What a blog layout should have

8 tips from a writing director for your company’s blog
How is the structure of a blog post from the RD (and how to apply it in the blog of your company)

Last week launched the new layout of the Digital Blog Results. Several details have been studied and taken into account during the preparation process and we believe it is a good idea to share the learning with our readers.

So why spend all the elements that we consider essential in a blog design

Subscription options

When someone signs his blog, just creating a bond. It is likely that this person will continue reading your posts for a long time and sharing in social media whenever you like. So it is valuable to have many subscribers.

Therefore, we created a box with different options to follow our blog and positioned in a way that any visitor to see without having to scroll the navigation bar.

Box - you Subscribe to our posts

We also recommend that you make available different ways to receive the posts. Each has their preferences and not all are used to this or that form to follow.

Search option

A lot of people falling on your blog looking for a specific post or theme, either on the recommendation of someone or by search engines.

Having a search field “above the fold” (without the roll bar) will offer these people an easy way to find what they seek.

This item helps a lot to reduce the bounce rate (or bounce rate) of your website.

A counterpoint here, however, is that many people put the search field occupying a large space in the sidebar. While it is important, it is not a priority and not worth mentioning. Leave it to the major objectives of your website.

Buttons to share

When we said that the production of content was the best bet in digital marketing , much is due to the buttons to share. It is that they make it much easier for visitors to spread your content.

In our new layout the buttons down together with the visitor’s reading. Thus, when finished reading, he did not need to return to the post from the start to be able to share.

Social Proof (or Social Proof)

Why not put the buttons to share the end of the post then, since the intention is to make the user does not have to go back to the beginning to share?

The answer is simple: social proof . We put the buttons in the early posts because knowing that so many people read and shared the article generates more interest in the visitor and increased security that people will like the content if it shares.

The Social Proof works even better if some of the people who likes for an acquaintance. That’s why we chose to display the names of people who likes the post, for example. The Like Box, we put on our cash subscription options, also works great for that reason.

Conversions and well-defined call to action

One of the most common failures in a blog design is worrying too much about the appearance and little with the business results. A blog should be able to generate many leads for your business.

In our case, we have a banner at the top in a very prominent position, indicating always download one of our free resources of digital marketing .

banner eBook

In addition, at the end of each post, we put a new banner, smaller, recommending extra content related to the subject.

comments

The space for comments is a great way to get feedback on the content. It is also an interesting space to answer questions of visitors and create more credibility.

We recommend Disqus as feedback management system. It is what we use here on the blog and enables a very efficient organization.

Categories

As the field of search, be well organized content categories help those who arrive a little “lost” in the blog.

The widget we put with featured posts also has some of that sense: act as a kind of curator of the visitors themselves, indicating what content attracted the most attention and should be worth reading.

Featured Posts

And what stays out?

We include in this post everything that we consider really important.

If your business is investing enough time in the Twitter profile, disseminating good links and would like to disclose the channel, you can also get a widget of the latest tweets or favorite tweets.

However, we believe that things like blogroll, tag clouds, calendars and the like, should be left out. That’s because more items means more options for the visitor to get distracted.

The focus should be on what your company actually want the user to do. In our case, we want it to become a lead (so the banners for our educational content) or subscribe to our blog to continue receiving content (so the signature box). Note that both are displayed before the user to scroll the scroll bar.

Another option is that he finds useful content (so the search box widget categories and posts) and then share that content (with buttons to share).

I hope our experience can help you!