Rock Day: a Zeppelian approach to the Shopping Journey

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Today, July 13, is the Rock Day. The more used to the genre grandeur and inflated egos, even to walk in low and produces no new idols for a long time, calls for a celebration with style – including here in the DR blog.

Therefore, there would be no better time to present to the public an old theory of mine: the mysterious and much debated letter of Stairway to Heaven , Led Zeppelin, talks about … Shopping Day !

robert plant

I’m serious! I know these are times of fake news , so I understand the need to provide evidence: there was already talk in Shopping Day in 1910, and Robert Plant wrote only the lyrics in 1971. I had no internet, but there was time enough for the members of band become familiar with the concept in libraries and adapt to a classic rock n ‘roll .

Duly proven temporal viability, I invite you to take a play that song and go up the stairs into the sky. Come on, step by step:

Learning and discovery

There’s a lady who’s sure all that glitters is gold
And she’s buying Stairway to Heaven
When she gets there she knows if the stores are all closed
With a word she can get what she cam is
Oh Oh Oh Oh and she’s buying Stairway to Heaven

There’s a sign on the wall but she wants to be sure
‘Cause you know sometimes words have two meanings
in a tree by the brook there’s a who sings songbird
Sometimes all of our thoughts are misgiving
Ooh, it makes wonder I
Ooh, it makes me wonder

After the introduction to the guitar fingering Jimmy Page bequeathed to barbecues with friends all over the world, Robert Plant has already made clear: there is a lady, and she wants to buy a stairway to heaven. Let’s call her Dona Persona .

But she is a little confused, wondering if glitter is gold, possibly imagining kinds of handrails. It is an opportunity for you to offer more information about the market of solutions on stairs – or metaphysical elevation, but for this post we will keep the most literal things.

Note that the letter speaks of shops closed because there were no ecommerces in the 70s rockers, however, used to predict the future with amazing clarity – especially under the influence of chemical stimulants.

I believe, then, that the Led Zeppelin knew that with a keyword  crafted, companies would be able to offer the Persona what she really came for: information. The staircase is not offered, that is for later.

No use at that time, make a direct announcement of its product, like a sign on the wall. She needs to be sure of what you want, without being misled by thoughts and words with double meanings. Make a blogpost with famous staircases ancient monuments, for example.

Problem recognition

There’s a feeling I get when i look to the west
and my spirit is crying for leaving
In my thoughts I have seen rings of smoke through the trees
And the voices of Those Who standing looking
Ooh, it makes wonder I
Ooh, it really makes me wonder

And it’s Whispered que soon, If we all call the tune
Then the piper will lead us to reason
And a new day will dawn For Those who stand long
And the forests will echo with laughter

Here, Dona Persona need to feel that he has a problem: his spirit is crying out for raising the earth to heaven – remember we’re being literal, do not go to question the existence of this lady. Put yourself in her place, as does Robert Plant singing in the first person: what makes you think? What really makes it reflect?

In this excerpt, Led Zeppelin is a very insightful analogy of a company that is a reference in its market: the magic flute. Sharing your knowledge, you enchants its readers, is an invitation to reason and offers a new day in the Purchase Journey of your Lead , bringing joy to all (ignore the part to disappear with the children of the city).

You can offer a calculator of how many steps are needed for a staircase to reach a certain height. Or maybe one eBook  comparing the ways to get to higher floors in buildings, highlighting the economic and health benefits offered by good old staircase.

Old, no; Classic as rock.

robert plant

Consideration solution of

If there’s a bustle in your hedgerow
Do not be alarmed now
It’s just a spring clean for the May queen
Yes, there are
two paths you can go by
But in the long run there’s still time to change the road you’re on
And it makes me wonder

Your head is humming and it will not go
In case you do not know
The piper’s calling you to join him
Dear lady, can you hear the wind blow
And did you know your stairway lies on the whispering wind

Dona Persona concluded that need to buy a stairway to heaven, but has two ways to go: your company’s and your competitor. It is important at this stage of the Purchase Journey, create a sense of urgency, as there is still time Lead change the road you are on.

It’s time to show that in addition to marvel at his knowledge, wants her to join you, turning your client. The idea is that, when you stop to think, it does not leave it for later and follow the whisper in your head that suggests close with your company.

Make a content showing that the materials you use to build stairs resist even the strongest winds that blow near the sky. A video, perhaps with a memorable guitar solo playing in the background?

school of Rock

buying decision

And the we wind on down the road
Our shadows taller than our soul
There walks a lady we all know
Who shines white light and wants to show
How everything still turns to gold
And if you listen very hard
The tune will come to you at last
When all are one and one is all
to be a rock and not to roll
and she’s buying the stairway to heaven

Well, the time has come to purchase. Dona Persona need to make sure that your steps will take her to heaven with a much higher quality than your competitor. It is time to gear up, speak up and show you together that will be unique to the end of this journey.

Offer a test or create a comparative content showing that your product is better. Or perhaps, it offers more customization possibilities, with all parties receiving gold finish.

Your sales team has an important role at this time, showing its advantages in connection with the need of the customer. She has to feel important, understanding that will shine much using your ladder.

As Robert Plant sings in this final stretch, using their famous treble tones, it’s time to make the Persona listen carefully to understand the truth: it will buy a stairway to the roof of your company!