So, how to proceed? It is a complex science, and it would be ambitious to think of mastering it after reading an article. You will need to test what works for your product, your sector, your pages. However, we wanted to give you the keys so that you could happily grope.
In this article, you’ll find a glossary of SEO-related terms and tips for creating your strategy, optimizing your content, and analyzing the performance of your pages to help you evolve your strategy and improve your indexing.
SMO ( Social Media Optimization ) is SEO in the media (social networks and newspapers). It is complementary to SEO and must be deployed in parallel.
The SEA ( Search Engine Advertising ) is paid search, which is positioned before the natural results in the search results. It is also complementary to SEO (referencing said “natural”, and therefore free).
A request : this is the search that a user submits to a search engine. It consists on average of 4 keywords .
Structured data refers to specific elements whose characteristics are described within a page by specific tags. For example, a book can be described by its author, the number of pages, the cover photo, the date of publication … The tags of the structured data allow Google to understand the element described and sometimes to present it of a certain way in the search engines.
Positioning is the position assigned to you by a search engine on a given query for one of your pages.
The bounce rate is the percentage of people who leave your page to return to Google, without having read the content. In Google’s algorithm, one of the positioning criteria is based on user behavior. To lower it, also learn about users’ reading habits, for example with a tool like Hotjar , to modify your content structure accordingly.
A backlink is a link that is made from another site to your page.
The internal mesh is the architecture of the links inside your site to distribute equitably the juice of its links (also called link juice).
Awareness is the quality and number of backlinks on the web to your pages. Google analyzes their number but also their provenance . The more the page is known and visited, the more valuable they will be. It’s better to have a backlink on the World than ten on minor blogs.
Relevance is determined by whether or not your page answers a user’s question on a search engine. The content is the main indicator of relevance for Google, the behavior of the user plays in part.
SERP refers to the Google Search Engine Results Page.