If you at least once thought about using your site to get customers from the Internet, you probably already have an understanding that everything is not so simple here. It is necessary not only to attend to its qualitative optimization to bring it in line with the current requirements of search engines, but also constantly work to increase traffic and attract customers through all possible channels.
It is clear that without the relevant knowledge and experience, it is practically impossible. Even if you just experiment, with a high degree of probability, the budget will be wasted. Actually in the task of finding contractors, a company that would take responsibility for SEO-promotion and work in other areas of Internet marketing.
Plus, work with the agency is that you are dealing with a team of professionals who have worked in this field for many years and have taken into account all the changes in Internet marketing technologies that are not standing still. They can provide you with expertise in a variety of ways, without the need to hire a specialist in the state.
When it comes to choosing an SEO company or an Internet marketing agency, there are more than enough choices. There can be a lot of proposals, and, before entering into a long-term contract, it is necessary to make sure that the choice made is really correct. We have gathered for you a series of recommendations that will help you make the right decision.
20 selection criteria, which should be based on
It is likely that at the stage of selecting commercial proposals or agencies that you consider to be potential candidates for signing a treaty, you will have several dozen options. This is normal, and do not be afraid. Your task is to reduce the list of candidates to 3-5, among which the final choice will be made. And our further advice will help you in this.
Confirmation of expertise in this field
There are many agencies that claim their professionalism in all possible directions. Of course, this is often not true. Subscribe to their e-mail-list, see if there is a blog on the corporate site. And also how well the topics are revealed, the detailed or superficial submission of the material, the content is created by the agency staff or it is simply rewriting other people’s publications.
If an agency is able to provide case studies and publish high-quality articles on Internet marketing on its blog and explain complicated things in simple words, this is a good sign that you are really dealing with professionals who are able to develop and implement a strategy to promote your business on the Internet.
Portfolio and cases
Any self-respecting Internet marketing agency should have a section with examples of completed work or achievements obtained from other projects. For example, we have this section ” Case “, which shows the results of work on the online shopping of some of our customers.
This is an important signal of trust for potential customers, which makes it possible to understand whether the company has competence in the industry in which you conduct your business. If the agency has been able to do a good job for the clients they lead by example, it is more than likely that they will be able to do the same for you, too.
In our case, the main specialization is Internet marketing in the field of online trading, which is our competitive advantage when working with customers – owners of online stores.
Choosing between experts who work in the market of your country, and contractors that are oriented to the global market, it is always better to make a choice in favor of the former. Most likely, they are much better versed in the specifics of business on the Internet in a particular region.
Even better, if the contractor is in your city (actual for the capital and regional centers), because it gives you the opportunity to meet face to face to discuss specific tasks or solve any problems. Although the distance in our time is a question of the second plan, the main thing is the quality of the work.
Range of services
There are companies that specialize only in one particular direction, for example SEO-promotion, SMM or contextual advertising. In conditions of the current level of competition, practically in all niches, for the effective use of the Internet as a source of attracting customers, using only one Internet marketing tool is not enough.
Complex work is required at once in several directions, and it is important to make sure that you can provide it.
A good strategy plays an important role
The methods of work of different contractors are different, and each of the projects requires its approach taking into account the capabilities and goals of the customer. A good SEO company is able to provide you with a strategy of how they intend to achieve the desired results, and to justify why this strategy is correct. Thus, even at the beginning of the work, you will understand what to expect in the future and how the work will be carried out.
The availability of project reports allows you to compare the results obtained after performing certain actions with the indicators in previous periods. After the start of work, you must receive monthly reports, with such important information as changing traffic , achieving goals or the number of transactions completed, and a list of works completed during this period.
Will the work on the site be complex?
A good contractor company will work on all aspects of your site that affect its visibility in the search engines, attendance and user experience. This is an analysis of the appearance of the resource and conversion metrics, audit and error correction, landing page improvements, improved navigation, content (texts), and an increase in the number of external links.
Analysis of competitors
Competitive online analysis is just as important as in offline business. This allows not only to find the sites of competitors that work successfully, but also to understand why they get it. Such analysis allows the specialist to expand the semantic core to optimize and advance the project, and also to find ways to improve traffic and conversion rates through the implementation of certain revisions.
Big does not mean the best
You can assume that the largest agencies that rank first in all sorts of ratings are the best. But this is not so. Usually in the staff of such companies there are several really experienced experts who represent the agency on the market, but all the load on the projects of clients falls on the shoulders of dozens of beginners. Thus, the customer just overpays for the brand several times. If you do not want to be one of these customers, consider this point when choosing.
Do not look for the cheapest options
When it comes to SEO, in most cases it’s fair to say that you get as much as you pay. Low price tags are usually for those companies that have problems with customers or simply promise “golden mountains”, and as a result do nothing. And also for those who are only on paper, and all work is outsourced to remote freelancers, many of whom often do not really care about quality.