SEO on page: tips to optimize & nbsp; with keywords & nbsp; the most important sections of your website

10 Steps to search for keywords and improve your SEO
The 4 most used free tools for keyword planning

Sometimes it may seem that SEO stands for “Dreaming of Understanding Optimization”.

As marketers, we have the duty to be at the forefront of the seemingly endless Google algorithm updates. If we do not, we run the risk of not appearing in major keyword searches.

However, keep pace with all these changes is not easy. Fortunately, when it comes to success with SEO on your site, there is a general rule that remains a proven technique: optimization of websites with relevant and targeted keywords.

<< Increase traffic to your web pages in 30 days with this free guide to improve your SEO >> 

If you have a well optimized site, you will begin to see results, such as better quality of visitors, conversion rates higher and, ultimately, more customers.

In this article, we will discuss how to add keywords to your website once you ‘ve completed the search for keywords. So before you dive right into this publication, be sure to read this interesting article to perform a keyword search .

Already you have your keyword lists? Perfect. Read on to see what is on page SEO, in which sections of your website you must add these keywords and how to avoid penalties search. 

What is SEO on the page?

Optimization for search engines (SEO) involves the creation, content optimization and promotion. When we talk about SEO, we often refer to “SEO on page” and “off page SEO”.

What is the difference?

  • SEO on page is what a site “tells a search engine”.
  • The off page SEO is what “other sites say” about a site.

SEO on the page (or “what a site says a search engine”) is to optimize individual web pages to get a better ranking in search results pages of search engines (SERP). The term encompasses the content itself, in addition to the HTML source code. Both elements can be optimized for searches.

For its part, the off-page SEO  refers to external signals classification as the links.

Improve on page SEO can significantly help in your efforts to inbound marketing because it allows you to attract the right visitors to your website. You must optimize your pages for search engines understand who you are, what you do and what you write topics. Again, when better SEO on the page, you’ll help improve the organic ranking of your site in the results pages of search engines (SERP).

Are you HubSpot client?  Click here to learn how to use SEO tool on the HubSpot page , which is integrated into the software itself.

Tips on SEO on the page to better classify searches 

1) Start by auditing your website SEO 

We recommend creating new content that will add to your site taking into account the specific keywords that your bearings (one or two keywords per web page). However, if you already have a considerable number of web pages published, in this case the first step should be to conduct an audit of SEO in the current website.

SEO audit will give you an idea of the level of SEO of your website overall optimization. In this way, you can update and optimize the existing content for search starting with web pages with higher traffic. The audit also will come to light other problems you might have, such as  duplicate content , so that you can address them immediately to begin to rank better in search. 

Do not miss this series of quick video to learn how to conduct an audit of SEO in detail. In them, you will learn to check if your site is being blocked by search engines to make sure the XML map of your site is working, monitor and improve site performance, detect and remove internal duplicate content, and review the popularity and reliability of your site.

In short, you must do the following:

  1. Exports all pages of your site to an Excel spreadsheet.
  2. Sort them according to the number of visits (learn more about Excel here ).
  3. Decide what keyword category corresponds each page and then adds that category in a column next to the name of the page.
  4. Add another column in the spreadsheet to include more specific keywords you want to add to that page. Remember that keywords must be relevant to the page content as well as the terms that your target audience will search.

Note the following example:


After completing this process for all your pages (if you have many pages, do it at least for the most important), you can go to your site to start adding keywords.

Here are some other useful resources to audit SEO:

2) Add keywords on five key sections of your website

In order to optimize your pages for keywords, you must include these words in your site. However, not all sections for keywords are the same, as some are more relevant than others for SEO on the page.

The following list contains some of the most important sections of your site where you must optimize the keywords you’ve selected:

  • Titles
  • metadescriptions
  • Headers and content
  • Alt text titles and images
  • URL

If you have not optimized these sections on your site before, you have a lot to do, but we guarantee it will work with large long – term rewards. To optimize your investment begins with pages that receive more traffic. Then as you create more pages in the future, be sure to optimize on the fly.

Are you HubSpot client?  Click here to find out how to know which websites get more traffic using the report “sources”. 


Titles are the HTML element that is used to describe the subject of a web page. You’ll find them in the title page of search engine results (as shown below) and the top bar of the Internet browser.


The titles have a direct impact on both clickthrough rates (CTR) and search rankings. If you want your title is suitable for search and be attractive:

  • Try to not exceed 65 characters from appearing cut in the pages of search engine results. Technically, Google measures the width of the pixels; not the number of characters. Recently, increased width of the pixels to the organic search results 500 pixels at about 600 pixels; ie about 65 characters.
  • It includes one of your keyword or target so that it is easier for people who perform a search to identify that your results are relevant to other query phrases. Place these keys over the beginning of the title words to reduce the risk of cut appears in the SERP.


Meta descriptions appear in search results, under the title and URL, as shown below.


Meta descriptions can help improve the CTR, but today not really have a direct impact on the ratings. They are there for users, not for search engine crawlers, and you must use them to tell people conducting a search why they should click on your result. Use one of your key or objective in your meta description that is relevant to the query phrases, but also attractive to the user.

Do you want more?  You can use this great tool Dejan SEO to get a preview of your search results before deciding the description that you will use.

Headers and content

It is important to use keywords in your headers and content, as visitors are much more likely to stay on a page if they can see in it the terms they had sought. Google employs the use of keywords in your content as a ranking factor, so by doing this can help improve your ranking in the SERP.

Just make sure you use these words naturally because Google is increasingly effective in detecting when stuffing keywords in the content. Each time you create content, focus on what matters to your audience, not the number of times you can include a keyword or phrase in the content. If you do that often you’ll notice that you’re optimizing your site naturally for important keywords.

Although it is fine to use keywords in various sections of your site, do not abuse this tactic or Google dismiss your web pages in search results. In addition, abuse of keywords lowers the quality of your content.

alt text and titles of pictures

You can also consider including keywords naturally in the titles and alt text for images. Both the alt text and titles are attributes that can be added to an image tag in HTML. So complete picture tag would be:

alt = “description-image” title = “image tooltip” />

The alt text of an image  tells crawlers search engines what is an image, allowing searches to find it . It will be displayed within the container of the image when an image can not be found, and also improves accessibility for the visually impaired who use screen readers.

On the other hand, a title tag image is displayed when a user places the mouse over the item, similar to a pop -up window. You will not see when an image can not be displayed.

Are you HubSpot client?  Click here to find out how to add alt text and title text to your images in HubSpot.

Add keywords to these image attributes might seem an insignificant thing and to be honest, not impact your search ranking in the same way as other tips on this list. But trust us, and worth the extra minute delays rename “IMG23940” to something more accurate and descriptive.  

For example, if you had to write alt text for the following image: 

  • Report: alt = “”
  • Best: alt = “puppies”
  • Even better: alt = “puppy-de-Golden-Retriever-in-one-basket”
  • Avoid the following: alt = “puppy-dog-baby-dog-puppy-dogs-litter-labrador-retriever-setter-pointer-wolfhound-basket-wicker-basket-box-container-straw-grass-green-nature”



It ‘s a good idea to include keywords in your URL if they accurately describe the content of the page. This is important, especially for companies that spend much time posting on blogs. You have a huge opportunity to optimize your URL in each publication , as each reside in your own unique URL.

But beware: the search engines penalize domains with exact matches that have used keyword stuffing. So if you’re thinking of starting bienesraí, think twice. Stick to, and you’ll be fine.

As always, keep in mind the ease of the reader when you create your URL. After all, your URL must make sense to humans and give them a good idea of ​​the section of your website to have arrived. You should also separate the words with dashes and eliminate extra words (like “a / an” and “/ a”) on the part of the page display URL.


3) Learn to avoid penalties search

There are a couple of things you should also avoid when optimizing your site for keywords, so be careful with the following incomplete SEO practices that some people still use surprisingly enough.

Never hide keywords

Whether using the same background color text, hiding them behind the images, or side with CSS. Yes, it’s amazing you have to say this. Although not as easy to detect as other tactics hackers, current search engines are more sophisticated and can easily detect instances of hidden keywords, which could result in penalties.

Avoid keyword stuffing

Stuffing keywords involves repeating keywords over and over again in the text, either in titles, headings, descriptions, page content, URL, or even at the bottom of a web page in very small text. Basically, when it seems to have added keywords unnecessarily on a website, you’ve probably been through the stuffing of keywords.

Keyword stuffing is the oldest trick when we talk about SEO, and today, search engines have been developed specifically to detect it. Not only it looks like spam, but search engines do not allow it, so it leads to penalties. 

Do not force keywords where not applicable

This is not exactly the same as stuffing a lot of keywords in a publication. It is rather not to force a keyword (if only one) if not relevant in a given context. If you can not find the place to put a keyword in a piece of content, this is usually a sign that the content is not well aligned with what consumers need your ideals, anyway.

Remember: SEO does not seek to incorporate as many keywords as possible. It’s more about choosing topics relevant content for your target audience.

4) It promotes a good user experience

The most important thing to consider is the user experience for your visitors. While optimizing your website for an algorithm sounds purely scientific, remember that the goal of search engines is to provide the best possible experience to end users, who are doing searches. If you do not lose sight of this goal with your SEO strategy, you are more likely to make better decisions. Think first about users and, secondly, search engines, and everything will be fine.

We know you’re a marketing professional busy with many things going on. It is not necessary that the SEO fall into the pit on your list of priorities due to lack of knowledge or, worse, because you’re doing it incorrectly. We hope this has been a good starting point for your SEO efforts on the page. May you have an excellent optimization! 

Editor ‘s note: This post was originally published in February 2014 and updated to make it more accurate and encompassing more information.