The dream of every business in the online environment is to have the site first on Google.
This is a very important achievement, but that does not happen overnight. There is no magic formula to do that, but there are some techniques that can contribute and make you reach the top.
All of these techniques is called SEO (search engine optimization or optimization for search engines).
Just to be clear, there are over 200 ranking factors to define the position of the links in Google results, the largest search engine in the world. Factors ranging from optimizations within the page (about what we talk about in this post) to more technical matters such as site speed and security.
The purpose of this post is to provide you, new to SEO and Digital Marketing , high-value information about 5 basic strategies – however, very useful – to leverage the positioning of your site.
Unlike what is usually thought, the title in terms of SEO, does not refer to the title of the content itself (an article, for example) or the page itself in question.
Remember that the idea optimization for search engines is to facilitate communication between the page and the browser, so the title is linked to the source code of the site.
When this element is identified by Google, it appears in search results and in the browser tab (when the user clicks on the link).
This first factor leads us to obey the limit of characters displayed by the browser – Google, this limit is 70, but it is recommended to use around 63 characters – for the message does not get “broken”.
Because of the importance of the title for SEO, especially for the seeker identifies the page relative to the terms searched by the user, it is essential to pay attention to other details:
In a way, the same recommendations for the formulation of titles apply to the URLs (Uniform Resource Locator or Uniform Resource Locator), ie, all the characters representing the address of the page https://www.hostinger.com.br / hosting-of-sites .
The recommendation is to always insert the keyword in the URL and keep it short.
Some site do not take care of these aspect and leave the URLs as a type code or site.com.br/co02462ss8895 / p = 94430 – URLs like these are very common.
However, it can (and should) be modified so that the engine identifies its relationship with the page content and other influential elements.
Have you ever do a Google search and none of the results show a consistent description, showing what he would find on each page?
This is a problem that affects the user experience, because the lack of a short introduction to clarify the existing content on the page does not transmit to him security nor convinces him to click.
The way to avoid that your website star in this type of situation is the use of meta-description, which is just that little description located below each result of organic search.
For SEO, meta-description has no direct weight. Whatever you’re (not) written, site positioning in the ranking is not affected. However, think of the meta-description as, for example, informative posters and signs placed at the entrance of a restaurant.
Having the attractive facade and be well located are two crucial points for success, however, the restaurant becomes even more receptive when you place a plate (a popular slate) or poster, where the dishes of the day are described, prices, promotions and other relevant information to the client.
The meta-description has a similar function, since the site may be well positioned and with a good title, but without a striking description and able to convince the user to access the site.
Want to perfect the meta description of your site? So stay tuned to the following details:
Also, a good description can increase your click through rate on search results, which in this case is an important factor in ranking.
It is true that Google’s algorithm still can not interpret the contents of an image by X-ray of the graphic. So what makes the search for images something possible?
Again the answer is in the texts; It is the written part which holds the function of providing a description of the photos, thus bringing the information to the robot (index) need to make your correspondences with the search terms.
So when we talk about SEO strategies, we must think of the images from the following aspects:
The name of the image file must provide a description that, in turn, should fit the context, that is, positioning it in the content – the proximity will cause the browser to relate to the article.
But the alternative text (ALT text) acts as a kind of caption to the image, ensuring that, if it is named “DSC281189” alternate text (eg “brown bear hunting fish”) allow the picture to be found in image search.
Finally, text headers – the most popular in the area as headings – apply to the page source code structure indicating how certain parts of the text should be prioritized.
In a conventional article, it is common that the structure is formed by 3 or 4 priority scales (<H1>, <H2>, <H3> …), but can be applied even 6 headers so that the most important part content does not get out of focus, both for the reader and for Google itself.
To better understand how the headings are used in SEO, let’s assume a post to talk about a broad topic, which will pass through a small dismemberment for some important details do not pass blank.
Thus, the title must be placed with high priority (H1), while the subtitles which relate directly to the main subject should be placed as H2 and H2 connected to the subtitles to be displayed in H3 -, and so on.
In addition to making it easier to read and objective, search engine spiders will find it easier and accuracy to return to the user the results that best match those terms used in the search.
We hope that these basic SEO tips have helped you to better understand the functioning of the techniques as well as how to immediately apply them to your site!
If you have stayed with questions or want to share an experience with us, just leave a comment below!