Using Google My Business and highlighting your business in search results

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Updating old content can make a big difference in your marketing strategy

If you are an entrepreneur, imagine the following situation: a customer is looking for institutional information about your company to get in touch with you. If it enter the name of your business on Google, it will quickly find key information – such as address, phone, email, website or profiles on social networks?

Google My Business, launched in 2014, is one of the tools that can help potential customers to have a more complete access to the information of your company. According to Google, “validated companies are twice as likely to be considered respectable by users”.

When we talk about local businesses, this functionality is even more important. If you are, therefore, a local entrepreneur, consider this situation: a customer is a few minutes from your store – for example, a restaurant – and looking for a place for lunch. If they type “restaurant” in Google, you will be met? Google My Business will certainly help your company to be found.

Many local businesses did not even imagine doing Inbound Marketing for thinking that the methodology is inconsistent with the reality in which they live, but this is not true, since many projects of this kind have had concrete results by investing in digital (if you want to know more about it, read the post How to make Content Marketing for local businesses ).

However, the Google My Business is a very broad tool and can benefit even companies that do not act locally. And it’s about using My Business to increase the exposure of your business on Google which we’ll talk in this post – plus a tutorial on how to make this setting.

Why use Google My Business

In addition to the aforementioned advantages, to help your product or service to be found more easily, Google My Business can help you:

1. Highlight your business on Google

Imagine a potential customer searching for your business on Google. Surely he is looking for more information such as address, hours of operation, comments, photos, location, reviews and other data.

Google My Business

Example: Digital Results information displayed on Google after the company’s registration on Google My Business

With your company registered in Google My Business, all this information is displayed within Google’s own for those looking for it.

2. Interact with customers

You can reply to comments from your customers and post pictures to show what you do.

According to Google, “companies that add photos to the chips receive 42% more requests for driving directions on Google Maps and 35% more clicks to their websites than the other companies.”

3. Understand and expand its presence

To better understand the scope of your business, you can view insights on how customers searched for your business and where they are.

You can also know the number of people who called your company using the phone number displayed in the search results and Google Maps and where they are.

Plus, you get a monthly report by email with some relevant data such as how many people saw your business on Google and how many have asked for directions.

How to create your account on Google My Business

1. First, go to the home page of My Business and click “start now”.

2. On the page that opens, fill in the form with the company name, country, address, zip code, category. Tell also serves customers where they have or only in your address (latter form).

Google My Business

3. Confirm the information on the next page by checking the box that confirms that it is authorized to manage the company and accepting the terms of service. Click Continue.

Google My Business

4. Enter the number of your phone. Google will send an SMS to confirm the account creation.

Google My Business

5. Enter the code sent to the mobile.

6. Ready! You will be directed to the newly created page for your business on Google+.

Google My Business

How to manage and edit my site on Google My Business

Once created the account, you have to make a second check. To confirm that the address is correct, Google will send a letter to your address containing a link and a code. Follow the steps that are in the letter and confirm your location on Google My Business.

That done, you are ready to edit and manage your site. Simply access the address , find the desired location on the panel and click Manage site.

You will be redirected to the page of your site where you can add photos, phone numbers, websites, hours of operation and track reviews and research results about your company. You can also set up to receive reports on your email, such as the example below:

Google My Business


Whatever the size of your company, it is worth considering the Google My Business when you’re thinking about your internet presence. As we said in the post, the tool can help you to be more easily found, and allow them to communicate with their customers.

If you want to know more, Google made a video telling a little about the tool. Just watch below (in English):