For that reason I have decided to create a series of 3 posts on Link building techniques, covering a good amount of actions that you can implement on your website to improve SEO positioning of your site.
And why 3 posts? Well, because being three can cover all the possibilities that exist in relation to approaches or ways of doing SEO that exist: white hat, gray hat and black hat.
The posts of the series are:
- Link building 1: white hat techniques to get links – It’s the post you have on screen, and it’s about the most sanctimonious side of SEO 😛Even so, they are techniques that we all have to do sooner or later.
- Link building 2: gray hat techniques to get links – For those who are not afraid to break the rules, but delete the tracks after their steps …
- Link building 3: black hat techniques to get links – For the most malotes, professional spammers without fear of Google who practice SEO in the style of Chuck Norris.
Today we talk about Link building techniques for good guys.
But first I want to exploit some myths and false beliefs about Linkbuilding. Let’s go to the mess!
THE LINKBUILDING KEEPS WORKING, DO NOT SELL YOUR BIKE!
How many times have you heard that Link building does not work anymore? What if you use techniques to get backlinks Google will punish you with a penalty? That the links do not count so much to position a website …? No way!🙂
All these are just urban legends. Believe me, Google has no other way to determine the authority of the websites than by measuring the quantity and quality of the links and mentions that a website receives.
And we know it, among other things, because from Google they recognize it. A year ago, Andrev Lipattsev, Search Quality Senior Strategist of Google Ireland, made it very clear. They asked in Google Q & A what factors are important when creating a website and position it. His response was “It’s content and links pointing to your site . ” When asked if the order was important, to determine if the content was more relevant than the links pointing to the site, Andrev denied it.
The links and content are the two main factors of positioning, without being able to determine that one account more than the other. The third would be RankBrain. Andrev confirmed something that professional SEOs already know, and that Link building works, and will continue to do so for a long time.
MAKE LINK BUILDING AFTER PENGUIN 4.0
Even so, like any urban legend, the suspicions about the Link building have something of truth: Google is increasingly effective detecting artificial links.
The good news is that now, thanks to the more granular operation of Google Penguin 4.0 (which acts permanently, not through regular updates as before), it operates by devaluing toxic links and pages affected by them, instead of penalizing the entire domain , as I did before.
Anyway, you have to be careful and be more careful with Link building techniques.
12 WHITE HAT SEO TECHNIQUES TO GET EXTERNAL LINKS
Surely you know it, but I want to remember it in case you are new and do not yet know the terms that we use in the SEO world. The white hat techniques are those that conform to Google’s webmaster guidelines , or at least do not violate them directly.
The SEO white hat is the framework in which Google wants us to stay. SEO is the art of getting out of that framework and taking shortcuts to position a website faster and better.
The following Link building techniques are safe because they do not contradict the Mountain View good practice manual. Most of them are Link baiting techniques that allow you to make Link building in a more or less natural way.
#1. CREATE GOOD POSTS ON THE BLOG
Having a blog is very positive for SEO. Google prioritizes sites that update and publish content on a regular basis. The publication frequency will help you position yourself. In addition, it gives you the possibility to exploit a lot of longtail keywords that will bring visitors.
And in the most directly related to the Link building, posting good posts increases the likelihood of you linking from other sites with related themes within your industry.
The only drawback? What a slow process! So, arm yourself with patience until the results arrive (or wait a bit to publish the other two posts in the series, about gray and black hat )
#2. POST TUTORIALS
Within the posts, those who have a great pull to get links are the tutorials.
When you post a tutorial you are offering something of great value to users. You are teaching them to do something step by step.
In addition, it is possible that other bloggers in your sector write about the same topic in less depth, and want to put some link to a more detailed tutorial for their readers to expand information.
A good tutorial is more likely to be linked than a more generalist post that does not deepen or contribute so much value.
#3. INCLUDES LINKS IN SOCIAL PROFILES
This is very basic, but you still have to do it!
Create profiles on social networks and include the link to your domain. These links are nofollow, but they send social signals to Google that inform you that your site is serious.
Ideally, you feed these social profiles by sharing content.