Understand the importance of design when designing your website

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Having a website on the Internet without worrying about making it a memorable page, will not bring any results for your business.

First, you should employ techniques digital marketing for your internet site to be found quickly and easily by its stakeholders.

Once you find your web page, if it is not attractive, the public will not give you attention and will leave quickly. It is for this reason that the importance of design in building your site should always be taken into account.

In this post, as well as some tips on how to make your website easy to be found on the Internet, we will also clarify the reasons why should be recognized the utmost importance of design in time to create the site layout .

The importance of design in creating websites

We promise to give some tips on how to make your site be easily found on the internet for potential clients, before explaining all relevant design for your site to work well.

The main tip in this case is called SEO, Search Engine Optimization or Search Engine Optimization in Portuguese.

It is to use tools available on the internet, such as Google Keyword Planner and find out what exactly your target audience demand in that search engine.

Then you need to create a business blog and include in it many interesting articles on these topics that your potential clients usually seek on the Internet.

As this blog will be linked to your site, this will cause, gradually, he is considered by Google relevant content page and thus will be more easily found.

Well, after this brief explanation of the digital marketing techniques commonly used to highlight sites on the Internet, go to the importance of design in web pages.

Focus and clarity

Imagine that a person is looking for a product or service on the Internet and is directed to a particular site. When accessing the page, one finds a huge amount of menus and links, all with instructions in fine print and do not understand very well what to do and where to go.

This is where you should be alert to the importance of design in sites because if it does not quickly clarify things for customers, but instead just leave them more confused, they quickly abandon the web page.

Determine clearly what is the main purpose of your site and let it clear, through a few sentences and images. Add 3 or 4 intuitive icons with details and leave very clear that when there click users can have more information on specific topics.

loading rate

You may find that the download speed has nothing to do with design, but you’re wrong.

When creating a layout for the site , the designer uses images of all kinds and, if they are very heavy, may delay the opening of the page.

To give you an idea of the importance of design to the logos, that sense of being lighter, the Google changed its logo in 2015, to a version flat (no volume or shadows) and the letters of the logo simpler, just because thus it would take less to load on their websites.

Less is more

Any excess in sites, is harmful. In both extremes. excessively contrasting colors can tire users, as well as a monochrome site can get boring and lifeless.

very large images or very small too: the big take all the attention of the public and small are difficult to read.

So when you decide to create your website on the Internet, it is very important to hire a professional designer.

But so you can also guide you, here is a suggestion of some elements that can be part of your homepage on the Internet.

  • Primarily, highlighted with a maximum of 8 words, clearly indicating what is the benefit of your site.
  • A subtitle, a little larger, with up to 3 lines, detailing a bit more this benefit.
  • A beautiful picture or illustration that portrays this reality.
  • Some icons, and 3-5 at most depicting some specific advantages of its benefits or features of the site. They must be accompanied each of a short sentence to explain them, with no more than 8 words.
  • Logo image of the main customers, about 4 or 5 (if B2B)
  • Testimonials 3 or 4 customers praising his business with a small photo if possible.

Remember that each case is different and that this list is a general guideline. Depending on the branch of your business or the goals of your site, other elements can be added and some removed from this relationship.

This article was written by the team of We Do Logos , most creative platform in Latin America and one of the pioneers in Brazil.