When it comes to talking about search engine optimization, you might think that the page index or articles optimized with keywords are most important. However, images are an overlooked factor that will contribute to the ranking of your website. There are several parts of the image optimization that you need to take into account to display your content on the first page of Google. Some of them are discussed below by Max Bell, Semalt’s customer manager.
Alt text is often used to describe your images . Users with a visual impairment may not be able to see the images and content, but they can read the alt text, so you must include the alt text tags in your images. This allows users to understand the nature of your articles. In addition, the search engines can not scan all images; so by including the alt text tags, you can tell Google, Bing and Yahoo everything about your content and your website.
Page speed and loading time are two important factors in SEO. It is safe to say that heavily loading pages will be your search engine results, so you should always compress your images and keep their dimensions lighter than average. TinyPNG is a good and familiar tool to compress the images.
File naming conventions and standards help you find the image files easily. In addition, they help Google to find your image files and arrange them in the right way. Always use descriptive and comprehensive file names that give your audience sufficient information about your content. You must include relevant keywords, product names, and photographer’s name, depending on the type of image you have used.
One of the important things you can do for your image content and your website uses the structured data formatting. The structured data is another form of metadata that tells the search engines about the vocabulary that you use on your website. You can include the information about the categories of your site to show your image in the results of search engines. You must try Image Object, Image Vocabulary and to describe your images and web content.
One of the most important issues that you have to take into account when optimizing the images is to use the correct format. The most valuable tools I have found online is the Google decision tree for images. You must give your image a proper name and retain the format such as JPEG. PNG and GIFF are two other image formats, but JPEG is widely used and is more reliable than the others. Image optimization for SEO provides the extra boost you may need to rank your pages. You can optimize both your content and your images to succeed in your online business. Always use the design principles to transfer the correct ratio of your images, videos and text. If you are still confused.
Therefore, you need to think not only about the relationship of the image with the content, but also about its size, its format, among other important points, so that it is an ally for the growth of your website on the internet.
Now check out our tips:
Just as you need to think about the title of a text, you need to think about the name of your images. Both are responsible for adding value to the content, making it rank better. In a matter of images, you need to show Google what it represents.
For example, on a product promotion page, you can save the image as: product-name.jpg, this will make a lot more sense than taking a photo and saving it with the name set by your camera, such as for example, IMG001.jpg.
It’s important to note that Google’s robots can understand your image, but for this you need to help them. So, when uploading an image on your site, save it with a title that describes it perfectly.
This simple tip is essential for optimizing the images in your content. A good title will help Google and other search engines understand not only the figure as its content as a whole.
Tip 1 : Upload photos only in BMP, GIF, PNG, JPEG or SVG WebP formats so that they can be indexed by Google.
Tip 2 : Assign names to images that correctly refer to the image content, and that is detailed and informative. It is better to choose a name such as “green-cup.jpg” than some vague name such as “IMG100.jpg” or “DSC_1025.jpg”.
Tip 3 : An image must accompany the text, where also an indication should be made of the name of the image, for example “green head on the table”. This “alternative text” is easier to read for search engines as well as for the visually impaired. In general, it promotes a better overview of the content of your site.
Tip 4 : Use the right keywords in the context. Avoid placing too many keywords in the description of an image, such as “head on a green flat table …”, because the alternative text can lead to a reduction in service quality and your site can be seen as spam.
Tip 5 : Make sure that you do not include information or important text in the form of an image in your menu tabs or site header, because the text is not indexed by search engines.