The most common questions of the Digital Marketing Quiz

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Launched in May the Quiz Digital Marketing , a free tool to help people measure their knowledge in digital marketing simple and objective way and still learn from it.

After a month and more than 5000 people testing their knowledge, we did a study of the results and analyze the questions that had more errors.

As well as we aim to use the Quiz to teach Digital Marketing, we separated the six questions with the largest number of errors and made a post explaining each.


Which tag is used to prevent your blog has links in comments spam type that may cause some punishment to your site?

Response options:

A) rel = “canonical”

B) rel = “author”

C) rel = “nofollow”

D) rel = “follow”

Correct answer: C) rel = “nofollow”

It is common to see comments on blogs whose main objective is to put a link to the site itself. Usually are ‘cool What your content. Take a look at my site. “

When Google goes through a page scanning the links, it attaches importance to the landing pages of these links. If the linked site is suspected of being infected or just be spam, Google can punish your company’s website to make this link.

When using a tag rel = “nofollow”, you are telling Google: “I do not want to pass authority to this link because do not know / do not trust.”

That way you avoid any punishment and has not affected your organic traffic.

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One of the latest Google updates is being called “Mobilegeddon”. Which of the following is the ideal model for this change?

A) Having a website just for mobile

B) Having a website with responsive template

C) Do not change the current site ready for mobile

D) Use CMS plugin to change to mobile friendly

Correct answer: B) Having a website with responsive template

Do not change on a site that is not ready for mobile (option C) is the worst thing to do.

This update Google prioritizes user navigation experience for a page. If this page is not good for browsing on a cell, the site will lose relevance in search results and consequently lose organic traffic.

The options ‘Having a website just for mobile’ and ‘Use CMS plugin to change to mobile friendly’ already help a lot with this update, but the ideal is to have a responsive site, as there will be “only one site,” which is adapts to the screen size. This makes each update worth for both the desktop version and for the mobile version of the site.

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A MQL (Marketing Qualified Lead) is in practice:

A) A Lead qualified for marketing, which will receive a sales approach

B) A Lead qualified for marketing, which will be analyzed by sales

C) A Lead qualified for marketing, actively called for a contact sales

D) A Lead disqualified for sales which will be nourished by the marketing team

Correct answer: B) A Lead qualified for marketing, which will be analyzed by sales

It is essential in any alignment between marketing and sales defining the concepts of MQL and SQL. But briefly, the MQL is the Lead that meets the minimum requirements set for the marketing.

How are requirements and goals related to your profile and purchasing process (such as job title, company segment, type of material downloaded), this process is usually automated. Especially for treatment in greater volume, it is very difficult to make sure that these Leads are actually ready to buy.

Therefore, there is still the need for an analysis of the MQL sales team before making a concrete approach. This analysis aims to confirm if that Lead really has potential purchase. From the moment he confirms that potential, the Lead is now called SQL: Sales Qualified Lead.

This is very important not to waste time with the vendors disqualified Leads. Some companies use a pre sales team (Sales Reps Development) to make this process. Turning the question, the only option is a Lead comments that still needs to be analyzed by sales is option B.

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About alignment between marketing and sales, which alternative is false?

A) The better the Lead Profile, increased my interest in it

B) greater engagement Lead, increased his interest in your company

C) qualification criteria are not universal and vary from company to company

D) The more MQL’s delivered to sales, better

Correct answer: D) The more MQL’s delivered to sales, better

Every company with marketing and sales teams live a dilemma, no matter the size. The big debate between the two teams is the volume ratio x Quality of Leads.

To greatly increase the volume of Leads delivered to the sales team, inevitably compromising the quality of the delivered Leads (step to deliver less qualified leads) and it ends very hurting productivity of salespeople. On the other hand, if I am very strict and very few step forward for Leads surely leave good business opportunities back and still commit my results by having few Leads to work.

The ultimate goal is to deliver business opportunities that enable the greatest number of sales. The idea to optimize the volume of business opportunities generated without wasting the sales team’s time with low qualification rates.

So the last statement is not correct as it only considers the delivery of a large volume of Leads, regardless of the quality of Leads.

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Which of the below is true difficulties compared to Google Analytics?

A) Integration with Google Adwords is bad and you can not know which word came every visitor since it indicates much of the CPC traffic as “(not provided)”

B) You can not set a proper parameter for trackeamento campaigns custom

C) is difficult to correctly interpret sales that happen with long sales cycle or that are offline form of closed

D) you can not work with multiple sub domains on a single account

Correct answer: C) it is difficult to correctly interpret sales that happen with long sales cycle or that are closed so offline

Google Analytics works effectively in cases where the final conversion takes place in the first navigation of the user. In the case of ecommerces for example, it is very simple to understand: Most people will buy a book online, for example, usually do a price search and find a store with a good price, browse the site and it’s been the purchase. He may leave the cart and then come back to buy, but it will take hardly two months to make that decision. Thus it is possible to analyzes relating source of traffic, site navigation and conversion.

This behavior is different when we have a product or service more complex, with greater sales cycle. Before hiring a more complete software or an accounting department, for example, consumers need to interact with the companies often gain confidence, to discuss implementation, talk to the seller, etc. So, as much as the purchase is carried out online, I can not analyze that data in isolation, as in ecommerce.

If this sale is closed so offline, it is even more difficult to relate this sale with Google Analytics data because I can not know ‘who’ is my visitor.

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Which of the following should not come in a report to the board?

A) results and conversion rates of the sales funnel

B) ROI (return on investment of marketing actions)

C) Average length of sales cycle

D) campaign clickthrough rate on Google Adwords

Right answer: D) Click-through rate on Google Adwords campaigns

To answer this question, it is important to realize that there are two types of metrics that the marketing team should follow: business metrics and metrics related to channels and campaigns.

Business metrics show the real impact that the marketing team is leading the company. These are the most important metrics that management must follow to ensure that what is being invested in the marketing team is bringing a positive return. In this case, some metrics are: results and conversion rates of the sales funnel; ROI (return on investment of marketing actions) and Sales Cycle.

However, more detailed metrics are necessary to deepen the analysis and accurately understand the performance of each channel and campaign. Although critical to the marketing team, they are not as important to be accompanied by the board because it is a very great level of detail. Moreover, it is not as necessary to report them because somehow have an impact on business metrics.

Roughly speaking, the board does not need to know that the click of Adwords campaign cost $ 3.50 or US $ 5.50. The important thing is whether the marketing work is bringing results in sales and are having a good return on investment.

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