How can you sell something if your customers can not find you? Optimization for search engines or SEO is really important for your e-commerce store. In summary, SEO is the process of improving the visibility of a website or an online store in the search engines. Because it is important? Because the better you position yourself in the search engines, the greater the traffic and the number of potential customers derived to your store.
There is no single search engine optimization strategy, and online store owners must carefully evaluate their site to develop an SEO strategy and tailored action plan to improve their search engine presence and attract traffic to your site. Online store.
While many e-commerce sites rely on a click-pay strategy (PPC or Pay Per Click) to create visibility, the truth is that PPC costs continue to rise and once you stop paying for positioning, your online presence it disappears.
In addition, some clients have an inherent distrust of links, banners, and other sponsored online ads. E-commerce stores can not rely solely on a PPC strategy and they must also implement organic optimization practices to increase their online visibility.
Despite the above, recent Google studies show that when some websites stopped using AdWords, 89% of clicks for payments did not turn into organic SEO clicks. So be sure to use the click payment in addition to the search engine optimization.
Repeated content is the enemy for search engines. Many e-commerce stores tend to be penalized as they have large portions of content repeated as a result of descriptions and product listings.
Therefore, owners of online stores should evaluate their website and look for ways to reduce the amount of repetitive and redundant content. The meticulous use of the rel = “canonical” tag can also help avoid these problems.
Regularly adding unique, high-quality content to your e-commerce site will not only add value for users, it will also help you with your search engine rankings.
All Shopify stores automatically include a blog platform with all the functionalities that you can use to publish such content.
Building the database of your products can be a long and tedious process, and when trying to save time, many online store owners simply copy and paste the descriptions of the products provided by the manufacturers on their websites.
This is a big SEO mistake! Always rewrite the description of each product to ensure it is unique and favorable to search engines. Remember to use words that people tend to use in their searches.
Searching for images has become a very popular feature among Internet users to find products online. Therefore, e-commerce sites must add relevant keywords in ALT tags , alternative text, for each image. Here is a post blog about how to put ALT tags in Shopify.
To achieve an optimal effect, make sure that every keyword used for an image is directly relevant, and avoid filling words in your ALT tags.
When it comes to onsite optimization, many e-commerce stores think that it is sufficient to use the same meta description for each page. But this is another big SEO error! The meta description must be written by humans in order to help your store get clicks once it appears in the search engine results.
Since unique content is extremely important when it comes to SEO, having a field for users to add an evaluation of the products is an excellent way to generate unique content for your e-commerce store.
A common mistake of many e-commerce sites is to deeply bury their product pages in the link structure. This will not only make it more difficult for users to find the products, but it will also negatively impact the PageRank rating, making those pages less likely to appear in the first search results.
Having content about products just a click away from your homepage will make things easier for both the search engines and your customers.
Adding keywords to the internal links of your website will help improve the visibility of your store in the search engines. Instead of using the typical “click here” text for the link, use text that includes keywords that will help your page rank better. For example, instead of writing “
Also consider adding keyword-rich links within product descriptions to link them to similar products on your website.
The way you structure your store will affect your visibility. Consider structuring it to include several landing or landing pages. These pages may be specific to a brand or type of product. Doing this gives you the opportunity to optimize for multiple pages and groups of keywords, which will increase the visibility of your site in searches.
Shopify includes content management functions (CMS), such as the ability to create such pages.
If you offer discount codes to your customers, consider promoting them on discount coupon sites and forums about them. This should also help create free links to your store and make sales.
Also, take the time to create a company profile on sites where evaluations such as Amazon , ConsumerSearch , Yelp , and Epinions are published . This will help you easily build inbound links to your site and legitimacy when people search for “your-name-of-your-shop” evaluation.