The wealth of information on the network has created a paradigm shift in sales: the important thing now is people, their needs, their desires and their problems, and not your product or service. Whoever offers a personalized and timely response to these people will become your reference.
In this article, we ‘ll help you take the first step: create fictitious profiles of your ideal clients, those who call buyer persons . This point is key, because if you do not develop your buyer good people will not know what actions to take, who to go or what I do now.
Define your buyer person will provide a first list of keywords with which to work. It may seem unimportant and be tempted to skip any steps to move faster, but we recommend you follow the instructions to the letter. Inbound marketing is a very powerful and effective tool when used well, but I recommend you do not try to skip steps, because this is a system that thousands of companies are already getting great results.
To define the profile of your ideal client or your buyer person I recommend taking paper and pen (or a spreadsheet) and define the following characteristics. Remember that this is a fictitious profile, but that does not mean you should not be specific. Give it a name that makes sense and evaluates other features based on your experience or client target that you would like to go:
You should look out for a maximum number of profiles to start working (which go refined over time); a number between 2 and 4 is a good start. Once made all this information, you’ll start working on the plan content Based on the keywords that you’ve collected on the forms.
You have already defined the buyer persons for your inbound marketing strategy? Tell us in the comments.