people reach our content, the greater the possibility of dissemination and virality.