We can define black hat techniques as aggressive SEO that do not follow the guidelines of search engines and try to manipulate its rules, in order to get great results in a short time. The problem with using these techniques is that there is the risk of the site receive punishments for them.
Among the main of them are keyword stuffing, hidden content, duplicate content, cloaking, doorway / gateway page, linkfarm, private networks blog, paid links, blog spam, negative SEO etc. To learn more about them, see the post 10 Black Hat SEO techniques you should not use .
Well, you can start simply choosing not to use these techniques. To include in their SEO strategies Google ‘s own SEO Guide , updated recently. However, it is not always possible to check whether any of these techniques has not been implemented without you knowing (if you have outsourced your website, for example).
In this case, we suggest you test whether your site has been penalized by Google. Follow these steps:
If none of these steps outlined a punishment, you probably lost relevance with some updating Google or increased competition. In this case, the only thing to do is improve your content and SEO strategy to recover your site.
He was punished by Google? The first step is to identify and remove what caused the punishment (especially if you use any black hat technique). Then you can make a reconsideration request to Google to try to reverse the punishment.
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