What are spam traps and how do they degrade their deliverability?

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Spam traps (or, in Portuguese, spam traps) are, in general, email accounts nonexistent or inactive that email providers – like Gmail, Hotmail etc. – use to find spammers .

If you are caught in a trap carrying out a shipment to one of these accounts, their rates deliverability will be affected drastically, since the email providers understand that their messages are unwanted – ie spam.

spam traps Types

There are two kinds of spam traps:

Pure

This is the worst kind. E-mail accounts that are pure spam traps are those that were created with the sole purpose of capturing spammers . Are accounts that never really existed.

This means that anyone who sends messages that contact does not have opt-in lists, which goes completely against the best practices of sending Email Marketing .

Recycled

A little less impressive, but still harmful to the reputation of your domain, this type consists of emails that have been real and that after a period of inactivity, are taken by the email providers and turned into spam traps.

Even though this contact has been opt-in at some point in time it can become a trap. So it is important to realize shipments only contacts that currently interact with your content.

As the spam traps hurt your deliverability

When an email provider realize that you made a submission to a spam trap, so your IP as your domain run the risk of being blocked – that is, your messages do not get more for Leads that use this provider.

This does not necessarily happen in his first delivery to these traps, but if the email providers to verify that you perform uploads at certain intervals, your messages are now received directly into the junk folder.

His reputation for submission is strongly impacted and only using good practices for an extended period of time (between 6 and 12 months) you can retrieve it.

How to avoid spam traps

When you perform a push for a spam trap email providers give return, as if his message had been received normally by a common Lead. Thus, it is very difficult to find out what the spam traps of its base, because the only way to do this is to analyze the engagement of emails sent.

So that you do not fall in any of the trap types, it is necessary that their lists are completely opt-in and go through higienizações frequent. This means that contact lists purchased often are full of this kind of contact, and this one more reason to not use them (on the subject, also read the post Why buy mailing lists is a great pierced ).

In the RD Station , there is also the option to perform uploads only for Leads that are engaged with your shipments, which enables reducing the chance you find a spam trap recycled in their submissions.

To learn more, read the post How to relate to disengaged Leads without harming your domain .

If you have already spam traps at the base, the best way to recover the reputation of your domain is confirmed with each Lead individually if that email is real.

This action can take a long time and at the end of it, your list will be significantly lower. However, you are assured that the emails are real, engaged and are not damaging their reputation.